Nantucket, Massachusetts Short-Term Rental Market
Nantucket's region posted $566 ADR, 44.6% occupancy and $6,957 monthly revenue in September 2026.
Quick Answer: Nantucket, Massachusetts is an active short-term rental market. average occupancy in the Cape Cod market area is 45%. average monthly revenue in the Cape Cod market area is $6,957. average daily rate in the Cape Cod market area is $566. the top operator in the Cape Cod market area is Vacasa with 569 listings. market score is 46/100 (grade D).
Market data reflects the Cape Cod regional market, which includes Nantucket. Regulations, taxes, and permit details below are specific to Nantucket.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Nantucket sits in a short-term rental market that StaySTRA tracks at a shared regional level: the southeastern Massachusetts coast and islands STR market, which also covers Dennis Port, West Yarmouth, Harwich, East Falmouth, Mattapoisett and Provincetown. Every performance figure on this page describes that region rather than Nantucket alone. In September 2026, the region’s average daily rate was $566 and occupancy was 44.6%, producing average monthly revenue of $6,957 per listing. Compared with a year earlier, occupancy rose 7.0%, ADR rose 11.3% and revenue rose 12.9%. Entire homes averaged $584 per night, and monthly revenue was $7,132 for entire places, $7,398 for houses and $5,177 for apartments. Over the longer term, annual average occupancy peaked at 55.4% in 2021 and eased to 47.4% in 2025, while ADR climbed from $351 in 2021 to $432 in 2025. The 2026 year to date average across nine months shows occupancy of 52.4%, ADR of $476 and monthly revenue of $6,174, which points to a recovery in both volume and price. The regional pattern is strongly summer weighted, with August occupancy at 78.6% against 29.7% in January. Nantucket itself is a seasonal resort island about 30 miles south of Cape Cod with a year-round population of 14,445. The peak single-day population has passed 60,000, and on the busiest days the island can host more than 80,000 people. Bedroom, channel and listing-type counts, and top operator names, are tracked at a shared regional level rather than uniquely for Nantucket, so this profile omits them. All figures reflect the data month of September 2026.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 30% |
| Feb | 42% |
| Mar | 42% |
| Apr | 48% |
| May | 51% |
| Jun | 67% |
| Jul | 77% |
| Aug | 79% |
| Sep | 45% |
| Oct | 34% |
| Nov | 31% |
| Dec | 33% |
Month-by-month nightly rates and revenue figures for Nantucket are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Cape Cod market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Cape Cod market as a whole, which includes Nantucket, so these counts are not Nantucket-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 569 | 20,680 | ★ 4.52 |
| 2 | Del Mar Vacation Rentals | 398 | 18,582 | ★ 4.79 |
| 3 | Kinlin Grover Vacation Rentals | 351 | 1,811 | ★ 4.70 |
| 4 | New England Vacation Rentals | 274 | 1,577 | ★ 4.66 |
| 5 | Robert Paul Vacations | 189 | 1,796 | ★ 4.69 |
What Kind of STR Should I Buy in Nantucket?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Nantucket are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 29.3% |
| vrbo | 21.1% |
| both | 49.6% |
Home Value Trends (Nantucket)
Typical home values, median sale prices, and the 10-year price trend for Nantucket are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Nantucket — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Nantucket, and registration is required. A short-term rental is a dwelling rented for 31 calendar days or less. Renting 14 days or fewer per calendar year is exempt. Every operator must register with the state through MassTaxConnect (free, one-time) and with the Town of Nantucket through the GovOS portal. The local certificate of registration costs $250 per dwelling unit and renews annually, expiring October 31, with a renewal window from September 1 to October 31. Operators must carry and upload proof of $1,000,000 in liability insurance, provide a 2-hour emergency contact response, file quarterly occupancy reports, and show both the Massachusetts and Nantucket certificate numbers in all advertising. Lodging taxes total 11.7% (5.7% state plus 6% town), and can reach 14.7% with the 3% Community Impact Fee adopted in 2024 for professionally managed and multi-property operators. The Cape Cod and Islands Water Protection Fund charge of 2.75% may also apply. On zoning, a 2025 Land Court ruling had questioned non-owner-occupied rentals in the downtown Residential Old Historic district. On November 4, 2025, voters approved Article 1 by more than 70%, legalizing short-term rentals in all zoning districts except a commercial-industrial area near the airport. Commercial or entity ownership of short-term rentals remains prohibited. Enforcement severity is rated moderate, and local enforcement began in 2025.
Market Comparison
The region shows a rate-driven profile. September 2026 occupancy was 44.6% with a $566 ADR. The 2026 year to date occupancy of 52.4% is higher, and the August peak reaches 78.6%, but the weakest months fall to between 29.7% and 34.3%. Monthly revenue of $6,957 reflects that premium rate structure. Year-over-year growth of 12.9% in revenue is led by price, with ADR up 11.3%, and a smaller contribution from occupancy, up 7.0%. Buyers comparing this region with mainland markets should expect higher nightly rates, much stronger seasonality and a much higher purchase price, with a typical Nantucket home value of $3,171,392. Operator rankings are tracked at a shared regional level rather than uniquely for Nantucket, so this profile omits them.
Frequently Asked Questions About Nantucket, Massachusetts
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