Nantucket, Massachusetts

Nantucket’s short-term rental market includes 13,361 active listings tracked across Airbnb and Vrbo, and the market carries the highest ADR in this batch. In June 2026, the average daily rate was $571.41 with occupancy at 66.5%, producing average monthly revenue of $7,792.28 per listing, the highest revenue figure in this data set. Occupancy is down 1.89 percentage points year over year and ADR is down 1.88%, but average revenue per listing is still up 7.45% year over year.

The market is dominated by entire-place rentals: 12,737 of the 13,361 total listings (95.3%) are entire-place, private rooms make up 623 (4.7%), and shared rooms are essentially nonexistent at 1 listing. Bedroom count skews toward larger properties, with 3-bedroom the largest bucket at 3,931 listings, followed by 2-bedroom at 2,764, 4-bedroom at 2,632, 1-bedroom at 2,491, and 5-bedroom-plus at 1,533. By booking channel, 6,622 listings appear on both Airbnb and Vrbo, 3,916 are Airbnb-only, and 2,823 are Vrbo-only.

Nantucket is a premier seasonal resort island about 30 miles south of Cape Cod, with a year-round population of roughly 14,445 that swells dramatically each summer; on the busiest days the island can host over 80,000 people. The visitor base skews affluent, drawn by historic whaling-era architecture, beaches, and signature events like the Daffodil Festival and Nantucket Wine & Food Festival. No reliable annual visitor count was published for this profile. StaySTRA’s market scoring gives this area a very strong revenue growth score of 89.75, against a much lower total score of 45.83, reflecting the sharp seasonality and low seasonality score of 45.58 detailed below.