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  1. Home
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  3. Massachusetts
  4. Provincetown

Provincetown, Massachusetts

Short-Term Rental Market Data & Investment Analysis

Provincetown, Massachusetts Short-Term Rental Market

Provincetown, MA short-term rentals averaged $571/night at 66.5% occupancy in June 2026, with a 17.45% total lodging tax, the highest in this dataset.

Quick Answer: Provincetown, Massachusetts is an active short-term rental market. average occupancy in the Cape Cod market area is 67%. average monthly revenue in the Cape Cod market area is $7,792. average daily rate in the Cape Cod market area is $571. the top operator in the Cape Cod market area is Vacasa with 569 listings. market score is 46/100 (grade D).

Avg Monthly Revenue
$7,792
↑ 6.3% YoY
67%
Occupancy
↓ 3% YoY
$571
Avg Daily Rate
↑ 6.5% YoY
106.2 days avg lead time4.7 avg length of stay

Market data reflects the Cape Cod regional market, which includes Provincetown. Regulations, taxes, and permit details below are specific to Provincetown.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation69
Seasonality46
Investability60
Rental Demand46
Revenue Growth90

Market Overview

Provincetown is Cape Cod’s premier tourism destination, a historic art colony at the tip of the Cape and one of the most prominent LGBTQ+ vacation destinations in the U.S. Its year-round population of about 3,729 swells to as many as 60,000 during peak summer. In June 2026, the latest month with data, short-term rentals in this market averaged $571.41 per night at 66.5% occupancy, generating $7,792 in average monthly revenue per listing, among the highest revenue figures in this batch. Revenue rose 7.5% year over year even as occupancy and ADR both eased slightly (-1.9 points and -1.9%), pointing to a mix shift toward higher-value bookings. By property type, apartments averaged $5,640/month, entire homes $7,979/month, and houses $8,309/month. Regionally, entire-place listings make up roughly 95% of Cape Cod submarket inventory, with 3-bedroom properties the single largest bedroom-size category at about 29%.

Seasonal Patterns

Monthly seasonal data for Provincetown, Massachusetts
MonthOccupancy
Jan30%
Feb42%
Mar42%
Apr48%
May51%
Jun67%
Jul77%
Aug79%
Sep45%
Oct34%
Nov31%
Dec33%

Month-by-month nightly rates and revenue figures for Provincetown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Cape Cod market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Cape Cod market as a whole, which includes Provincetown, so these counts are not Provincetown-only figures.

#OperatorListingsReviewsRating
1Vacasa56920,680★ 4.52
2Del Mar Vacation Rentals39818,582★ 4.79
3Kinlin Grover Vacation Rentals3511,811★ 4.70
4New England Vacation Rentals2741,577★ 4.66
5Robert Paul Vacations1891,796★ 4.69

What Kind of STR Should I Buy in Provincetown?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Provincetown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb29.3%
vrbo21.1%
both49.6%

Investment Analysis

The full investment analysis for Provincetown — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Provincetown)

Typical home values, median sale prices, and the 10-year price trend for Provincetown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Provincetown — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Provincetown allows short-term rentals but regulates them tightly through the Board of Health. Any unit rented for 31 consecutive days or less must obtain a Short-Term Rental Certificate of Registration, costing $750 and renewed annually. A life-safety inspection is required: initially within 30 days of application, then every 5 years for primary residences and annually for non-primary residences, with a 5-lb commercial-grade fire extinguisher required. A landlord may operate a maximum of two short-term rentals, and certificates cannot be issued to corporate-owned units, timeshares, affordable-housing units, or accessory dwelling units. Total lodging tax is 17.45%: 5.7% state excise, 6.0% local option, 2.75% Cape Cod & Islands Water Protection Fund, plus a 3% community impact fee that applies only to professionally managed units (two or more units not in an owner-occupied 1-3 family dwelling); single-unit owners and primary-residence hosts pay 14.45% instead. The Board of Health enforces compliance with civil penalties up to $5,000. There is no stated annual night cap or general owner-occupancy requirement, but enforcement overall is rated strict.

Market Comparison

Provincetown’s 66.5% occupancy in June 2026 runs well above the roughly 55% U.S. median often cited for short-term rentals, and its $571.41 ADR is more than double the roughly $220 national median, reflecting its position as one of the premium destinations in this batch. No property manager snapshot data is currently published specifically for Provincetown, so a top-operator comparison is not available here; investors should note the market’s two-STR-per-landlord cap likely limits how concentrated professional management can become regardless of demand.

Frequently Asked Questions About Provincetown, Massachusetts

What is the average occupancy rate for short-term rentals in Provincetown, MA?
The market averaged 66.5% occupancy in June 2026, down 1.9 percentage points from a year earlier.
What is the average nightly rate for a Provincetown short-term rental?
The market-wide average daily rate was $571.41 in June 2026, with entire-home listings averaging $586.51 and luxury-tier listings $1,113.64.
How many short-term rentals can one landlord operate in Provincetown?
A maximum of two. Provincetown’s Board of Health certificate program caps each landlord at two short-term rentals and bars corporate ownership entirely.
What is the total lodging tax on a Provincetown short-term rental?
Total lodging tax is 17.45% for professionally managed units (two or more units), made up of 5.7% state excise, 6.0% local option, 2.75% Cape Cod & Islands Water Protection Fund, and a 3% community impact fee. Single-unit and primary-residence hosts pay 14.45%, exempt from the 3% fee.
What is the gross rental yield on a Provincetown short-term rental?
With a typical home value of $1,065,112 and average monthly revenue of $7,792 ($93,507 annualized), the gross rental yield is roughly 8.8% before operating expenses.
When is the busiest month for Provincetown short-term rentals?
Occupancy in Provincetown peaks in Aug (79%) and is softest in Jan (30%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
Provincetown, MassachusettsRev $7,792ADR $571Occ 67%Score D (46)

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Table of Contents

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Quick Facts: Cape Cod market area

Avg Daily Rate
$571
Occupancy Rate
67%
Avg Revenue/Mo
$7,792
Provincetown Population
3,729

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