Concord, North Carolina Short-Term Rental Market
Concord, NC STRs averaged $168/night at 61.1% occupancy, but the city prohibits short-term rentals under 30 days.
Quick Answer: Concord, North Carolina is an active short-term rental market. average occupancy is 61%. average monthly revenue is $2,799. average daily rate is $168. the top operator is Coveted Hospitality with 147 listings. market score is 83/100 (grade B).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Concord, North Carolina is a city of approximately 115,053 residents in Cabarrus County, located northeast of Charlotte. The short-term rental market data shows approximately 8,646 active listings with an average daily rate of $168.09 and 61.1% occupancy in the most recent data period, producing a RevPAR of $102.64. Year-over-year, revenue grew 2.6% despite slight declines in both occupancy (-0.4%) and ADR (-1.6%), indicating marginal pricing and occupancy softness offset by a larger active supply.
IMPORTANT: Short-term rentals of fewer than 30 days are officially prohibited in the City of Concord under its permissive zoning code, which does not list STRs as an allowable use. The active listings tracked in this data exist in a compliance gap between platform availability and city enforcement. Prospective operators and investors must review the regulatory section below carefully before proceeding.
Entire-place listings represent 7,187 of the 8,646 total listings (83.1%), with 1,438 private rooms and 21 shared rooms. By bedroom count, one-bedroom units lead at 3,202, followed by three-bedroom units at 2,160 and two-bedroom units at 2,032. Four- and five-bedroom properties account for 1,239 listings combined. Airbnb is the dominant channel with 4,893 Airbnb-only listings; 3,207 listings appear on both platforms; and 546 are VRBO-exclusive.
Demand drivers include Charlotte Motor Speedway (NASCAR Coca-Cola 600, ROVAL 400), Concord Mills (North Carolina’s largest outlet center with approximately 200 stores), Great Wolf Lodge, and the SEA LIFE Charlotte-Concord Aquarium. Cabarrus County recorded $679.41 million in visitor spending in 2024, up 8.7% from 2023, ranking 13th statewide.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 50% | $119 | $1,754 |
| Feb | 58% | $127 | $1,827 |
| Mar | 60% | $135 | $2,285 |
| Apr | 59% | $138 | $2,182 |
| May | 62% | $143 | $2,333 |
| Jun | 67% | $145 | $2,523 |
| Jul | 67% | $143 | $2,570 |
| Aug | 62% | $144 | $2,473 |
| Sep | 57% | $140 | $2,097 |
| Oct | 61% | $144 | $2,441 |
| Nov | 59% | $141 | $2,253 |
| Dec | 56% | $134 | $2,129 |
Top Short-Term Rental Operators in Concord
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Coveted Hospitality | 147 | 1,840 | ★ 4.14 |
| 2 | Landing | 124 | 50 | ★ 3.47 |
| 3 | Evolve | 114 | 2,893 | ★ 4.62 |
| 4 | Kasa Properties | 81 | 1,922 | ★ 4.62 |
| 5 | Coboda Rentals | 73 | 3,054 | ★ 4.37 |
What Kind of STR Should I Buy in Concord?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 3,202 |
| 2 bed | 2,032 |
| 3 bed | 2,160 |
| 4 bed | 873 |
| 5 bed | 366 |
ADR by Property Tier
| Entire Home | $187 |
| Luxury | $289 |
| Professionally Managed | $190 |
Revenue by Dwelling Type
| Apartment | $2,514 |
| Entire Place | $3,126 |
| House | $2,948 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56.6% |
| vrbo | 6.3% |
| both | 37.1% |
Investment Analysis
Concord, NC presents a market with strong underlying demand metrics but a fundamental regulatory barrier that makes traditional STR investment high-risk within city limits. With an average monthly revenue of $2,799 and a 61.1% occupancy rate, the market-level data is attractive. Entire-place listings average $3,126 per month and houses average $2,948. On an annualized basis, a typical entire-place listing projects approximately $37,515 in gross revenue before expenses.
However, because the City of Concord prohibits STRs under 30 days and enforcement is described as strict, any investment calculation must account for regulatory risk. Operators currently active in this market face the possibility of enforcement action, complaint-driven shutdowns, and potential fines. There is no housing snapshot in the current dataset for Concord, so a gross yield calculation cannot be stated.
For investors specifically interested in the Concord area, mid-term rentals (30 days or longer) fall outside the city’s STR prohibition and represent a legal alternative. Platforms like Furnished Finder, Airbnb’s monthly-stay category, and corporate housing networks serve this segment. The demand base from NASCAR events, corporate visitors to the Charlotte metro, and contractor workforces makes mid-term rental viable in Cabarrus County.
The investability score of 72.3 out of 100 reflects the strong demand profile offset by regulatory restrictions. The revenue growth score of 54.9 and the 2025 annual average of $2,805 (up from $2,755 in 2024) show improving revenue if the compliance environment were resolved.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Based on the active market data, Concord STR guests book an average of 34.2 days in advance. A 34-day lead window is consistent with event-driven demand from Charlotte Motor Speedway race weekends, which are known months in advance and generate concentrated booking spikes. Operators who have historically listed in Concord during major race events (Coca-Cola 600 in May, ROVAL 400 in October) have benefited from strong short-notice pricing power.
Average length of stay is 4.2 nights, above the typical urban market average. This suggests that despite a large share of event-driven one-time visitors, a meaningful portion of the Concord STR guest base stays multiple nights, possibly combining race weekend attendance with outlet retail visits or extended corporate stays. Note that this booking data reflects the current active market, which operates outside city compliance. Operators considering mid-term rentals (30+ days) would expect materially different booking patterns.
Short-Term Rental Regulations
SHORT-TERM RENTALS ARE PROHIBITED IN CONCORD, NC. The City of Concord operates under a permissive zoning code, which means only uses explicitly listed in the adopted zoning ordinance are permitted. Short-term rentals (rentals of fewer than 30 consecutive days) are not a listed allowable use. The city’s official position is that listing a property on Airbnb, VRBO, or any similar platform for periods under 30 days is prohibited citywide, regardless of zone. Because the use is banned outright, there is no STR permit or license to apply for.
Enforcement is handled through the Planning and Zoning Division and Code Enforcement. Nuisance complaints can be filed via the Concord Connect app. Enforcement is rated strict. Operators currently active in this market face regulatory risk, including potential cease-and-desist orders, fines, and forced removal of listings. There has been no recent ordinance change; the prohibition stems from the long-standing permissive zoning structure rather than a new STR-specific law.
Mid-term rentals (30 days or longer) are outside the scope of the STR prohibition and represent the legal operating path for investors in Concord. The Cabarrus County room occupancy tax of 6% applies to taxable lodging, but this is effectively moot for nightly STRs given the ban. Anyone considering any rental operation in Concord should confirm current rules directly with the Concord Planning Department ([email protected]) before investing or listing, as ordinances can change.
Market Comparison
Based on available market data, Concord, NC’s 61.1% occupancy is above the US STR median of approximately 55%. Its ADR of $168.09 is 24% below the national median of roughly $220 but produces RevPAR of $102.64, which is solid for a secondary market. However, the regulatory prohibition fundamentally changes the risk-adjusted comparison: Concord’s data reflects a gray-market operation rather than a compliant STR ecosystem.
Among top operators in the tracked market data, Coveted Hospitality leads with 147 listings and 1,840 reviews at 4.14 stars. Landing manages 124 listings but has only 50 reviews at 3.47 stars, consistent with a corporate housing platform that serves longer-term stays. Evolve holds 114 listings at 4.62 stars across 2,893 reviews, and Kasa Properties manages 81 listings at 4.62 stars. Coboda Rentals rounds out the top five with 73 listings at 4.37 stars. The top five collectively manage 539 listings, approximately 6.2% of tracked inventory. The presence of Landing and Kasa Properties, both corporate and mid-term housing platforms, in the top operator list is consistent with the city’s prohibition shifting the compliant portion of the market toward longer-stay models. The total market score of 83.3 out of 100 reflects the underlying demand strength but should be interpreted against the regulatory backdrop.
Frequently Asked Questions About Concord, North Carolina
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Can I do mid-term rentals in Concord, NC instead of short-term rentals?
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