Auburn, California Short-Term Rental Market
Auburn, CA STRs averaged $233/night at 52.3% occupancy in April 2026 across 9,300+ active listings.
Quick Answer: Auburn, California is an active short-term rental market. average occupancy is 65%. average monthly revenue is $4,715. average daily rate is $273. the top operator is Vacasa with 383 listings. market score is 69/100 (grade C).
Market data reflects the California North Area regional market, which includes Auburn. Regulations, taxes, and permit details below are specific to Auburn.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Auburn, California sits in the Sierra Nevada foothills of Placer County, roughly 35 miles northeast of Sacramento at about 1,255 feet elevation. The short-term rental market here is sizeable, with more than 9,300 active listings tracked across the area. Entire-place rentals account for the overwhelming majority at 8,508 listings (91.2%), with 829 private-room listings and just 2 shared-room listings rounding out the supply. The bedroom mix skews toward smaller properties: 1-bedroom units lead with 3,775 listings, followed by 2-bedroom (2,233), 3-bedroom (2,104), 4-bedroom (853), and 5-bedroom (360) properties.
In April 2026, the all-listings average daily rate was $232.74 and average occupancy was 52.3%, producing a RevPAR of $121.70. Year-over-year, occupancy was essentially flat (+0.27%), ADR rose 2.9%, and average monthly revenue grew 5.2%. The 2025 full-year average ADR was $231 at 52.3% occupancy, translating to average monthly revenue of $3,351. Distribution skews heavily toward Airbnb (4,873 exclusive Airbnb listings), with 628 VRBO-only and 3,838 active on both platforms. The market’s total score from Apivex is 68.6 out of 100, with rental demand the strongest sub-score at 75.9.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 42% | $180 | $2,217 |
| Feb | 49% | $183 | $2,216 |
| Mar | 52% | $187 | $2,624 |
| Apr | 55% | $194 | $2,811 |
| May | 58% | $206 | $2,976 |
| Jun | 66% | $226 | $3,857 |
| Jul | 70% | $222 | $4,173 |
| Aug | 65% | $217 | $3,818 |
| Sep | 56% | $205 | $3,078 |
| Oct | 53% | $195 | $2,830 |
| Nov | 51% | $195 | $2,520 |
| Dec | 49% | $193 | $2,591 |
Top Short-Term Rental Operators in Auburn
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 383 | 38,837 | ★ 4.67 |
| 2 | Evolve | 221 | 9,277 | ★ 4.68 |
| 3 | Casago | 123 | 6,561 | ★ 4.74 |
| 4 | Humboldt Retreats | 71 | 4,291 | ★ 4.88 |
| 5 | Grand Welcome | 55 | 4,143 | ★ 4.68 |
What Kind of STR Should I Buy in Auburn?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 3,775 |
| 2 bed | 2,233 |
| 3 bed | 2,104 |
| 4 bed | 853 |
| 5 bed | 360 |
ADR by Property Tier
| Entire Home | $285 |
| Luxury | $474 |
| Professionally Managed | $358 |
Revenue by Dwelling Type
| Apartment | $3,111 |
| Entire Place | $4,969 |
| House | $5,149 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.2% |
| vrbo | 6.7% |
| both | 41.1% |
Investment Analysis
Auburn’s STR investment case centers on consistent demand driven by outdoor recreation tourism and Gold Rush heritage visitors rather than on outsized rate premiums. Average monthly revenue of $3,229 in April 2026 annualizes to approximately $38,744 per property. No housing data was available for this area in our current snapshot, so purchase-price yield calculations cannot be provided.
The tier analysis reveals meaningful differentiation: entire-home listings average $243.69/night versus $232.74 across all listings, a modest $11 premium. Luxury-tier properties average $426.80/night, indicating that high-end inventory commands nearly 83% more than the all-listings average. Professionally managed listings average $306.60/night, suggesting that active management generates a roughly 32% rate premium over the market baseline. The revenue_growth sub-score of 67.3 and a 5.2% year-over-year revenue gain indicate a market with moderate but positive momentum. The investability sub-score of 66.2 and regulation score of 68.0 reflect a permissive but administered environment. The 2021 revenue peak of $3,652/month has not been recovered (2025 average: $3,351), though ADR has continued to climb, pointing to a normalization in occupancy post-pandemic rather than a fundamental demand pullback.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Auburn’s average booking lead time in April 2026 was 44.6 days, meaning guests typically book about six weeks out. This is a moderate lead window that supports a dual-pricing strategy: hold rates firm in the 30-60 day window, then apply last-minute discounts selectively inside 14 days to capture remaining nights. Average length of stay is 3.55 nights, which is longer than a typical weekend stay but short of a full week. This mid-length pattern favors a mid-week availability strategy and suggests guests are combining weekends with a Monday or Tuesday night to extend outdoor recreation or event trips. Turnover costs should be factored around a 3-4 night average, and minimum-stay requirements set at 2-3 nights will generally align with guest booking behavior without losing bookings.
Short-Term Rental Regulations
Short-term rentals are permitted in the City of Auburn. Operators must obtain an Administrative Permit, which is circulated to adjacent neighbors who have a 10-day window to file objections. If no objections are filed, the permit is approved subject to conditions in the Auburn Municipal Code. The City advises speaking with neighbors before applying. A City business license is also required; the first-year fee is approximately $105, with subsequent years calculated at approximately 1.5% of the prior year’s gross rental receipts.
A parking requirement applies: one on-site parking space per rented guest room, in addition to the parking already required for the dwelling. As of November 2024, voters approved Measure F, which raised the transient occupancy tax from 8% to 10% and extended it to short-term rentals for the first time. The City estimated roughly 75 registered STRs at the time of the vote and projected approximately $80,000 in new annual STR tax revenue from the change. No citywide permit cap, nightly limit, owner-occupancy requirement, or primary-residence requirement was found in published City materials. Enforcement severity is rated moderate. Investors should confirm current conditions directly with the City Planning Department, as the ordinance and fee schedule control.
Market Comparison
Against national STR benchmarks (U.S. median occupancy approximately 55%, median ADR approximately $220), Auburn performs slightly below median on occupancy (52.3%) and slightly above on ADR ($232.74). This positions Auburn as a rate-competitive but moderately occupied market, consistent with a destination that draws regional visitors rather than mass-market leisure demand. The 9,300+ listing count is a substantial supply base for a city of 13,768 residents, indicating that the STR inventory extends well beyond city limits into surrounding Placer County foothills.
Among professional operators, Vacasa leads the market with 383 listings, representing approximately 4.1% of total supply, and 38,837 reviews at a 4.67 average rating. Evolve holds 221 listings and Casago 123, together accounting for roughly another 3.7% of the market. Humboldt Retreats (71 listings, 4.88 rating) and Grand Welcome (55 listings) round out the top five. The largest operators collectively control a relatively small share of total supply, which is typical for a distributed foothills market where most properties are individually owned.
Frequently Asked Questions About Auburn, California
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