Plano, Texas Short-Term Rental Market Overview

Population: 292,287
Annual Visitors: 3,600,000
Total STRs: Still gathering data
ADR: $206.50

Visitor Profile

Visitors to Plano, Texas, are often exploring for a mix of vibrant urban experiences and outdoor adventures. Many are drawn by its reputation as a thriving hub of local culture, shopping, and scenic parks, making it an ideal destination for families, couples, or solo explorers. Outdoor enthusiasts and history buffs especially enjoy spots like Historic Downtown Plano, which offers a charming walk through local art, culture, and heritage, alongside dining and entertainment. Additionally, tourists interested in film and TV history might visit the iconic Southfork Ranch, famous from the Dallas series, which provides a unique glimpse into Texas heritage and entertainment.]

Top Attractions

Discover the vibrant appeal of Plano, Texas, through a variety of captivating attractions that cater to diverse interests. Nature lovers can explore the expansive Arbor Hills Nature Preserve, offering over 200 acres of lush greenery, hiking trails, and scenic picnic spots, making it an ideal escape from city life. For a touch of local history and culture, the Interurban Railway Museum provides an intriguing look into the region’s transportation past, with preserved memorabilia of the Texas Electric Railway. Fans of TV series and culture can visit Southfork Ranch, famously known as the home of the Dallas TV series, adding a fun and iconic stop to any itinerary.

Plano also delights visitors with outdoor adventure parks like Go Ape Zipline & Adventure Park, which features zip lines, Tarzan swings, and suspended obstacles amid 800 acres of natural beauty, perfect for thrill-seekers and families alike. The city’s lively downtown area offers art, shopping, and dining experiences, blending historic charm with modern luxury. Plus, the annual Balloon Festival held at Oak Point Park draws crowds from across the region, celebrating Plano’s lively community spirit. Whether you are seeking outdoor activities, historical sites, or vibrant city life, Plano delivers an engaging and memorable visit.

Regulations

Plano, Texas has established a regulatory framework for short-term rentals that all hosts must carefully navigate to ensure compliance. These regulations address licensing requirements, zoning and occupancy rules, tax obligations, and operational standards, reflecting the city’s approach to balancing rental opportunities with community welfare. Hosts in Plano can expect clear guidelines and a need for proper city registration before operating, underscoring the importance of understanding and adhering to local laws to avoid penalties.

Key Regulatory Considerations:

Licensing and Permits: Hosts are required to obtain a specific permit or registration from the City of Plano before advertising or renting out their property as a short-term rental. This process often includes an application with associated fees and an obligation to renew periodically.

Primary Residence Requirements: Typically, the city mandates that short-term rentals operate only when the property is the host’s primary residence. This requirement helps ensure community stability and prevents neighborhoods from being overtaken by transient renters.

Zoning and Location: Certain zoning districts may be designated as permissible for short-term rentals, while others may be restricted or prohibited. Understanding whether a property falls within an allowed zone is essential for compliance.

Occupancy, Health & Safety: The city sets occupancy limits based on property size and requires adherence to health and safety standards, including functional smoke detectors, carbon monoxide alarms, and fire extinguishers.

Tax Obligations: Hosts must collect and remit applicable transient occupancy taxes and sales taxes as mandated by the City of Plano.

Operational Standards & Enforcement: Rules govern guest behavior, noise levels, and advertising standards, with enforcement measures including fines or permit revocation for violations.

For the most current and legally binding information, property owners should consult the City of Plano’s Official Short-Term Rental Regulations to fully understand their obligations and maintain good standing as hosts.

Plano, Texas Market Performance Trends

LTM Avg. Daily Rate$206.00
LTM Occupancy Rate58.8%
LTM Avg. Revenue$2,205

Plano, Texas Rental Market Insights

10-Year Market Growth

Growth chart data is not available for this location.

Booking Activity

  • 1-3 Months:59.6% Booked
  • 4-6 Months:44.9% Booked
  • 7-9 Months:36.4% Booked
  • 10-12 Months:15.6% Booked

Cancellation Policies

  • Flexible:31.4%
  • Moderate:25.5%
  • Strict:40.7%
  • Super Strict:40.7%
  • N/A:2.3%

Minimum Stay

  • 1 Day:201
  • 2 Days:158
  • 3 Days:64
  • 4-6 Days:69
  • 7-29 Days:66
  • 30+ Days:88

Plano, Texas Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.67 / 5
  • Cleanliness:4.71 / 5
  • Location:4.88 / 5
  • Value:4.69 / 5
  • Accuracy:4.79 / 5
  • Check-in:4.83 / 5
  • Communication:4.85 / 5

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