Winston Salem, North Carolina Short-Term Rental Market Overview

Population: 249,545
Annual Visitors: 900,000
Total STRs: 975
ADR: $149.84

Visitor Profile

Visitors to Winston Salem, North Carolina, are typically culturally curious and eager to explore a blend of historic charm and vibrant arts scenes. Many travelers come specifically for the fascinating history of the region, including the well-preserved Old Salem Museums & Gardens, which offers an immersive experience into early Southern life through educational museums and beautiful gardens. Others are drawn by the city’s lively downtown, renowned for its craft breweries, eclectic dining options, and local festivals, making it an ideal destination for those seeking both relaxation and cultural enrichment.

Cultural enthusiasts, history buffs, and families looking for meaningful educational experiences constitute the core of Winston Salem’s visitors. They value authentic, human-centered attractions and seek out opportunities to engage with the city’s rich heritage, modern arts, and outdoor activities. Whether exploring historic sites, enjoying scenic parks, or attending lively art events, these visitors appreciate destinations that balance tradition with contemporary vibrancy. As a host, understanding this mix of interests can help you attract guests eager for enriching and memorable stays in this culturally rich North Carolina city.

Top Attractions

Winston-Salem stands out as a vibrant city rich in history, arts, and culture, inviting visitors to explore its charming cobblestone streets, historic sites, and bustling downtown filled with top-rated restaurants and craft breweries. Notable attractions include Old Salem, a captivating living history museum that recounts the city’s Moravian roots, and Reynolda House, a beautiful estate that showcases impressive art collections and scenic gardens. The city also boasts a thriving arts scene, with theaters, galleries, and festivals offering diverse cultural experiences, making it a hub for arts enthusiasts.

Beyond its historical and cultural allure, Winston-Salem offers a range of outdoor activities and unique sights such as hidden attractions, cool sights on Atlas Obscura, and wine tours at over 45 wineries. Whether you’re interested in exploring historic gardens, enjoying live performances, or discovering the city’s innovative spirit through its repurposed factories turned yoga studios and distilleries, Winston-Salem promises an engaging and memorable visit for every traveler.

Regulations

Winston Salem, North Carolina, has established a regulatory framework to manage short-term rentals (STRs), aiming to balance community interests with economic opportunities for hosts. While the city permits short-term rentals, hosts should anticipate compliance requirements involving licensing, zoning, and safety standards, alongside specific operational guidelines. These rules emphasize responsible hosting to ensure safety, neighborhood integrity, and adherence to tax obligations.

Key Regulatory Considerations:

Licensing and Permits: Hosts need to secure a short-term rental permit or business license from the relevant city department, commonly the Planning or Business Licensing divisions. This process typically requires an application, a fee, and possibly periodic renewals or inspections to confirm compliance.

Primary Residence Requirements: Regulations may stipulate that the property must be the host’s primary residence or restrict the number of days a non-primary residence can be rented. Such rules aim to prevent the conversion of long-term housing stock exclusively into STRs.

Zoning and Location: Zoning ordinances regulate where STRs are allowed within Winston Salem. Some residential zones might restrict or prohibit STR operations to preserve neighborhood character, while others may allow them with conditions.

Occupancy, Health & Safety: There are likely specific occupancy limits to reduce disruption and ensure safety. Mandatory health and safety standards generally include installing smoke detectors, carbon monoxide alarms, and having functional fire extinguishers on site.

Tax Obligations: STR hosts must collect and remit applicable transient occupancy taxes and sales taxes as required by the city and state taxing authorities.

Operational Standards & Enforcement: Requirements may cover responsible advertising, noise control, guest behavior management, and clear penalties or fines for non-compliance to uphold community standards.

For the most current and legally binding information, property owners should consult the City of Winston Salem’s Official Short-Term Rental Regulations Page or contact the city’s planning and zoning department directly. This ensures access to the detailed ordinances, application procedures, and updates essential for compliant operation of short-term rentals in Winston Salem.

Winston Salem, North Carolina Market Performance Trends

LTM Avg. Daily Rate$144.00
LTM Occupancy Rate53.8%
LTM Avg. Revenue$1,755

Winston Salem, North Carolina Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:61.9% Booked
  • 4-6 Months:54.2% Booked
  • 7-9 Months:40.2% Booked
  • 10-12 Months:7.9% Booked

Cancellation Policies

  • Flexible:33.7%
  • Moderate:38.2%
  • Strict:25%
  • Super Strict:25%
  • N/A:1.1%

Minimum Stay

  • 1 Day:262
  • 2 Days:289
  • 3 Days:105
  • 4-6 Days:45
  • 7-29 Days:68
  • 30+ Days:56

Winston Salem, North Carolina Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.78 / 5
  • Cleanliness:4.83 / 5
  • Location:4.82 / 5
  • Value:4.78 / 5
  • Accuracy:4.86 / 5
  • Check-in:4.93 / 5
  • Communication:4.93 / 5

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