Little Rock, Arkansas Short-Term Rental Market
Little Rock STRs averaged $117/night at 61.1% occupancy in April 2026 across approximately 1,243 active listings.
Quick Answer: Little Rock, Arkansas is an active short-term rental market. average occupancy is 61%. average monthly revenue is $1,974. average daily rate is $117. the top operator is Little Rock Furnished Rentals with 28 listings. market score is 89/100 (grade A).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Little Rock, Arkansas, the state capital with a population of 204,774, operates a structured short-term rental market anchored by civil rights tourism, convention traffic, and business travel. The Clinton Presidential Center, Central High School National Historic Site, the River Market District, and the Arkansas Museum of Fine Arts (reopened 2023) generate year-round visitor demand. Visitor spending reached $1.5 billion in 2023, supporting 8,565 direct tourism jobs, and A&P tax collections hit a record $18.78 million in 2024, up 53% from 2020 levels. The STR inventory totals approximately 1,243 active listings: 1,139 entire-place properties (91.6%), 103 private rooms, and 1 shared room. By bedroom count: 1-bedroom (465 listings), 2-bedroom (334), 3-bedroom (337), 4-bedroom (94), and 5-bedroom or more (13). Channel distribution shows 745 listings on Airbnb only, 427 on both Airbnb and VRBO, and 71 on VRBO only. The average daily rate in April 2026 was $117, and average occupancy was 61.1%, producing a RevPAR of $71.24. Year-over-year, occupancy fell 2.4 percentage points and revenue declined 4.3%, reflecting a competitive adjustment after the post-pandemic demand surge of 2021-2022. The market’s overall investment score is 89.4 out of 100, with exceptionally high seasonality (98.4) and investability (95.3) scores.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 56% | $92 | $1,491 |
| Feb | 62% | $94 | $1,493 |
| Mar | 64% | $104 | $1,861 |
| Apr | 62% | $102 | $1,689 |
| May | 66% | $104 | $1,845 |
| Jun | 69% | $107 | $1,979 |
| Jul | 66% | $102 | $1,909 |
| Aug | 60% | $98 | $1,665 |
| Sep | 63% | $99 | $1,655 |
| Oct | 62% | $104 | $1,800 |
| Nov | 61% | $104 | $1,683 |
| Dec | 58% | $102 | $1,657 |
Top Short-Term Rental Operators in Little Rock
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Little Rock Furnished Rentals | 28 | 961 | ★ 4.78 |
| 2 | Evolve | 21 | 603 | ★ 4.06 |
| 3 | Sleepover INC | 17 | 237 | ★ 3.78 |
| 4 | FIBI Vacation Rentals | 15 | 190 | ★ 4.66 |
| 5 | Landing | 15 | 0 | ★ 0.00 |
What Kind of STR Should I Buy in Little Rock?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 465 |
| 2 bed | 334 |
| 3 bed | 337 |
| 4 bed | 94 |
| 5 bed | 13 |
ADR by Property Tier
| Entire Home | $121 |
| Luxury | $190 |
| Professionally Managed | $133 |
Revenue by Dwelling Type
| Apartment | $1,479 |
| Entire Place | $2,045 |
| House | $2,187 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.9% |
| vrbo | 5.7% |
| both | 34.4% |
Investment Analysis
Little Rock offers an unusually low entry cost relative to STR income potential. The Zillow typical home value is $217,000. Average monthly STR revenue in April 2026 was $1,974, which annualizes to approximately $23,688. Based on these figures, the gross revenue yield on a typical home is approximately 10.9%, though actual net returns depend heavily on management fees, vacancy, and capital costs. Houses outperform the average at $2,187/month, compared to $2,045 for entire-place listings broadly and $1,479 for apartments. Professionally managed properties averaged $133/night versus the all-listings ADR of $117, a 14% rate premium. Luxury-tier properties averaged $190/night. Revenue declined 4.3% year-over-year in April 2026, the first notable softening after three years of growth (2024 annual average revenue was $2,017, 2025 was $2,098). This deceleration may reflect supply additions and softer demand rather than a structural shift. The investability score of 95.3 out of 100 and a median days-to-pending of 40 on the housing side suggest the entry market remains relatively accessible. Investors should be aware of the 500-unit citywide STR cap. As of June 2024, city officials acknowledged potential enforcement gaps, but the cap remains in force.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Little Rock STR guests book an average of 28 days in advance and stay an average of 5.2 nights. The 28-day lead time is shorter than many leisure markets, consistent with Little Rock’s mix of convention travelers and business visitors who often book closer to their travel dates. Operators pricing on a 45 to 60 day forward horizon may be applying rate hold strategies that do not match actual booking behavior; a 30-day active pricing window is more aligned with this market’s booking cadence. The 5.2-night average length of stay is well above the national short-term rental average, suggesting guests are using Little Rock properties for extended work stays, relocation visits, or multi-day conventions. Operators can optimize for this pattern by offering weekly stay discounts to attract the extended-stay segment without undercutting nightly rates for weekend leisure guests.
Short-Term Rental Regulations
Little Rock enacted its STR ordinance on June 20, 2023, with a six-month transition window for operators active at that time. All operators require a city business license plus one of two permit types. STR-1 (owner-occupied): the operator must permanently reside on the property or within 1,500 feet, verified by two documents such as a driver’s license and a utility bill dated within 60 days. Approved via Special Use Permit by the Planning Commission. Fees are $100 per bedroom up to a $500 annual maximum. STR-2 (non-owner-occupied): requires Planned Zoning District approval from the Board of Directors. Annual inspection fee is $500 flat. Both types cap at 9 bedrooms maximum. The city imposes a 500-unit hard cap on total active STRs citywide. Annual building and fire inspections are required, along with proof of homeowner liability insurance at $1,000,000 minimum per-occurrence. Maximum consecutive occupancy per guest is 29 days. Private parties, fee-based tours, and receptions are not permitted on the premises. No annual rental night cap applies. The occupancy tax rate is 13.5%. Enforcement severity is rated strict: three or more confirmed violations in a calendar year may result in business license revocation.
Market Comparison
The US STR market median occupancy is approximately 55% and median ADR approximately $220. Little Rock runs meaningfully above the national occupancy median at 61.1% in April 2026, though the ADR of $117 is well below the national benchmark, reflecting the city’s affordable housing market and business-travel pricing norms. The $190 luxury-tier ADR still trails the national median ADR, confirming Little Rock is a volume-over-rate market. The seasonality score of 98.4 out of 100 places it among the most stable markets nationally. On the operator side, Little Rock Furnished Rentals leads locally with 28 listings and 961 reviews at a 4.78 rating. Evolve holds 21 listings at a 4.06 rating. Sleepover INC manages 17 listings at a 3.78 rating. The top three operators collectively hold 66 listings, or roughly 5% of active inventory, indicating a fragmented market where individual operators remain dominant.
Frequently Asked Questions About Little Rock, Arkansas
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