Eureka Springs, Arkansas Short-Term Rental Market
Eureka Springs STRs averaged $184/night at 48.9% occupancy in April 2026, with entire-place listings earning $2,623/month.
Quick Answer: Eureka Springs, Arkansas is an active short-term rental market. average occupancy is 49%. average monthly revenue is $2,560. average daily rate is $184. the top operator is Cohobnb Properties with 208 listings. market score is 66/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Eureka Springs, Arkansas is a compact Ozark Mountain resort city of roughly 2,190 residents that punches well above its size as a short-term rental market. The city draws an estimated 750,000 visitors annually, making STRs the dominant accommodation form in a market where hotels are few and the historic character of the city actively invites whole-home stays.
As of April 2026, the market averaged $183.86 per night in ADR at 48.9% occupancy, producing a RevPAR of $89.95. Monthly revenue per active listing averaged $2,560. Year-over-year, occupancy slipped 2.82 percentage points and revenue fell 3.47%, while ADR held essentially flat at +0.18%. This reflects a mild demand softening consistent with the broader national STR correction following the post-pandemic peak years of 2021-2022.
The inventory is overwhelmingly entire-place listings: 5,136 of roughly 5,422 tracked units are whole-home or whole-unit properties (roughly 95%), with 286 private-room listings making up the remainder. By bedroom count, the market is balanced across 1BR (1,510), 2BR (1,424), and 3BR (1,562) properties, with 4BR (658) and 5BR+ (261) properties serving group travel. The market’s investability score of 81.9 and rental demand score of 83.2 out of 100 reflect a proven leisure-travel pipeline, though the revenue growth score of 46.3 signals that the rapid appreciation of 2021-2022 has leveled off.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 35% | $134 | $1,452 |
| Feb | 44% | $139 | $1,513 |
| Mar | 55% | $164 | $2,409 |
| Apr | 49% | $163 | $2,222 |
| May | 53% | $180 | $2,552 |
| Jun | 61% | $190 | $3,159 |
| Jul | 60% | $189 | $3,212 |
| Aug | 53% | $177 | $2,617 |
| Sep | 51% | $184 | $2,456 |
| Oct | 55% | $185 | $2,888 |
| Nov | 47% | $177 | $2,358 |
| Dec | 41% | $154 | $1,908 |
Top Short-Term Rental Operators in Eureka Springs
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Cohobnb Properties | 208 | 11,823 | ★ 4.81 |
| 2 | Evolve | 188 | 9,248 | ★ 4.80 |
| 3 | Vacasa | 89 | 4,904 | ★ 4.49 |
| 4 | Hosted Journey | 83 | 4,140 | ★ 4.88 |
| 5 | Stay NWA | 83 | 5,222 | ★ 4.91 |
What Kind of STR Should I Buy in Eureka Springs?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,510 |
| 2 bed | 1,424 |
| 3 bed | 1,562 |
| 4 bed | 658 |
| 5 bed | 261 |
ADR by Property Tier
| Entire Home | $188 |
| Luxury | $292 |
| Professionally Managed | $215 |
Revenue by Dwelling Type
| Apartment | $2,232 |
| Entire Place | $2,623 |
| House | $2,721 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.3% |
| vrbo | 4.8% |
| both | 54.9% |
Investment Analysis
Eureka Springs presents a compelling income profile relative to its entry cost, though the regulatory picture introduces a significant supply constraint that investors must understand before purchasing.
At $2,560 in average monthly revenue (April 2026), an annualized gross revenue run rate of approximately $30,717 against a typical home value of $314,597 implies a gross yield of roughly 9.8%. That calculation uses the latest single-month revenue figure and should be treated as a directional estimate rather than a guaranteed return; seasonal troughs in January (avg $1,452/month historically) pull the actual annual average lower. The 2025 calendar-year average revenue was $2,860/month, implying a trailing annual gross closer to $34,320.
Tier-level ADR data shows meaningful upside in higher-end and professionally managed properties. All-listings ADR averaged $184, entire-home ADR averaged $188, luxury-tier ADR reached $292, and professionally managed properties averaged $215. The gap between the all-listings average and the professionally managed tier ($31/night) is worth noting for investors weighing management costs against rate premiums.
The median list price of $422,750 is the more relevant acquisition benchmark for currently available inventory, which is higher than the $314,597 typical home value. At that list price the same $30,717 annualized gross implies a yield closer to 7.3%.
The critical constraint: new STR permits in Eureka Springs residential zones have been banned since October 2021. Only pre-existing grandfathered permits or commercial-zone properties can operate legally. This limits new supply and protects existing permitted properties, but it means investors must verify permit status before any purchase.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Eureka Springs)
Booking Insights
Eureka Springs guests book an average of 40.5 days in advance as of April 2026, and stays average 3.5 nights. Both figures have implications for revenue management strategy.
A 40-day lead time is moderate for a leisure market. It suggests that most demand is not last-minute but also not far-out planners booking months ahead. For operators, this window supports a dynamic pricing approach: hold rates firm in the 45-to-60-day-out window and apply modest discounts in the final two to three weeks only if occupancy targets are not met, rather than discounting early and leaving revenue on the table.
The 3.5-night average stay is longer than a typical urban STR (which often runs 2-3 nights) but shorter than destination resort markets that attract week-long vacations. It means most guests are arriving Thursday or Friday for a long-weekend trip. Operators with a 2-night minimum may capture more bookings than those requiring 3 or 4, particularly in shoulder months when demand is softer. Cleaning fee structure matters at this stay length: a high flat cleaning fee on a 3-night stay can visibly inflate total cost and suppress conversion.
Short-Term Rental Regulations
Eureka Springs has one of the more restrictive STR regulatory environments among small Ozark resort towns. An October 2021 ordinance banned new tourist-lodging permits in all residential zones (R-1, R-2, and R-3). Approximately two dozen residential properties that held a permit and business license at the time of the ban were grandfathered and may continue to operate.
New STR permits can still be issued in commercial zones (C-1, C-2) and Victorian commercial zones, where operators must obtain a Conditional Use Permit designating the property as tourist lodging, plus an annually renewed city business license. The business license number must appear in all listings and advertisements.
Operators collect and remit a 3.0% city Advertising and Promotion (CAPC) tax on gross lodging receipts for stays under 30 days, filed monthly. State and county sales taxes apply on top of this. Rentals of 30 days or longer fall outside the tourist-lodging rules entirely.
Bed-and-breakfasts are treated separately: they must be owner-occupied on-site, are capped at five units, and guest stays must be under 28 days.
Enforcement is strict. Illegal operation carries a $250-per-day fine, with each 24-hour period treated as a separate offense. Permit cost data was not published in the city’s public records as of the profile date. Investors evaluating Eureka Springs properties should verify current permit status directly with the city before closing, as a non-permitted residential property cannot legally be converted to an STR under current rules.
Market Comparison
Eureka Springs occupancy of 48.9% in April 2026 sits below the US STR median of approximately 55%, which is consistent with a mountain-resort leisure market measured in a shoulder month (April). The July average of 60.5% brings the market well above the national median during its peak. ADR of $184 is below the national STR median of approximately $220, reflecting the mix of smaller 1BR and 2BR cottages that dominate local inventory.
Within Arkansas, Eureka Springs is the state’s most recognized STR destination, drawing comparisons to Branson, Missouri (50 miles north) and Hot Springs, Arkansas. The tourism tax receipt data (Carroll County consistently top-5 among Arkansas’s 75 counties) confirms the market’s disproportionate visitor capture for a city of 2,190 residents.
The professional management sector is active. Cohobnb Properties leads with 208 listings, 11,823 reviews, and a 4.81 average rating. Evolve follows with 188 listings, 9,248 reviews, and a 4.80 rating. Vacasa holds 89 listings with a 4.49 rating. Hosted Journey (83 listings, 4.88 rating) and Stay NWA (83 listings, 4.91 rating) round out the top five. The top two operators together account for roughly 396 listings, representing approximately 7.3% of total tracked inventory, indicating a market that remains predominantly owner-operated rather than institutionally consolidated.
Frequently Asked Questions About Eureka Springs, Arkansas
What is the average nightly rate for Eureka Springs Airbnb rentals?
What is the average monthly STR revenue in Eureka Springs?
Can I get a new short-term rental permit in Eureka Springs?
What is the occupancy rate in Eureka Springs?
What taxes apply to Eureka Springs short-term rentals?
Which property management companies operate in Eureka Springs?
What is the best season to own a Eureka Springs vacation rental?
Analyze Eureka Springs Rentals
Use our free calculator to estimate Airbnb revenue for any property in Eureka Springs.
Free Eureka Springs STR Calculator →
