Mooresville, North Carolina Short-Term Rental Market
Mooresville STRs earned $643 ADR at 64.5% occupancy in June 2026 across 1,438 active listings near Lake Norman.
Quick Answer: Mooresville, North Carolina is an active short-term rental market. average occupancy is 64%. average monthly revenue is $11,061. average daily rate is $643. the top operator is AvantStay with 83 listings. market score is 75/100 (grade B).
Market data reflects the Lake Norman regional market, which includes Mooresville. Regulations, taxes, and permit details below are specific to Mooresville.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Mooresville, North Carolina had 1,438 active short-term rental listings in the latest snapshot, spread across the Lake Norman area north of Charlotte. In June 2026 the market posted an average daily rate of $643 and 64.45% occupancy, though that ADR sits well above the market’s 2025 full-year average of $416 and its 2026 year-to-date average of $385, so June looks like a strong outlier month rather than the typical rate. Revenue per active listing averaged $11,061 for the month, compared with a 2025 monthly average of about $527 ($6,326 annualized), reflecting the same seasonal effect. Year over year, occupancy is essentially flat (down 0.79 percentage points) and ADR is down 9.25% from a year ago, while revenue is up 2.18%, suggesting operators filled more nights at lower rates rather than raising price.
Listing-type mix skews heavily toward entire-place rentals: 1,340 of the 1,438 listings (93.2%) are entire homes, with 98 private-room listings (6.8%). Bedroom mix is led by 3-bedroom units (396 listings, 27.5%), followed by 5-bedroom (290, 20.2%), 4-bedroom (270, 18.8%), 2-bedroom (250, 17.4%) and 1-bedroom (232, 16.1%) properties, a spread that serves both couples/small groups and larger lake-house groups. Channel data shows 869 listings (60.4%) on both Airbnb and Vrbo, 443 (30.8%) Airbnb-only, and 126 (8.8%) Vrbo-only, so dual-listing is standard practice here.
Mooresville markets itself as “Race City USA,” home to 60+ NASCAR teams and shops including Team Penske and JR Motorsports, which drives motorsports tourism alongside Lake Norman, North Carolina’s largest man-made lake. StaySTRA’s market-score data rates the area 86.95 for investability and 90.18 for revenue growth (out of 100), with a lower seasonality score of 44.83, consistent with the wide swing between January (33.42% occupancy) and July (69.01% occupancy).
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 33% | $206 | $2,191 |
| Feb | 49% | $209 | $2,420 |
| Mar | 53% | $246 | $3,311 |
| Apr | 53% | $296 | $4,011 |
| May | 55% | $370 | $5,054 |
| Jun | 65% | $469 | $7,755 |
| Jul | 69% | $443 | $7,920 |
| Aug | 61% | $416 | $6,664 |
| Sep | 50% | $344 | $4,618 |
| Oct | 51% | $307 | $4,446 |
| Nov | 47% | $300 | $3,722 |
| Dec | 40% | $270 | $3,304 |
Top Short-Term Rental Operators in Mooresville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AvantStay | 83 | 3,053 | ★ 4.82 |
| 2 | Southern Charm Retreats | 71 | 1,993 | ★ 4.91 |
| 3 | StayLakeNorman | 55 | 1,245 | ★ 4.87 |
| 4 | Evolve | 50 | 1,532 | ★ 4.59 |
| 5 | Wishlist | 32 | 1,262 | ★ 4.95 |
What Kind of STR Should I Buy in Mooresville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 232 |
| 2 bed | 250 |
| 3 bed | 396 |
| 4 bed | 270 |
| 5 bed | 290 |
ADR by Property Tier
| Entire Home | $676 |
| Luxury | $1,247 |
| Professionally Managed | $1,126 |
Revenue by Dwelling Type
| Apartment | $3,286 |
| Entire Place | $11,651 |
| House | $12,370 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 30.8% |
| vrbo | 8.8% |
| both | 60.4% |
Investment Analysis
Typical home value in Mooresville is $483,732 per the latest housing snapshot, with a median sale price of $463,667 against a median list price of $520,000 (a sale-to-list ratio of 89.2%), 540 homes for sale, and a median 42 days to pending. Using the 2025 annual average monthly revenue of $6,326 per listing, which is the more representative baseline since June 2026’s $11,061 figure is a seasonal outlier, annualized revenue works out to about $75,912, or a gross yield of roughly 15.7% against the $483,732 typical home value. That is a strong headline gross yield, though it does not net out mortgage, insurance, property management, or maintenance costs.
Rate tiers show meaningful upside for higher-end product: the June all-listing ADR of $643 compares to $676 for entire-home listings, $1,126 for professionally-managed listings, and $1,247 for listings StaySTRA classifies as luxury, a 93.8% premium over the all-listing average. Revenue also varies sharply by property type: apartment listings averaged $3,286 for the month versus $11,651 for entire-place listings and $12,370 for houses, nearly a 4x gap that argues for single-family or lake-house product over apartment-style units.
Revenue is up 2.18% year over year even as ADR fell 9.25%, meaning operators are filling more nights at lower rates rather than pushing price. StaySTRA’s revenue-growth market score of 90.18 and investability score of 86.95 (both out of 100) point to a market with room to grow, though the regulation score of 68.57 reflects a town with no confirmed dedicated STR permitting regime as of the June 28, 2026 profile update.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Mooresville’s STR bookings show a 77.38-day average booking lead time and a 4.58-night average length of stay, based on the latest month’s data. The multi-week lead time, roughly 11 weeks out on average, suggests guests plan lake vacations and motorsports trips well in advance, giving operators a meaningful window to adjust pricing ahead of peak dates.
At just under 4.6 nights, the typical stay is longer than a weekend getaway but shorter than a full 7-night vacation. That length of stay, combined with 869 of the market’s 1,438 listings (60.4%) appearing on both Airbnb and Vrbo, points toward a market where operators benefit from cross-channel distribution to capture both platforms’ booking windows.
Turnover implications: with an average stay near 4.6 nights and June occupancy at 64.45%, operators should budget for roughly 4 to 5 turnovers per listing per month during peak season, more during shorter-stay periods and fewer in the slower winter months when occupancy drops toward the 33-49% range seen from January through February.
Short-Term Rental Regulations
Mooresville, NC lists short-term rentals as permitted in StaySTRA’s area profile (last updated June 28, 2026). The town levies a 4.00% room occupancy tax on gross rental receipts, with private residences or cottages rented fewer than 15 days per year exempt; most operators must register with Mooresville Town Finance and remit the tax monthly, with proceeds funding the Mooresville Travel & Tourism Authority.
No dedicated town-specific STR registration, permit, or occupancy-cap program has been confirmed in public town sources as of this update, so whether a permit is formally required is not published; operators should verify allowed zoning districts directly with Mooresville Planning & Community Development. Land use falls under the Town of Mooresville Unified Development Ordinance (UDO), adopted May 5, 2025 after a 21-month, 48-meeting process.
Enforcement is rated minimal in StaySTRA’s data. Notably, Iredell County’s separate STR zoning ordinance (adopted October 17, 2023, effective January 1, 2024) applies only to unincorporated parts of the county, not to property inside Mooresville town limits, and even those county rules are currently enjoined and not enforced pending litigation. North Carolina state law (G.S. Chapter 160D) also limits how far cities can go in restricting or requiring permits for short-term rentals, contributing to the market’s regulation score of 68.57 out of 100. Buyers should still confirm current requirements with the town before purchasing, since no dedicated STR overlay or owner-occupancy mandate was found in available public sources.
Market Comparison
Mooresville’s June 2026 occupancy of 64.45% runs well above the commonly cited US STR median of roughly 55%, while its $643 ADR is nearly 3x the commonly cited US median ADR of roughly $220, though that ADR reflects a seasonal peak month rather than Mooresville’s typical rate ($416 in 2025, $385 year-to-date in 2026). Even using the more representative 2025 average ADR of $416, Mooresville still runs above the national median.
The market is led by five property managers with a meaningful local footprint: AvantStay operates the most listings (83, 3,053 reviews, 4.82 average rating), followed by Southern Charm Retreats (71 listings, 1,993 reviews, 4.91 rating), StayLakeNorman (55 listings, 1,245 reviews, 4.87 rating), Evolve (50 listings, 1,532 reviews, 4.59 rating), and Wishlist (32 listings, 1,262 reviews, 4.95 rating). Together these top five operators manage 291 of the market’s 1,438 listings, about 20.2%, indicating a market not dominated by a single large operator, with room for independent hosts and smaller managers to compete alongside national brands like Evolve.
Frequently Asked Questions About Mooresville, North Carolina
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Are short-term rentals legal in Mooresville, NC?
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