Andrews, North Carolina Short-Term Rental Market
Andrews, NC regional STR market tracked 12,402 listings at 44.4% occupancy and $210 ADR in April 2026.
Quick Answer: Andrews, North Carolina is an active short-term rental market. average occupancy is 44%. average monthly revenue is $2,509. average daily rate is $210. the top operator is Evolve with 725 listings. market score is 70/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Andrews is a small mountain town of 1,747 residents in Cherokee County, far western North Carolina, in the foothills of the Great Smoky Mountains approximately 90 miles southwest of Asheville. Its tourism identity centers on outdoor recreation in Nantahala National Forest, Fires Creek Recreation Area, the Bartram Trail, and adjacent communities including Murphy and Bryson City. The short-term rental market tracked in this geographic area covers the broader western NC mountain region, reflected in the 12,402 active listings as of April 2026.
The April 2026 snapshot shows average occupancy of 44.4%, average daily rate of $210, and RevPAR of $93.07. Average revenue per listing was $2,509 for the month. Year-over-year, occupancy improved 3.3 percentage points, revenue grew 5.7%, and ADR held essentially flat (+0.35%).
Entire-place listings dominate at 12,099 of 12,402 total units (98%). Private rooms account for 303 listings. The bedroom distribution across this large regional market skews toward two-bedroom (3,826) and three-bedroom (3,374) properties, followed by one-bedroom (2,999), four-bedroom (1,423), and five-or-more-bedroom units (766). Cross-platform listings are the largest channel bucket: 7,567 listings appear on both Airbnb and VRBO; 3,372 list exclusively on Airbnb; 1,463 list exclusively on VRBO.
The market’s overall score of 69.9 reflects a healthy balance of regulation (74.2), investability (80.9), and seasonality (71.1). Revenue growth scores 67.4 and rental demand 59.4, consistent with a market that has moderated from its 2020-2021 peak.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 32% | $182 | $1,841 |
| Feb | 41% | $181 | $1,882 |
| Mar | 47% | $187 | $2,364 |
| Apr | 47% | $194 | $2,452 |
| May | 49% | $203 | $2,509 |
| Jun | 61% | $227 | $3,529 |
| Jul | 68% | $226 | $4,163 |
| Aug | 56% | $217 | $3,422 |
| Sep | 49% | $207 | $2,750 |
| Oct | 61% | $212 | $3,425 |
| Nov | 49% | $213 | $2,818 |
| Dec | 46% | $208 | $2,731 |
Top Short-Term Rental Operators in Andrews
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 725 | 35,200 | ★ 4.76 |
| 2 | Vacasa | 463 | 17,166 | ★ 4.47 |
| 3 | Yonder | 118 | 3,770 | ★ 4.71 |
| 4 | Rumbling Bald Resort | 112 | 412 | ★ 4.35 |
| 5 | Bryson City Cabin Rentals | 112 | 1,406 | ★ 4.64 |
What Kind of STR Should I Buy in Andrews?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,999 |
| 2 bed | 3,826 |
| 3 bed | 3,374 |
| 4 bed | 1,423 |
| 5 bed | 766 |
ADR by Property Tier
| Entire Home | $212 |
| Luxury | $357 |
| Professionally Managed | $243 |
Revenue by Dwelling Type
| Apartment | $1,759 |
| Entire Place | $2,542 |
| House | $2,651 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 27.2% |
| vrbo | 11.8% |
| both | 61% |
Investment Analysis
April 2026 revenue data shows house properties generating $2,651 per month and entire-place listings averaging $2,542. Apartment-type listings produced $1,759. Annualizing April’s all-listings average produces approximately $30,111 per year, while house-type properties annualize to approximately $31,816.
The ADR tier spread is notable. Luxury-tier listings averaged $357 per night versus the $210 market average, a 70% premium. Professionally managed listings averaged $243 per night, a 16% premium over the overall market. The relatively modest professional management premium suggests the market is fairly competitive at the mid-tier, with rate advantages concentrated in the top-of-market luxury segment.
Housing value data for Andrews was not available in the current snapshot, so gross-yield calculations cannot be completed. Western North Carolina mountain properties have appreciated significantly since 2020, and investors should obtain current comparable sale data before projecting returns.
The annual trend tells a clear story. Revenue peaked in 2021 at $3,441 per month and has moderated: 2024 averaged $3,000 and 2025 averaged $3,033 per month, essentially flat. Occupancy peaked at 60.65% in 2020 and has settled to 48.47% in 2025. ADR continued rising through 2024 ($223) and held at $221 in 2025, indicating sustained pricing power despite occupancy normalization. The positive YoY signals in April 2026 (occupancy +3.3 pp, revenue +5.7%) suggest the market may be stabilizing after several years of gradual decline from the pandemic-era peak.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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The April 2026 data shows an average booking lead time of 49 days, meaning guests typically book about seven weeks before arrival. This is consistent with mountain vacation markets where planners lock in peak dates in advance, particularly for the summer and fall foliage windows.
Average length of stay is 3.7 nights. This reflects the mix of long-weekend mountain getaways and week-long vacation stays typical of the western NC region. A 3.7-night average translates to approximately 8 turnovers per month at average occupancy, a moderate cleaning and turnover burden.
For operators, the 49-day lead time means that summer and fall foliage booking windows are opening approximately seven weeks before the target dates (May for July stays, September for October foliage). If peak-season inventory is not filling in that window, proactive pricing adjustments are needed before the high-value dates pass. The broad platform distribution in this market (7,567 listings on both Airbnb and VRBO) indicates that dual-platform listing is standard practice for competitive operators.
Short-Term Rental Regulations
Andrews has no published short-term-rental-specific ordinance confirmed from primary sources. Under North Carolina law, STRs (stays under 90 consecutive days) are generally permitted, and the state’s Short-Term Rental Act limits localities from banning rentals already legally operating.
Land use in Andrews is governed by the Andrews Development Ordinance, administered by the Town Planning and Development Office. Zoning may restrict where STRs can operate within town limits, but no STR-specific zoning text was located from primary sources. The town advises contacting the Planning Administrator before starting a rental operation. A permit requirement has been asserted in some third-party host guides but could not be confirmed against a primary Town of Andrews source. Operators should verify directly with the Town Planning Administrator before investing.
The primary confirmed tax obligation is the Cherokee County room occupancy tax. As of the June 2026 profile update, the rate is 4% on stays under 90 days. This rate is scheduled to increase from 4% to 6% effective July 1, 2026, per Cherokee County government. North Carolina state and local sales and use tax (approximately 7%) applies in addition to the county occupancy tax. The profile data reflects the current 4% rate; operators should account for the 6% rate applicable from July 2026 onward.
Enforcement is rated minimal, consistent with the town’s small size and the absence of a dedicated STR program. No owner-occupancy or primary-residence requirements were identified.
Market Comparison
Andrews’s broader market area shows 44.4% occupancy in April 2026, which is below the US short-term rental median of approximately 55%, consistent with April being a shoulder month for mountain markets. The $210 ADR is below the US median of approximately $220 but reflects the mid-tier positioning of western NC mountain properties relative to coastal or high-demand resort destinations.
Year-over-year signals are more positive than several peer markets: occupancy grew 3.3 percentage points and revenue rose 5.7% in April, outpacing the flat-to-declining trends seen in some other Southeastern mountain markets.
Evolve dominates the regional operator landscape with 725 listings and 35,200 reviews (4.76 average rating), making it the largest single operator in this geographic area. Vacasa holds second with 463 listings and 17,166 reviews, though its 4.47 average rating is the lowest among the top five. Yonder manages 118 listings (4.71 rating, 3,770 reviews). Rumbling Bald Resort and Bryson City Cabin Rentals each hold 112 listings, with ratings of 4.35 and 4.64 respectively. The top five collectively manage approximately 1,530 listings, roughly 12% of the 12,402-listing regional market, indicating that the large majority of properties are independently operated.
Frequently Asked Questions About Andrews, North Carolina
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