Morganton, North Carolina Short-Term Rental Market
Quick Answer: Morganton, North Carolina is an active short-term rental market. average occupancy is 58%. average monthly revenue is $3,402. average daily rate is $216. the top operator is Ocracoke Island Realty with 279 listings. market score is 61/100 (grade C).
Market data reflects the North Carolina Area regional market, which includes Morganton. Regulations, taxes, and permit details below are specific to Morganton.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 40% | $120 | $1,470 |
| Feb | 50% | $122 | $1,527 |
| Mar | 54% | $140 | $1,982 |
| Apr | 56% | $161 | $2,330 |
| May | 55% | $176 | $2,540 |
| Jun | 61% | $198 | $3,165 |
| Jul | 66% | $196 | $3,463 |
| Aug | 58% | $187 | $2,990 |
| Sep | 52% | $168 | $2,372 |
| Oct | 54% | $164 | $2,494 |
| Nov | 49% | $154 | $2,089 |
| Dec | 45% | $140 | $1,880 |
Top Short-Term Rental Operators in Morganton
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Ocracoke Island Realty | 279 | 1,456 | ★ 4.67 |
| 2 | Evolve | 238 | 8,471 | ★ 4.71 |
| 3 | Ocracoke's Blue Heron Realty | 69 | 156 | ★ 4.66 |
| 4 | Sandhills Rentals LLC | 54 | 2,896 | ★ 4.80 |
| 5 | Stay Well Vacation Rentals | 40 | 1,225 | ★ 4.87 |
What Kind of STR Should I Buy in Morganton?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,240 |
| 2 bed | 1,882 |
| 3 bed | 2,186 |
| 4 bed | 869 |
| 5 bed | 561 |
ADR by Property Tier
| Entire Home | $229 |
| Luxury | $409 |
| Professionally Managed | $307 |
Revenue by Dwelling Type
| Apartment | $2,752 |
| Entire Place | $3,610 |
| House | $3,717 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 50.1% |
| vrbo | 9.2% |
| both | 40.7% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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