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Geneva, New York

Short-Term Rental Market Data & Investment Analysis

Geneva, New York Short-Term Rental Market

CMarket Score 66/100
Data updated April 2026

Geneva, NY STRs averaged $242/night at 42.7% occupancy in April 2026 across 6,083 active listings.

Quick Answer: Geneva, New York is an active short-term rental market. average occupancy is 56%. average monthly revenue is $5,155. average daily rate is $357. the top operator is Finger Lakes Premier Properties with 212 listings. market score is 66/100 (grade C).

Avg Monthly Revenue
$5,155
↑ 10% YoY
56%
Occupancy
↑ 2.3% YoY
$357
Avg Daily Rate
↑ 6.8% YoY
86.1 days avg lead time3.6 avg length of stay

Market data reflects the Finger Lakes regional market, which includes Geneva. Regulations, taxes, and permit details below are specific to Geneva.

Market Score Breakdown

Five dimensions Apivex evaluates per market.

Regulation68
Seasonality52
Investability95
Rental Demand66
Revenue Growth67

Market Overview

Geneva, New York sits on the northern shore of Seneca Lake in the heart of Finger Lakes wine country, straddling Ontario and Seneca Counties. The city draws wine-country travelers, lake recreation visitors, cyclists, golfers, and weekend getaway tourists from Rochester, Syracuse, and beyond. The Finger Lakes Welcome Center in Geneva serves as a regional tourism gateway, and the compact downtown offers more than 30 restaurants within a four-block area.

The STR market covers 6,083 active listings, with 5,564 entire-place rentals (91.5%), 518 private rooms, and 1 shared room. In April 2026, the market averaged $242/night ADR and 42.7% occupancy, generating $2,500/month average revenue per active listing. RevPAR was $103.21.

Year-over-year in April 2026, occupancy fell 6.95 percentage points while ADR rose 5.63% and revenue declined 1.95%. The 2025 full-year average ADR was $269 at 47.7% occupancy, producing average annual revenue of approximately $42,480 per listing.

By bedroom count, 1-bedroom units lead with 1,825 listings, followed by 3-bedroom (1,509), 2-bedroom (1,340), 4-bedroom (846), and 5-bedroom-plus (556). Airbnb-only listings account for 2,976, VRBO-only 581, and dual-listed 2,526. The investability score is 95.49 out of 100, with a total market score of 65.96.

Seasonal Patterns

Monthly seasonal data for Geneva, New York
MonthOccupancyADRRevenue
Jan34%$188$1,859
Feb44%$192$1,961
Mar42%$187$2,027
Apr48%$211$2,399
May51%$267$2,934
Jun57%$298$4,241
Jul69%$292$5,227
Aug71%$294$5,379
Sep52%$261$3,632
Oct51%$249$3,510
Nov39%$210$2,357
Dec37%$199$2,091

Top Short-Term Rental Operators in Geneva

Ranked by total active listings. Useful for understanding the competitive landscape.

#OperatorListingsReviewsRating
1Finger Lakes Premier Properties2123,615★ 4.64
2Evolve1446,770★ 4.68
3Vibe Short Term Rental Management772,373★ 4.83
4Vacasa612,311★ 4.49
5Between the Lakes Vacation Rentals56664★ 4.62

What Kind of STR Should I Buy in Geneva?

Revenue and pricing by property type, tier, and bedroom count.

Revenue by Bedroom Count

1 bed1,825
2 bed1,340
3 bed1,509
4 bed846
5 bed556

ADR by Property Tier

Entire Home$375
Luxury$609
Professionally Managed$564

Revenue by Dwelling Type

Apartment$3,010
Entire Place$5,428
House$5,868

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb48.9%
vrbo9.6%
both41.5%

Investment Analysis

Geneva’s investability score of 95.49 reflects strong revenue potential in one of the most established wine-tourism STR markets in the Northeast. The 2025 annual average revenue of $3,540/month, approximately $42,480 annualized, is among the highest in this batch.

Tier differentials are wide. Professionally managed listings average $359/night, a 49% premium over the all-listings ADR of $242. Entire-home listings average $258/night. The luxury tier reached $436/night in April 2026, nearly double the market average. This range confirms meaningful demand segmentation from budget-conscious wine-weekend visitors to high-end Seneca Lake lakefront guests.

Housing price data from Zillow was not available for the Geneva market at the time of this report, so a gross yield calculation cannot be computed. Investors should obtain current comparable sale prices in Ontario County before modeling returns. Houses averaged $2,781/month in April 2026, compared to $1,758 for apartments, a 58% gap. April 2026 showed a 6.95 percentage-point occupancy decline year-over-year, but the 2025 full-year average occupancy of 47.7% remained near 2024 levels (47.3%), suggesting the April dip may be seasonal timing rather than a structural change.

Revenue Trend (5 yr)

ADR & Occupancy Trends (5 yr)

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Home Value Trends (Geneva)

Typical Home Value
$232,330

Booking Insights

Geneva STR guests book an average of 47.3 days in advance, reflecting the planned nature of Finger Lakes wine-country travel and summer lake vacation bookings. Peak summer weeks on Seneca Lake, particularly July and August, likely see bookings placed 6 to 8 weeks or more in advance as guests secure preferred lakefront properties.

Average length of stay is 3.35 nights, consistent with a weekend-plus pattern typical of wine country visitors who arrive Friday afternoon and depart Sunday or Monday. This also reflects a mix of shorter in-town stays and longer lake-house bookings. Operators targeting wine-country weekenders can optimize for 2 to 3 night minimums while those with lakefront properties may achieve full-week summer bookings. The longer lead time supports early-season pricing strategies where July and August rates can be set and held firm well in advance.

Short-Term Rental Regulations

The City of Geneva regulates short-term rentals through a mandatory Short-Term Rental License issued by the City Code Enforcement Office. Every dwelling unit used as an STR must obtain a separate license per unit before operating. STRs are defined as dwelling units with no more than four bedrooms rented for periods of less than 30 consecutive nights.

The license fee is $250 per bedroom per year (up to $1,000/year for a four-bedroom unit), plus processing fees, and each license is valid for two years before renewal. Before a license is issued, the city conducts a mandatory inspection covering code compliance, sleeping-room count, and parking standards. There is no owner-occupancy or primary-residence requirement and no annual night cap.

A revised ordinance adopted July 10, 2024 by a 6-2 council vote removed the prior special-use permit requirement, set the per-bedroom fee structure, aligned STR parking with residential standards, and permitted STRs citywide rather than restricting them to specific districts. Ontario County imposes a hotel/motel occupancy tax of up to 3% on transient lodging, but that tax does not apply to facilities with three or fewer rentable units; operators with smaller properties should confirm their county and New York State sales-tax obligations. Enforcement severity is rated moderate.

Market Comparison

Geneva’s April 2026 occupancy of 42.7% is below the US STR median of approximately 55%, as expected for a spring shoulder month in a heavily seasonal summer-and-fall market. The ADR of $242/night exceeds the national median of approximately $220, reflecting the Finger Lakes region’s premium wine-country positioning.

The total market score of 65.96 reflects the seasonality challenge (score 51.71), while the investability score of 95.49 and regulation score of 67.84 are strong. Revenue growth scored 66.71, reflecting modest but consistent year-over-year improvement through 2025.

Finger Lakes Premier Properties leads with 212 listings and 3,615 reviews at a 4.64 average rating. Evolve follows with 144 listings and 6,770 reviews at 4.68. Vibe Short Term Rental Management operates 77 listings with 2,373 reviews at 4.83. These three operators manage 433 listings, approximately 7.1% of the 6,083-listing market.

Frequently Asked Questions About Geneva, New York

What is the average nightly rate for STRs in Geneva, NY?
In April 2026, the average daily rate was $242/night. Professionally managed listings averaged $359/night, entire-home listings $258/night, and luxury tier listings $436/night.
What occupancy rate do Geneva STRs achieve?
Geneva STRs averaged 42.7% occupancy in April 2026, down 6.95 percentage points year-over-year. The 2025 annual average was 47.7%. The historical August peak averages 70.5% occupancy.
How much revenue can a short-term rental generate in Geneva, NY?
The April 2026 average was $2,500/month per active listing. The 2025 full-year average was $3,540/month, approximately $42,480 annualized. Houses averaged $2,781/month and apartments $1,758/month in April 2026.
Does Geneva, NY require a permit to operate a short-term rental?
Yes. The City of Geneva requires a Short-Term Rental License from the Code Enforcement Office. The fee is $250 per bedroom per year (up to $1,000/year for a 4-bedroom unit). Licenses are valid for two years. A mandatory city inspection is required before the license is issued. The current ordinance, updated July 2024, allows STRs citywide with no owner-occupancy requirement.
What taxes apply to Geneva, NY STR rentals?
Ontario County imposes a hotel/motel occupancy tax of up to 3% on transient lodging, though properties with three or fewer rentable units may be exempt. New York State also applies state and local sales tax to short-term rental occupancy. Operators should confirm their specific obligations with Ontario County and New York State.
When is peak season for STRs in Geneva, NY?
Peak season is July and August, with August historically strongest at 70.5% occupancy, $294/night ADR, and $5,382 average monthly revenue. Fall shoulder (September 51.7%, October 51.0%) performs well due to harvest season. January is the weakest at 33.5% occupancy and $188/night.
Who are the leading STR property managers in Geneva, NY?
Finger Lakes Premier Properties leads with 212 listings and 3,615 reviews (4.64 rating). Evolve manages 144 listings with 6,770 reviews (4.68). Vibe Short Term Rental Management operates 77 listings with 2,373 reviews (4.83).
Geneva, New YorkRev $5,155ADR $357Occ 56%Score C (66)

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Property Managers Serving Geneva

Geneva Lakes Vacations · Grid 7 Properties · Venture

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Table of Contents

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Quick Facts: Geneva

Active STRs
304
Avg Daily Rate
$326
Occupancy Rate
50%
Population
13,261
Annual Visitors
600,000

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