San Marcos, Texas Short-Term Rental Market
Quick Answer: San Marcos, Texas is an active short-term rental market. average occupancy is 76%. average monthly revenue is $7,597. average daily rate is $382. the top operator is Evolve with 266 listings. market score is 65/100 (grade C).
Market data reflects the San Diego regional market, which includes San Marcos. Regulations, taxes, and permit details below are specific to San Marcos.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 56% | $202 | $3,105 |
| Feb | 65% | $210 | $3,322 |
| Mar | 69% | $246 | $4,495 |
| Apr | 62% | $243 | $4,074 |
| May | 64% | $257 | $4,260 |
| Jun | 74% | $308 | $5,753 |
| Jul | 77% | $312 | $6,123 |
| Aug | 68% | $291 | $5,370 |
| Sep | 61% | $245 | $4,007 |
| Oct | 61% | $236 | $3,937 |
| Nov | 58% | $224 | $3,397 |
| Dec | 57% | $230 | $3,544 |
Top Short-Term Rental Operators in San Marcos
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 266 | 10,486 | ★ 4.73 |
| 2 | Surf Style Vacation Homes | 225 | 10,113 | ★ 4.77 |
| 3 | Vacasa | 179 | 8,447 | ★ 4.62 |
| 4 | Nxt Vacation Rental Management | 165 | 3,059 | ★ 4.90 |
| 5 | San Diego Rentals | 162 | 153 | ★ 4.40 |
What Kind of STR Should I Buy in San Marcos?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 11,274 |
| 2 bed | 6,946 |
| 3 bed | 4,599 |
| 4 bed | 2,457 |
| 5 bed | 1,667 |
ADR by Property Tier
| Entire Home | $411 |
| Luxury | $722 |
| Professionally Managed | $580 |
Revenue by Dwelling Type
| Apartment | $6,253 |
| Entire Place | $8,166 |
| House | $8,599 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 49.4% |
| vrbo | 6.2% |
| both | 44.3% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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