Hello there, I’m Edna Stewart, your guide through the world of short-term rental data. With many years spent looking at numbers and market trends, I find it fascinating to see how places like Wimberley, Texas are growing and changing. Today, let’s take a calm look at what the data tells us about Wimberley’s short-term rental market as of April 2025. All the information we’ll discuss comes directly from our trusted source, StaySTRa.com.

A Growing Destination

Wimberley has certainly become more popular over the years for visitors looking for a getaway. Think back to April 2014 – the data shows there were only about 20 short-term rentals listed. Fast forward ten years to April 2024, and that number jumped significantly to 875 listings! As of January 2025, StaySTRa.com tracked 886 active rentals. This tells us that more homeowners are seeing the opportunity to share their properties, and likely, more guests are discovering the charm of Wimberley.

What Rentals Look Like in Wimberley

So, what kind of places are available? Most rentals in Wimberley are ‘Entire Place’ listings – 747 of them, to be exact, according to StaySTRa.com. This means guests usually rent the whole house or cabin, not just a room. There are also some Private Room (68 listings) and a few Hotel Room (19 listings) options.

On average, these rentals can host about 6 people (6.3 accommodates) and typically have 2 or 3 bedrooms (2.4 bedrooms on average). This makes Wimberley a great spot for families or small groups looking for a comfortable stay.

How Often Are Rentals Booked? (Occupancy)

Occupancy tells us how often properties are rented out versus sitting empty. Over the last twelve months (LTM), the typical (median) Wimberley rental was booked about 46.2% of the time (LTM Occ: 0.4615…). Think of it like this: for every 10 nights available, a typical rental was occupied for just over 4 and a half nights.

Looking at recent months, March 2025 saw a higher occupancy rate, with the median property being booked about 58.1% of the time (0.5806…). This makes sense as spring often brings more visitors. January and February 2025 had lower rates, around 29% and 33% respectively, which is common for the post-holiday season.

What Does It Cost to Stay? (Average Daily Rate – ADR)

The Average Daily Rate, or ADR, is simply the average price paid per night. For the last twelve months, the median ADR in Wimberley was $251 (LTM ADR: 251).

Rates do change with the seasons. For example, StaySTRa.com data shows the median ADR for March 2025 was higher at $261.10, while back in January 2025, it was a bit lower at $246.29. This shows that prices adjust based on demand, often higher during peak travel times.

How Much Can Hosts Earn? (Revenue)

Putting occupancy and nightly rates together gives us revenue – the amount hosts typically earn per month. Over the last year, the median monthly revenue for an entire place rental was $3,104 (LTM Revenue: 3104).

Again, this varies month by month. March 2025 was a strong month with median earnings around $4,153, likely due to higher occupancy and rates. In contrast, January 2025 saw median revenue closer to $2,207. Summer months like July 2024 also showed strong earnings, reaching a median of $4,222.

Understanding Demand

StaySTRa.com gives Wimberley a “Rental Demand” score of 42.75. While this specific score requires deeper context, it generally suggests a moderate level of demand compared to other markets. Keeping an eye on how this score changes can help understand market dynamics. You can explore detailed metrics like this using tools like the StaySTRa Analyzer. Properties are often listed on popular platforms such as Airbnb and VRBO.

Looking Ahead

The data paints a picture of a growing, moderately busy short-term rental market in Wimberley, with clear seasonal patterns in bookings and pricing. The typical rental is a whole house suited for small groups or families.

Understanding these numbers is key whether you’re a host, an investor, or planning a visit. Remember, markets change, so it’s always good to stay updated.

Thinking about buying, selling, or optimizing a short-term rental in Wimberley? Market knowledge is crucial. We recommend connecting with a local real estate agent who specializes in vacation rentals. They can provide personalized advice based on your specific goals.

Be sure to check back with us next month for another update on Wimberley and other markets!

LT:DR Wimberley STR Market TL;DR (April 2025):

• Growth: The number of rentals has boomed, from just 20 in 2014 to nearly 900 today.

• Typical Rental: Mostly entire homes, averaging 2-3 bedrooms and hosting about 6 guests.
• Last Year’s Performance (Median):
  • Booked about 46% of the time (Occupancy).
  • Average nightly rate was $251 (ADR).
  • Typical monthly earnings were $3,104 (Revenue).
• Seasonality Matters: Bookings and rates spike in spring and summer (March 2025 was strong), lower in winter (Jan/Feb 2025 were slower).
• Data Source: StaySTRa.com

Basically, Wimberley is a popular, growing market, especially for family-sized rentals, with clear busy and slow seasons impacting how often places are booked and what hosts earn.