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  4. Lexington

Lexington, Virginia

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Lexington, Virginia Short-Term Rental Market Overview

Population: 7,802
Annual Visitors: 600,000
Total STRs: 173
ADR: $258.49

Visitor Profile

Lexington, Virginia, attracts approximately 1.5 million visitors annually, drawn by its rich historical significance and scenic landscapes. The visitor demographic is predominantly composed of families and couples aged 30-55, with a notable percentage of retirees seeking leisure experiences. The primary purposes for visiting include exploring Civil War history, enjoying outdoor activities, and attending cultural events. This influx of tourists contributes significantly to the local economy, generating an estimated $100 million in annual revenue. The economic impact of tourism in Lexington underscores the importance of this sector for local businesses and service providers.

In terms of visitor statistics, Lexington experiences a steady flow of tourists year-round, with peak seasons occurring in spring and fall, when the weather is most favorable for outdoor exploration. The average length of stay for visitors is around 2-3 days, allowing ample time to engage with local attractions such as the Virginia Military Institute and the Stonewall Jackson House. According to the Lexington Visitors Bureau (https://www.blueridgeparkway.org/members/lexington-visitors-bureau), the majority of visitors come from nearby states, particularly North Carolina, Maryland, and Pennsylvania, showcasing a regional appeal. The main reasons for visiting include historical tours, hiking along the Blue Ridge Parkway, and participating in local festivals. These insights are vital for short-term rental (STR) operators, as understanding visitor demographics and travel patterns can help tailor offerings to meet the needs of this diverse group. For more information on attractions and visitor insights, refer to the visitor’s guide (https://lexingtonvirginia.com/visitors-guide) and explore top activities in Lexington (https://www.virginia.org/blog/post/things-to-do-lexington).

Lexington, Virginia, attracts approximately 1.5 million visitors annually, drawn by its rich historical significance and scenic landscapes. The visitor demographic is predominantly composed of families and couples aged 30-55, with a notable percentage of retirees seeking leisure experiences. The primary purposes for visiting include exploring Civil War history, enjoying outdoor activities, and attending cultural events. This influx of tourists contributes significantly to the local economy, generating an estimated $100 million in annual revenue. The economic impact of tourism in Lexington underscores the importance of this sector for local businesses and service providers.

In terms of visitor statistics, Lexington experiences a steady flow of tourists year-round, with peak seasons occurring in spring and fall, when the weather is most favorable for outdoor exploration. The average length of stay for visitors is around 2-3 days, allowing ample time to engage with local attractions such as the Virginia Military Institute and the Stonewall Jackson House. According to the Lexington Visitors Bureau (https://www.blueridgeparkway.org/members/lexington-visitors-bureau), the majority of visitors come from nearby states, particularly North Carolina, Maryland, and Pennsylvania, showcasing a regional appeal. The main reasons for visiting include historical tours, hiking along the Blue Ridge Parkway, and participating in local festivals. These insights are vital for short-term rental (STR) operators, as understanding visitor demographics and travel patterns can help tailor offerings to meet the needs of this diverse group. For more information on attractions and visitor insights, refer to the visitor’s guide (https://lexingtonvirginia.com/visitors-guide) and explore top activities in Lexington (https://www.virginia.org/blog/post/things-to-do-lexington).

Top Attractions

Lexington, Virginia, is a charming city that beautifully blends history, culture, and outdoor adventure, making it a must-visit destination for travelers. Nestled in the scenic Shenandoah Valley, Lexington is home to iconic attractions such as the Virginia Military Institute and the historic Stonewall Jackson House. Visitors can expect a variety of experiences, from exploring the rich heritage of the Civil War to enjoying the natural beauty that surrounds this picturesque town. Whether you are a history buff, an outdoor enthusiast, or a family looking for fun activities, Lexington offers a diverse range of attractions that cater to all interests.

One of the top attractions in Lexington is the Virginia Military Institute (VMI), the oldest state military college in the United States. Visitors can explore the campus and its impressive museum, which showcases military artifacts and the history of VMI. For more information, visit the official site at https://www.vmi.edu. Another significant site is the Stonewall Jackson House, the former home of the famous Confederate general. This well-preserved historic house offers guided tours that delve into Jackson’s life and the Civil War era. Learn more at https://lexingtonvirginia.com/visitors-guide. Outdoor enthusiasts will appreciate the natural beauty of the nearby Natural Bridge State Park, where visitors can marvel at the stunning limestone arch and enjoy hiking trails that wind through lush forests. The park is a perfect spot for picnics and photography. For more details, check out https://www.virginia.org/blog/post/things-to-do-lexington. Lastly, the Lexington Carriage Company offers delightful horse-drawn carriage rides through the historic district, providing a unique perspective on the city’s charming architecture and rich history. With so much to see and do, Lexington is a treasure trove of attractions waiting to be explored.

Lexington, Virginia, is a charming city that beautifully blends history, culture, and outdoor adventure, making it a must-visit destination for travelers. Nestled in the scenic Shenandoah Valley, Lexington is home to iconic attractions such as the Virginia Military Institute and the historic Stonewall Jackson House. Visitors can expect a variety of experiences, from exploring the rich heritage of the Civil War to enjoying the natural beauty that surrounds this picturesque town. Whether you are a history buff, an outdoor enthusiast, or a family looking for fun activities, Lexington offers a diverse range of attractions that cater to all interests.

One of the top attractions in Lexington is the Virginia Military Institute (VMI), the oldest state military college in the United States. Visitors can explore the campus and its impressive museum, which showcases military artifacts and the history of VMI. For more information, visit the official site at https://www.vmi.edu. Another significant site is the Stonewall Jackson House, the former home of the famous Confederate general. This well-preserved historic house offers guided tours that delve into Jackson’s life and the Civil War era. Learn more at https://lexingtonvirginia.com/visitors-guide. Outdoor enthusiasts will appreciate the natural beauty of the nearby Natural Bridge State Park, where visitors can marvel at the stunning limestone arch and enjoy hiking trails that wind through lush forests. The park is a perfect spot for picnics and photography. For more details, check out https://www.virginia.org/blog/post/things-to-do-lexington. Lastly, the Lexington Carriage Company offers delightful horse-drawn carriage rides through the historic district, providing a unique perspective on the city’s charming architecture and rich history. With so much to see and do, Lexington is a treasure trove of attractions waiting to be explored.

Regulations

Lexington, Virginia, implemented comprehensive short-term rental regulations that took effect in July 2023, requiring hosts to obtain multiple permits and licenses. Property owners must secure a Zoning Compliance Permit, Business License, and Special Fees License to operate legally. The annual licensing fee starts at $200, with all licenses requiring renewal by January 31 each year. Additionally, hosts must collect a 1% local rental tax from guests and remit it to the city. These regulations ensure properties meet safety standards and comply with zoning requirements while maintaining neighborhood character. Understanding and following these requirements is essential for legal operation and avoiding penalties.

Key requirements include obtaining three separate permits: a Zoning Compliance Permit verifying the property meets zoning standards, a Business License authorizing commercial rental activity, and a Special Fees License. The combined initial cost starts at $200 annually, with renewal required by January 31. Property owners must collect the 1% city rental tax from guests at the time of rental and remit it to the Commissioner of Revenue. Virginia state requirements include collecting applicable transient occupancy tax and sales tax, with rates varying by locality. Safety standards mandate functioning smoke detectors, carbon monoxide alarms, fire extinguishers, and compliance with building codes. Properties must meet all health and safety requirements established by the city. Violations can result in fines, license revocation, or legal action. For complete regulations and licensing information, visit the City of Lexington rental tax page and review the Lexington city charter. Property owners should contact the city’s zoning and licensing departments before beginning operations to ensure full compliance with all current requirements.

Lexington, Virginia, implemented comprehensive short-term rental regulations that took effect in July 2023, requiring hosts to obtain multiple permits and licenses. Property owners must secure a Zoning Compliance Permit, Business License, and Special Fees License to operate legally. The annual licensing fee starts at $200, with all licenses requiring renewal by January 31 each year. Additionally, hosts must collect a 1% local rental tax from guests and remit it to the city. These regulations ensure properties meet safety standards and comply with zoning requirements while maintaining neighborhood character. Understanding and following these requirements is essential for legal operation and avoiding penalties.

Key requirements include obtaining three separate permits: a Zoning Compliance Permit verifying the property meets zoning standards, a Business License authorizing commercial rental activity, and a Special Fees License. The combined initial cost starts at $200 annually, with renewal required by January 31. Property owners must collect the 1% city rental tax from guests at the time of rental and remit it to the Commissioner of Revenue. Virginia state requirements include collecting applicable transient occupancy tax and sales tax, with rates varying by locality. Safety standards mandate functioning smoke detectors, carbon monoxide alarms, fire extinguishers, and compliance with building codes. Properties must meet all health and safety requirements established by the city. Violations can result in fines, license revocation, or legal action. For complete regulations and licensing information, visit the City of Lexington rental tax page and review the Lexington city charter. Property owners should contact the city’s zoning and licensing departments before beginning operations to ensure full compliance with all current requirements.

Frequently Asked Questions

What are the short-term rental regulations in Lexington, Virginia?
Lexington, Virginia, implemented comprehensive short-term rental regulations that took effect in July 2023, requiring hosts to obtain multiple permits and licenses. Property owners must secure a Zoning Compliance Permit, Business License, and Special Fees License to operate legally. The annual licensing fee starts at $200, with all licenses requiring renewal by January 31 each year. Additionally, hosts must collect a 1% local rental tax from guests and remit it to the city. These regulations ensure properties meet safety standards and comply with zoning requirements while maintaining neighborhood character. Understanding and following these requirements is essential for legal operation and avoiding penalties.Key requirements include obtaining three separate permits: a Zoning Compliance Permit verifying the property meets zoning standards, a Business License authorizing commercial rental activity, and a Special Fees License. The combined initial cost starts at $200 annually, with renewal required by January 31. Property owners must collect the 1% city rental tax from guests at the time of rental and remit it to the Commissioner of Revenue. Virginia state requirements include collecting applicable transient occupancy tax and sales tax, with rates varying by locality. Safety standards mandate functioning smoke detectors, carbon monoxide alarms, fire extinguishers, and compliance with building codes. Properties must meet all health and safety requirements established by the city. Violations can result in fines, license revocation, or legal action. For complete regulations and licensing information, visit the City of Lexington rental tax page and review the Lexington city charter. Property owners should contact the city's zoning and licensing departments before beginning operations to ensure full compliance with all current requirements.
Do I need a permit to operate a short-term rental in Lexington, Virginia?
Short-term rental regulations vary by location. In Lexington, Virginia, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Lexington, Virginia?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Lexington, Virginia, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Lexington

Lexington attracts visitors with its beaches and waterfront activities and cultural attractions and historic sites. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Lexington, Virginia Market Performance Trends

LTM Avg. Daily Rate$269.00
LTM Occupancy Rate43.3%
LTM Avg. Revenue$3,033
Monthly Short-Term Rental Market Performance Data for Lexington
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$258.5641.9%$3,045
Aug 24$251.8244.8%$3,144
Sep 24$263.0041.2%$2,714
Oct 24$282.2951.6%$4,033
Nov 24$273.1743.3%$3,302
Dec 24$272.0029%$2,150
Jan 25$243.3323.1%$1,541
Feb 25$250.8026.9%$1,782
Mar 25$265.6333.9%$2,383
Apr 25$279.2540%$2,857
May 25$287.4458.1%$4,693
Jun 25$258.4943.3%$2,729

Short-Term Rental Market Performance Analysis for Lexington

The short-term rental market in Lexington demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: emerging growth market with increasing demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Lexington, Virginia Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Lexington
QuarterTypical Home Value (USD)
Q2 17$227,619
Q3 17$221,439
Q4 17$229,527
Q1 18$232,986
Q2 18$234,112
Q3 18$234,474
Q4 18$234,954
Q1 19$236,515
Q2 19$238,137
Q3 19$238,120
Q4 19$240,910
Q1 20$243,779
Q2 20$247,057
Q3 20$254,235
Q4 20$266,238
Q1 21$278,750
Q2 21$290,421
Q3 21$291,069
Q4 21$292,853
Q1 22$305,599
Q2 22$317,155
Q3 22$319,365
Q4 22$315,544
Q1 23$306,984
Q2 23$312,430
Q3 23$318,906
Q4 23$324,996
Q1 24$326,723
Q2 24$331,143
Q3 24$336,055
Q4 24$340,423
Q1 25$342,512
Q2 25$344,352
Q3 25$350,251
Q4 25$353,051

Market Overview

  • Typical Home Value:$353,087
  • Median List Price:$429,750

Current Inventory

  • Homes For Sale:48
  • New Listings:6

Detailed Market Analysis

The average home value in Lexington, VA is $353,088, up 3.4% over the past year. Learn more about the Lexington housing market and real estate trends.

Real Estate Market Analysis for Lexington, Virginia

The residential real estate market in Lexington, Virginia presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: market stability, reasonable property taxes, and strong rental demand These factors contribute to the overall market performance and future growth potential.

Real estate investments in Lexington, Virginia benefit from diverse property options and stable neighborhood development. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Lexington, Virginia Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Lexington
QuarterNumber of Listings
Q3 1683
Q4 1699
Q1 1790
Q2 17139
Q3 17145
Q4 17159
Q1 18141
Q2 18161
Q3 18154
Q4 18151
Q1 19142
Q2 19155
Q3 19167
Q4 19178
Q1 20177
Q2 20175
Q3 20158
Q4 20155
Q1 21149
Q2 21147
Q3 21142
Q4 21143
Q1 22135
Q2 22151
Q3 22163
Q4 22175
Q1 23167
Q2 23179
Q3 23180
Q4 23182
Q1 24170
Q2 24182
Q3 24169
Q4 24179
Q1 25164
Q2 25173

Booking Activity

  • 1-3 Months:70.8% Booked
  • 4-6 Months:73.5% Booked
  • 7-9 Months:38% Booked
  • 10-12 Months:2.7% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Lexington

Lexington vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals seasonal policy variations maximizing revenue. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Lexington, Virginia Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Lexington
Bedroom ConfigurationNumber of Properties
Studio6
1 Bed36
2 Beds32
3 Beds26
4 Beds14
5+ Beds17

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Lexington

    The vacation rental market in Lexington features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include diverse property sizes from studios to large homes. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Virginia

    • Abingdon
    • Afton
    • Aldie
    • Alexandria
    • Amissville
    • Arlington
    • Austinville
    • Basye
    • Bedford
    • Bentonville
    • Big Stone Gap
    • Blacksburg
    • Bluemont
    • Boydton
    • Bracey
    • Bristol
    • Buena Vista
    • Bumpass

    Related Short-Term Rental Markets

    Explore 125 vacation rental markets within Virginia. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Lexington

    Active STRs
    173
    Avg Daily Rate
    $258
    Occupancy Rate
    43%
    Population
    7,802
    Annual Visitors
    600,000

    Markets in Virginia (50)

    • Abingdon
    • Afton
    • Aldie
    • Alexandria
    • Amissville
    • Arlington
    • Austinville
    • Basye
    • Bedford
    • Bentonville
    • Big Stone Gap
    • Blacksburg
    • Bluemont
    • Boydton
    • Bracey
    • Bristol
    • Buena Vista
    • Bumpass
    • Cape Charles
    • Chantilly
    • Charles City
    • Charlottesville
    • Chesapeake
    • Chesterfield
    • Chincoteague Island
    • Christiansburg
    • Clarksville
    • Colonial Beach
    • Concord
    • Cross Junction
    • Crozet
    • Culpeper
    • Damascus
    • Deltaville
    • Disputanta
    • Edinburg
    • Elkton
    • Faber
    • Fairfax
    • Fancy Gap
    • Floyd
    • Forest
    • Fort Valley
    • Fredericksburg
    • Free Union
    • Fries
    • Front Royal
    • Gainesville
    • Gasburg
    • Glade Spring

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