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Gatlinburg, Tennessee, attracts approximately 12 million visitors annually, making it a vibrant hub for tourism in the southeastern United States. The primary demographic of these visitors includes families, couples, and outdoor enthusiasts, with a significant portion aged between 25 and 54. Many travelers come to Gatlinburg for its proximity to the Great Smoky Mountains National Park, which offers breathtaking scenery and outdoor activities. The economic impact of tourism in Gatlinburg is substantial, contributing over $1 billion to the local economy, supporting jobs, and enhancing community development. This influx of visitors underscores the importance of Gatlinburg as a key destination for both leisure and adventure seekers.

In terms of visitor statistics, the average length of stay in Gatlinburg is around three to four days, with peak seasons occurring during the summer months and the fall foliage period. Families often visit during school breaks, while couples tend to prefer weekends throughout the year. According to the tourism report from the Tennessee Comptroller’s Office, the majority of visitors are from neighboring states, particularly Florida, North Carolina, and Georgia, highlighting Gatlinburg’s appeal as a regional getaway. The main reasons for visiting include outdoor recreation, family attractions, and cultural experiences, such as local arts and crafts. STR-relevant insights indicate that occupancy rates in Gatlinburg can reach as high as 80% during peak seasons, making it essential for lodging operators to prepare for increased demand. For more detailed statistics, refer to the tourism report (https://comptroller.tn.gov/content/dam/cot/la/advanced-search/2023/tourism/11954-2023-qg-gatlinburgtourism-rpt-cpa284-6-24-24.pdf) and additional information available on the official tourism site (https://www.tnvacation.com/local/gatlinburg-visit-gatlinburg).