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Wilsonville, Oregon, attracts approximately 1.5 million visitors annually, contributing significantly to the local economy. The key demographic highlights reveal that most visitors are families and couples aged 25 to 54, with a balanced gender distribution. The primary purposes for visiting include leisure, business, and outdoor activities, with many drawn to the area’s parks and recreational facilities. The economic impact of tourism in Wilsonville is notable, as it supports local businesses and creates jobs, underscoring the importance of tourism in the region.

In terms of comprehensive visitor analysis, the annual visitor numbers reflect a steady growth trend, with a notable increase in weekend travelers. The primary demographics indicate that around 60% of visitors are from within Oregon, while the remaining 40% come from neighboring states and beyond. Main reasons for visiting include exploring the scenic Tualatin River, attending local events, and enjoying the vibrant dining scene. The average length of stay is approximately two to three nights, with peak seasons occurring in the summer months when outdoor activities are at their height. According to the tourism bureau (https://www.wilsonvilleoregon.gov/administration/page/tourism-promotion-and-destination-marketing-services), the city’s strategic location near Portland further enhances its appeal, making it a convenient stop for travelers. Additionally, the visitor statistics report (https://tualatinvalley.org/cities-towns/wilsonville/) highlights that many visitors engage in eco-tourism and family-friendly activities, which are essential for STR operators to consider when planning marketing strategies. Overall, Wilsonville’s tourism landscape is characterized by a diverse visitor base that contributes to the region’s economic vitality and cultural richness.