StaySTRa.com

Florence, Oregon, attracts approximately 1.5 million visitors annually, drawn by its stunning coastal scenery and vibrant local culture. The typical visitor demographic skews towards families and couples, primarily aged 25-54, with a notable percentage of retirees seeking leisure activities. The main reasons for visiting include outdoor recreation, such as hiking and beach activities, as well as cultural experiences like local festivals and art galleries. The economic impact of tourism in Florence is significant, contributing millions to the local economy and supporting numerous jobs in hospitality and service sectors. According to the tourism bureau, annual visitors reached a peak during the summer months, highlighting the importance of seasonal tourism for local businesses.

In-depth visitor analysis reveals that the average length of stay in Florence is around three to four nights, with peak seasons occurring from June to August. During this time, visitors engage in various activities, including exploring the Oregon Dunes National Recreation Area and enjoying the local cuisine. The primary demographics of visitors consist of 60% domestic tourists, with a growing interest from international travelers, particularly from Canada and Europe. The tourism week report indicates that visitors are increasingly attracted to eco-tourism and adventure sports, which has led to a rise in bookings for guided tours and outdoor excursions. STR data suggests that hotel occupancy rates peak at 85% during the summer months, underscoring the importance of effective marketing strategies to capitalize on this influx. For more information on Florence tourism statistics and visitor demographics, visit the official tourism sites at Visit Oregon (https://www.visitoregon.com/cities/florence-oregon/) and Travel Oregon (https://traveloregon.com/places-to-go/cities/florence/).