West Monroe, Louisiana Short-Term Rental Market
West Monroe, LA short-term rentals averaged $188/night at 59.2% occupancy in June 2026, with no STR-specific ordinance yet on the books.
Quick Answer: West Monroe, Louisiana is an active short-term rental market. average occupancy in the Louisiana Area market area is 59%. average monthly revenue in the Louisiana Area market area is $3,019. average daily rate in the Louisiana Area market area is $188. the top operator in the Louisiana Area market area is Evolve with 115 listings. market score is 90/100 (grade A).
Market data reflects the Louisiana Area regional market, which includes West Monroe. Regulations, taxes, and permit details below are specific to West Monroe.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
West Monroe is a North Louisiana city of 12,729 residents on the Ouachita River, part of the Monroe-West Monroe tourism hub. Local tourism generated a $30.11 million economic impact in 2024, with 191 events hosted, and the city’s identity is closely tied to Duck Dynasty and Duck Commander, sports tourism at four major event complexes, and the Antique Alley shopping district. The mayor has cited roughly 700,000 annual visitors, though that figure is a public statement rather than an audited count. In June 2026, the latest month with data, short-term rentals in this market averaged $188.01 per night at 59.2% occupancy, generating $3,019 in average monthly revenue per listing. Revenue rose 4.6% year over year and occupancy climbed 3.7 percentage points, while ADR held essentially flat. By property type, apartments averaged $1,936/month, entire homes $3,160/month, and houses $3,256/month. In the broader Northshore/Ouachita submarket this data draws from, entire-place listings account for roughly 91% of inventory.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 40% | $129 | $1,572 |
| Feb | 51% | $139 | $1,739 |
| Mar | 54% | $155 | $2,303 |
| Apr | 51% | $162 | $2,247 |
| May | 52% | $173 | $2,416 |
| Jun | 55% | $190 | $2,786 |
| Jul | 53% | $184 | $2,736 |
| Aug | 45% | $168 | $2,169 |
| Sep | 48% | $157 | $2,016 |
| Oct | 51% | $159 | $2,202 |
| Nov | 48% | $157 | $2,052 |
| Dec | 45% | $149 | $1,977 |
Top Short-Term Rental Operators in Louisiana Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Louisiana Area market as a whole, which includes West Monroe, so these counts are not West Monroe-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 115 | 2,920 | ★ 4.69 |
| 2 | Coastal Realty | 53 | 369 | ★ 4.40 |
| 3 | Island Realty Real Estate and Rentals | 52 | 963 | ★ 4.79 |
| 4 | David | 44 | 2,887 | ★ 4.80 |
| 5 | Kay Property Management | 40 | 1,935 | ★ 4.65 |
What Kind of STR Should I Buy in West Monroe?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,793 |
| 2 bed | 1,645 |
| 3 bed | 2,012 |
| 4 bed | 705 |
| 5 bed | 205 |
ADR by Property Tier
| Entire Home | $196 |
| Luxury | $380 |
| Professionally Managed | $288 |
Revenue by Dwelling Type
| Apartment | $1,936 |
| Entire Place | $3,160 |
| House | $3,256 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 54.6% |
| vrbo | 7.7% |
| both | 37.7% |
Investment Analysis
West Monroe’s market-wide ADR of $188.01 trails the professionally-managed tier average ($288.02) and the luxury tier average ($379.56) by a wide margin, suggesting real room for well-run, premium-positioned properties to outperform the market baseline. Revenue per listing grew 4.6% year over year, led mostly by occupancy gains (+3.7 points) rather than rate increases. No typical home value is currently published for this market in the housing dataset, so a gross rental yield cannot be calculated here; investors should pull comparable local sale prices directly. Regulation is currently a tailwind for investors: West Monroe has no dedicated short-term-rental ordinance, no owner-occupancy or primary-residence requirement, and enforcement is rated minimal. That said, the city’s own Master Plan explicitly lists creating an STR ordinance as a pending action item, so investors should treat the current light-touch environment as a window that could close rather than a permanent condition.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests book West Monroe-area listings an average of 42.6 days ahead and stay 4.7 nights per trip, a longer-than-average stay length for this batch of markets. That pattern is consistent with sports-tournament travelers, convention attendees, and Duck Commander/pop-culture tourists staying multiple nights rather than a purely weekend-getaway crowd, while the moderate lead time gives operators several weeks of runway to adjust pricing.
Short-Term Rental Regulations
West Monroe currently has no dedicated short-term-rental ordinance. STRs are legal to operate, and the city has not adopted STR-specific permits, caps, owner-occupancy rules, or night limits; the area_profile data confirms permit_required is false. The West Monroe Master Plan explicitly lists ‘establish ordinance to regulate short-term rentals (ex. Airbnb)’ as a future to-do item, confirming this is a regulatory gap rather than a settled permissive policy. Operators must still register for Louisiana’s 5% state accommodations sales tax and applicable Ouachita Parish local sales tax, plus a 2% Ouachita Parish/Monroe-West Monroe Convention & Visitors Bureau occupancy tax on lodging; Airbnb automatically collects and remits the 2% parish tax and the 5% state amount. Enforcement of rental-specific rules is rated minimal, though general nuisance, safety, and tax-compliance rules still apply. Investors should verify current status with West Monroe City Hall and Ouachita Parish before operating, as the city has signaled intent to regulate STRs in the future.
Market Comparison
West Monroe’s 59.2% occupancy in June 2026 runs above the roughly 55% U.S. median often cited for short-term rentals, while its $188.01 ADR sits below the roughly $220 national median, positioning it as an above-average-occupancy, moderately priced market. Evolve leads regional professional management with 115 listings, 2,920 reviews, and a 4.69 average rating, ahead of Coastal Realty (53 listings, 4.40 rating), Island Realty Real Estate and Rentals (52 listings, 4.79 rating), David (44 listings, 4.80 rating), and Kay Property Management (40 listings, 4.65 rating). The relatively even spread across the top five operators points to a competitive, fragmented management landscape rather than one dominant player.
Frequently Asked Questions About West Monroe, Louisiana
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