Baton Rouge, Louisiana Short-Term Rental Market
Baton Rouge STRs averaged $140/night at 50.7% occupancy in April 2026 across 1,549 active listings.
Quick Answer: Baton Rouge, Louisiana is an active short-term rental market. average occupancy is 55%. average monthly revenue is $2,101. average daily rate is $133. the top operator in Baton Rouge is Evolve with 42 listings. market score is 66/100 (grade C).
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Baton Rouge supports an active short-term rental market with approximately 1,549 listings as of the latest snapshot. In April 2026, the market posted a $140 average daily rate and 50.7% occupancy, generating $70.96 in revenue per available room. The 2025 annual average occupancy was 54.4% with an ADR of $154, producing average monthly revenue of $2,391 per listing.
Year-over-year comparisons through April 2026 reflect a notable pullback: occupancy fell 12.4%, ADR declined 6.7%, and average monthly revenue dropped 20.7% compared to April 2025. This follows several years of strong post-pandemic performance, with 2021 being the peak year at 65.9% occupancy and $2,281 average monthly revenue.
The listing mix skews heavily toward entire-place rentals, which account for 1,427 of 1,549 tracked listings (92.1%). Private rooms make up 119 listings (7.7%), with only 3 shared rooms. By bedroom count, 1-bedroom units lead at 526 listings, followed by 3-bedroom (418) and 2-bedroom (404) units. Four-bedroom listings number 156 and 5-bedroom units account for 42. Airbnb is the dominant channel with 919 listings, 578 properties are cross-listed on both Airbnb and VRBO, and 52 listings appear on VRBO only. The market’s overall score is 66 out of 100, with particularly strong marks for investability (82.6) and rental demand (78.3).
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 60% |
| Mar | 60% |
| Apr | 58% |
| May | 57% |
| Jun | 59% |
| Jul | 63% |
| Aug | 58% |
| Sep | 57% |
| Oct | 52% |
| Nov | 50% |
| Dec | 48% |
Month-by-month nightly rates and revenue figures for Baton Rouge are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Baton Rouge
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 42 | 1,362 | ★ 4.56 |
| 2 | Mausan Real Estate | 25 | 1,300 | ★ 4.85 |
| 3 | Paragon Capital Holdings | 17 | 1,020 | ★ 4.56 |
| 4 | Vesta Management | 14 | 430 | ★ 4.76 |
| 5 | Mistr Property Management | 13 | 905 | ★ 4.86 |
What Kind of STR Should I Buy in Baton Rouge?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Baton Rouge are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.3% |
| vrbo | 3.4% |
| both | 37.3% |
Home Value Trends (Baton Rouge)
Typical home values, median sale prices, and the 10-year price trend for Baton Rouge are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Baton Rouge — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Baton Rouge regulates STRs under an ordinance that took effect August 2023. All operators of non-owner-occupied STRs must obtain a Short-Term Rental Permit from the Permits and Inspections Division at a one-time $100 fee. The permit remains valid as long as the property continues STR operations without a gap exceeding one year.
Key requirements for non-owner-occupied whole-home rentals include: $1,000,000 commercial general liability insurance naming the city as additional insured, one off-street parking space per rented bedroom, and a floor plan submission. Occupancy is capped at two guests per bedroom plus two additional guests.
Owner-occupied operators who hold a Homestead Exemption and remain on the property during guest stays are exempt from the full permit but must still register for lodging taxes. STRs are defined as rentals of fewer than 30 consecutive days. There is no annual maximum nights cap.
Tax obligations include the 6% East Baton Rouge Parish hotel/motel occupancy tax, plus Louisiana state sales tax of 4.45% and additional local taxes, bringing the combined effective rate to approximately 15.9%. Airbnb and VRBO collect and remit taxes on behalf of hosts. Enforcement uses a three-strikes rule: three adjudicated violations in a calendar year trigger a one-year operating ban. Private HOA covenants may impose stricter limits regardless of city rules. The regulation market score is 56.7 out of 100, reflecting a moderate regulatory environment.
Market Comparison
Baton Rouge’s April 2026 occupancy of 50.7% sits below the US STR median of approximately 55%, while its $140 ADR is well below the national median of approximately $220. The market’s lower price point reflects Baton Rouge’s status as a regional business and university city rather than a primary leisure destination.
The RevPAR of $70.96 confirms the relative affordability of the market but also points to the upside in rate optimization, particularly during LSU football season and fall events when ADR historically reaches $146-$148.
Among active property managers, Evolve leads with 42 listings and 1,362 reviews averaging 4.56 stars. Mausan Real Estate ranks second with 25 listings and 1,300 reviews at a notably higher 4.85 rating. Paragon Capital Holdings manages 17 listings with a 4.56 rating. Vesta Management (14 listings, 4.76 rating) and Mistr Property Management (13 listings, 4.86 rating) round out the top five. No single manager commands a dominant share; the top 5 operators control roughly 7.2% of all listings, indicating a fragmented, owner-operated market where individual operators can compete effectively.
Frequently Asked Questions About Baton Rouge, Louisiana
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