Baton Rouge, Louisiana Short-Term Rental Market
Baton Rouge STRs averaged $193 ADR, 46.4% occupancy and $2,402 monthly revenue in September 2026.
Quick Answer: Baton Rouge, Louisiana is an active short-term rental market. average occupancy is 46%. average monthly revenue is $2,402. average daily rate is $193. the top operator in Baton Rouge is Evolve with 42 listings. market score is 66/100 (grade C).
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
As of September 2026, the Baton Rouge short-term rental market shows an average daily rate of $193, occupancy of 46.4%, and average monthly revenue of $2,402 per listing. Year over year, occupancy is down 7.6% and ADR is down 8.1%, yet monthly revenue is up 6.4%, so the September comparison is not a simple decline. Investors should read the three figures together rather than leaning on any one of them.
The Baton Rouge area STR market is dominated by whole-home inventory. Of roughly 1,549 tracked listings, 1,427 are entire places, 119 are private rooms, and 3 are shared rooms, which puts entire places at about 92.1% of supply. By bedroom count, the area has 526 one-bedroom listings, 404 two-bedroom, 418 three-bedroom, 156 four-bedroom, and 42 five-bedroom listings. Airbnb-only listings number 919, VRBO-only listings number 52, and 578 listings appear on both platforms.
Demand comes from a large visitor base. Baton Rouge drew 9 million visitors in 2024, up from 8.8 million in 2023, and they spent a combined $1.7 billion in the parish. More than half of 2023 visitors came from outside Louisiana, and top origin markets include New Orleans, Houston, Lafayette, Dallas, and Slidell. LSU athletics, particularly football, creates seasonal demand spikes, and meetings, conventions, and sporting events contributed $49.2 million in economic impact across more than 300 events in 2024.
Longer term, annual average occupancy peaked at 65.9% in 2021 and has settled between 51.1% and 54.4% since 2023. The 2026 year-to-date figures through September show 53.3% occupancy, a $143 average ADR, and $2,122 in average monthly revenue.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 60% |
| Mar | 60% |
| Apr | 58% |
| May | 57% |
| Jun | 59% |
| Jul | 63% |
| Aug | 58% |
| Sep | 56% |
| Oct | 52% |
| Nov | 50% |
| Dec | 48% |
Month-by-month nightly rates and revenue figures for Baton Rouge are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Baton Rouge
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 42 | 1,362 | ★ 4.56 |
| 2 | Mausan Real Estate | 25 | 1,300 | ★ 4.85 |
| 3 | Paragon Capital Holdings | 17 | 1,020 | ★ 4.56 |
| 4 | Vesta Management | 14 | 430 | ★ 4.76 |
| 5 | Mistr Property Management | 13 | 905 | ★ 4.86 |
What Kind of STR Should I Buy in Baton Rouge?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Baton Rouge are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.3% |
| vrbo | 3.4% |
| both | 37.3% |
Home Value Trends (Baton Rouge)
Typical home values, median sale prices, and the 10-year price trend for Baton Rouge are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Baton Rouge — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Baton Rouge permits short-term rentals, and there is no citywide ban. The current rules took effect in August 2023. Before that date there was no formal citywide STR permit system, and operators active earlier had to come into compliance by August 1, 2023. A short-term rental is defined as a rental of fewer than 30 consecutive days.
Non-owner-occupied operators need a Short-Term Rental Permit from the Permits and Inspections Division. The permit costs $100 one time and remains valid unless the property stops operating as an STR for one year. Applicants must show proof of $1,000,000 in commercial general liability insurance naming the city as additional insured, a parking plan with one off-street space per rented bedroom, and a floor plan. Occupancy is capped at two guests per bedroom plus two additional guests.
Owner-occupied operators who hold a Homestead Exemption and stay on the property during guest stays may rent all bedrooms except one. They are exempt from the full permit but must still register for lodging taxes. Neither owner occupancy nor primary residence is required for the non-owner-occupied permit route, and there is no annual maximum nights cap. STRs are generally allowed in residential zones citywide.
The East Baton Rouge Parish hotel/motel occupancy tax is 6%. With the 4.45% state sales tax and additional local taxes, the combined effective rate is approximately 15.9%. Platforms such as Airbnb collect and remit taxes for hosts. Enforcement is rated moderate, and three adjudicated violations in a calendar year trigger a one-year operating ban. Private HOA or subdivision covenants can prohibit STRs regardless of city rules, so check them before buying.
Market Comparison
Baton Rouge posted 46.4% occupancy and a $193 ADR as of September 2026. Baton Rouge also posted a weaker September than its own seasonal average of 55.8% occupancy.
The local hotel market gives useful context. Hotels in Baton Rouge report a $109.40 average daily rate with 56% average occupancy, and 64.6% on weekends. The $193 STR ADR is well above that hotel rate, though STRs typically offer more space and sleep more guests, and their occupancy is lower than the hotel figure.
The Baton Rouge area STR market has several established professional operators. Evolve leads with 42 listings, followed by Mausan Real Estate with 25, Paragon Capital Holdings with 17, Vesta Management with 14, and Mistr Property Management with 13. Their average review ratings run from 4.56 to 4.86, which shows that guests reward consistent service in this market.
Overall, Baton Rouge scores 66.0 out of 100 on StaySTRA’s market score. Its strongest components are seasonality at 86.6 and investability at 82.6, with rental demand at 78.3, regulation at 56.7, and revenue growth at 43.5. The market suits investors who value steady, event-supported demand and an affordable entry cost more than peak-season rate premiums.
Frequently Asked Questions About Baton Rouge, Louisiana
What is the average Airbnb occupancy in Baton Rouge?
How much do short-term rentals earn in Baton Rouge?
Do I need a permit to run an Airbnb in Baton Rouge?
What taxes apply to short-term rentals in Baton Rouge?
What is the gross rental yield for Baton Rouge STRs?
When is the best time to host in Baton Rouge?
How far ahead do guests book in Baton Rouge?
Analyze Baton Rouge Rentals
Use our free calculator to estimate Airbnb revenue for any property in Baton Rouge.
Free Baton Rouge STR Calculator →
