New London, Connecticut Short-Term Rental Market
New London, CT STRs averaged $235/night at 48.4% occupancy in April 2026 across 4,000+ active listings.
Quick Answer: New London, Connecticut is an active short-term rental market. average occupancy in the Connecticut Area market area is 65%. average monthly revenue in the Connecticut Area market area is $6,475. average daily rate in the Connecticut Area market area is $362. the top operator in the Connecticut Area market area is Evolve with 82 listings. market score is 57/100 (grade C).
Market data reflects the Connecticut Area regional market, which includes New London. Regulations, taxes, and permit details below are specific to New London.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
New London, Connecticut sits on the Thames River at Long Island Sound, drawing summer beach visitors, Coast Guard Academy guests, ferry passengers, and cultural travelers to Ocean Beach Park, Fort Trumbull, and a State Cultural District waterfront. As of April 2026, the market recorded an average daily rate of $235 and occupancy of 48.4%, generating average monthly revenue of $2,853 per listing. RevPAR stood at $113.61.
Year-over-year shifts were mixed: occupancy fell 1.8% while ADR gained 3.6% and revenue grew 1.0%, suggesting operators are maintaining higher nightly rates with modestly fewer booked nights.
Active inventory totals approximately 4,057 listings. Entire-place properties represent 3,548 of those, or 87.5% of the market. Private-room listings add 509 more. On the platform side, 2,001 listings appear on Airbnb, 368 on VRBO, and 1,688 on both simultaneously.
The bedroom mix is distributed across sizes: 1-bedroom listings lead at 1,349, followed by 3-bedroom (963), 2-bedroom (878), 4-bedroom (533), and 5-bedroom-plus (328). The market’s overall score of 57.06 reflects moderate investability (79.40) and revenue growth (76.91), offset by lower rental demand (58.91) and seasonality (56.88) scores that indicate meaningful seasonal concentration in summer months.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 34% |
| Feb | 46% |
| Mar | 44% |
| Apr | 53% |
| May | 55% |
| Jun | 59% |
| Jul | 67% |
| Aug | 66% |
| Sep | 50% |
| Oct | 50% |
| Nov | 42% |
| Dec | 43% |
Month-by-month nightly rates and revenue figures for New London are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Connecticut Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Connecticut Area market as a whole, which includes New London, so these counts are not New London-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 82 | 3,934 | ★ 4.66 |
| 2 | iUgo | 43 | 3,076 | ★ 4.85 |
| 3 | Laveer Properties | 25 | 5,174 | ★ 4.93 |
| 4 | PMI East Lyme | 21 | 513 | ★ 4.84 |
| 5 | Seasons Hospitality | 15 | 403 | ★ 4.84 |
What Kind of STR Should I Buy in New London?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for New London are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 49.3% |
| vrbo | 9.1% |
| both | 41.6% |
Home Value Trends (New London)
Typical home values, median sale prices, and the 10-year price trend for New London are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for New London — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
New London does not have a short-term-rental-specific permit, license, or municipal ordinance as of May 2026. No permit is required to operate an STR within the city. Operators are subject only to Connecticut’s statewide framework.
The state imposes a 15% Room Occupancy Tax on stays of 30 consecutive days or less, applied to the full rental price including cleaning fees. Airbnb and similar platforms typically collect and remit this tax on behalf of hosts. Operators renting directly or through platforms that do not collect must register with the Connecticut Department of Revenue Services.
Connecticut defines a short-term rental as a furnished residence rented for 30 consecutive days or less. No maximum-nights-per-year restriction, owner-occupancy requirement, or primary-residence rule exists at the city level. Existing residential zoning could theoretically be invoked against transient lodging, but enforcement in New London has been minimal and the city has been hands-off toward Airbnb and VRBO operators.
Connecticut Public Act 24-143, effective October 1, 2024, granted municipalities explicit authority to adopt STR licensing ordinances. New London has not yet acted on that authority. The City Council has discussed drafting a licensing scheme in response to neighborhood concerns about noise, parking, and party rentals, but no ordinance has been enacted. A separate statewide registration bill (HB 7238, introduced March 2025) proposed a mandatory state registry with a $100 annual fee; its enactment status as of May 2026 remains uncertain. Operators should monitor City Council agendas for any new licensing developments.
Market Comparison
New London’s April 2026 occupancy of 48.4% is below the U.S. STR median of approximately 55%, reflecting April as a shoulder month before the Northeast coastal peak. The 2025 annual average of 50.0% is also slightly below the national benchmark. ADR of $235 slightly exceeds the national STR median of approximately $220, reflecting Connecticut’s elevated cost of living and proximity to major Northeast metros.
The 10.8% gross yield is relatively strong for a Connecticut market, driven by lower acquisition costs compared to the state’s Fairfield County or shoreline resort markets. The revenue growth score of 76.91 positions New London in the upper-middle tier for coastal Northeast markets.
The operator landscape is modestly concentrated with smaller managers dominating. Evolve leads with 82 listings and 3,934 reviews at a 4.66 average rating. iUgo operates 43 listings with 3,076 reviews at a 4.85 rating. Laveer Properties manages 25 listings with 5,174 reviews at a 4.93 rating. These three operators together account for 150 listings, representing approximately 3.7% of total active inventory, indicating a predominantly independent-host market with limited professional management penetration.
Frequently Asked Questions About New London, Connecticut
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