Groton, Connecticut Short-Term Rental Market
The Groton, CT area STR market averaged $323/night at 59.2% occupancy in June 2026.
Quick Answer: Groton, Connecticut is an active short-term rental market. average occupancy in the Connecticut Area market area is 59%. average monthly revenue in the Connecticut Area market area is $4,838. average daily rate in the Connecticut Area market area is $323. the top operator in the Connecticut Area market area is Evolve with 83 listings. market score is 57/100 (grade C).
Market data reflects the Connecticut Area regional market, which includes Groton. Regulations, taxes, and permit details below are specific to Groton.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Groton, Connecticut area STR market posted a $323 average daily rate and 59.2% occupancy in June 2026. Occupancy is up 3.6% year over year and revenue is up 6.2% year over year to $4,838 per month, even as ADR is down 2.1% year over year. Multiplying June’s ADR by occupancy gives an implied RevPAR near $191 per night.
Bedroom mix, channel mix, market-score data, and top-operator data are all tracked at a shared regional level rather than uniquely for Groton, so this profile omits them.
Multi-year data shows occupancy peaked at 59.87% in 2021 before easing to 50.05% by 2025, while ADR climbed from $177 in 2019 to $262 in 2025, meaning revenue per listing has kept rising, to $3,632 by 2025, even as occupancy has cooled from its pandemic-era high.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 34% | $183 | $1,914 |
| Feb | 46% | $186 | $2,049 |
| Mar | 44% | $183 | $2,184 |
| Apr | 53% | $198 | $2,528 |
| May | 55% | $236 | $2,976 |
| Jun | 59% | $273 | $3,945 |
| Jul | 67% | $283 | $4,849 |
| Aug | 66% | $288 | $4,975 |
| Sep | 50% | $244 | $3,281 |
| Oct | 50% | $225 | $3,113 |
| Nov | 42% | $210 | $2,465 |
| Dec | 44% | $208 | $2,467 |
Top Short-Term Rental Operators in Connecticut Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Connecticut Area market as a whole, which includes Groton, so these counts are not Groton-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 83 | 3,958 | ★ 4.64 |
| 2 | iUgo | 42 | 3,065 | ★ 4.84 |
| 3 | Laveer Properties | 25 | 5,194 | ★ 4.93 |
| 4 | PMI East Lyme | 21 | 515 | ★ 4.84 |
| 5 | Seasons Hospitality | 15 | 405 | ★ 4.84 |
What Kind of STR Should I Buy in Groton?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,349 |
| 2 bed | 878 |
| 3 bed | 965 |
| 4 bed | 532 |
| 5 bed | 333 |
ADR by Property Tier
| Entire Home | $352 |
| Luxury | $609 |
| Professionally Managed | $362 |
Revenue by Dwelling Type
| Apartment | $3,234 |
| Entire Place | $5,243 |
| House | $5,389 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 49.3% |
| vrbo | 9.2% |
| both | 41.6% |
Investment Analysis
Groton’s typical home value was $450,477 as of June 2026 (Zillow), with a median sale price of $380,167 against a median list price of $517,450, and homes selling at 73.5% of list price after a median of 8 days to pending, a notably wide gap between list and sale price alongside a fast pending timeline.
Pairing the typical home value with the Groton-area’s average monthly STR revenue of $4,838 implies a gross revenue yield near 12.9% annually, before expenses, taxes, or the zoning constraints described below. That is a solid yield for a coastal New England market, helped by strong revenue from house-specific listings ($5,389 per month) and entire-place listings overall ($5,243).
Pricing tiers show a wide spread. The all-listings average daily rate is $323, entire-home listings average $352, professionally managed listings average $362, and luxury-tier listings average $609, roughly 88% above the market-wide ADR. ADR is down 2.1% year over year even as occupancy (up 3.6%) and revenue (up 6.2%) both improved, suggesting the market absorbed a modest rate pullback with more nights booked.
The regulatory caveat matters here: Groton’s zoning rules require the operator to live on-site as their primary residence for STRs in residential zones, which rules out non-owner-occupied investment STRs in most of the town. Downtown mixed-use districts in Mystic, Groton, and Poquonnock Bridge are more permissive. See the regulatory summary below before targeting a residential-zone acquisition.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests in the Groton area book an average of 71 days ahead of arrival, the longest lead time in this original batch, and stay a median of 3.9 nights, consistent with vacation trips to the Mystic Seaport and Mystic Aquarium corridor planned well before arrival.
That long booking window gives hosts more runway to adjust pricing as a trip date approaches than in shorter-lead-time markets, useful given how wide this market’s seasonal swing is: occupancy alone moves nearly 33 percentage points between the July peak and the January trough. Hosts should set summer rates early, since guests are booking more than two months out, and expect the off-season (November through March) to require a different, lower-rate strategy rather than a simple discount off peak pricing. The 3.9-night average stay is typical of a long-weekend-to-week coastal vacation, long enough to justify standard cleaning and turnover costs without the extended multi-week stays seen in some other markets.
Short-Term Rental Regulations
The Town of Groton (population about 38,000, which includes the City of Groton borough and part of Mystic) adopted its first short-term rental zoning regulations on April 9, 2024, effective May 15, 2024. STRs, rentals of 30 days or less, are not allowed by right in residential areas: a new STR needs both site plan approval and a special permit, and the special permit requires a public hearing before the commission.
Critically, in residential zones the operator must live on-site as their primary residence, which effectively rules out non-owner-occupied investment STRs there. STRs are more freely allowed in the downtown mixed-use districts of Mystic, Groton, and Poquonnock Bridge, where that primary-residence requirement does not apply in the same way. Operational requirements include one off-street parking space per bedroom, avoiding nuisance to neighbors, and compliance with lighting, zoning, building, fire, and electrical codes.
STRs already operating before May 15, 2024 are grandfathered and exempt from the new zoning rules. As of the most recent guidance, Groton had not enacted a separate licensing or registration ordinance. The Town Council deferred a police-enforced licensing ordinance pending a Connecticut Supreme Court case on short-term rentals, so enforcement currently runs through the zoning enforcement officer rather than a licensing system. Enforcement is rated moderate.
Statewide, Connecticut levies a 15% room occupancy tax on short-term rentals, collected and remitted by platforms like Airbnb and Vrbo. This profile did not find a published permit fee or renewal cadence for Groton’s zoning-based process, so buyers should confirm current fees directly with the town.
Market Comparison
The Groton area’s 59.2% June 2026 occupancy runs above the roughly 55% median occupancy across StaySTRA-tracked US STR markets, while its $323 average daily rate sits well above the roughly $220 national median ADR. That combination, above-average occupancy and above-average rate, is a relatively strong position, though it comes with the widest seasonal swing and lowest overall market score of its original batch peers.
Top-operator data is tracked at a shared regional level rather than uniquely for Groton, so this profile omits it.
Frequently Asked Questions About Groton, Connecticut
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