Groton, Connecticut Short-Term Rental Market
The Groton, CT area STR market averaged $323/night at 59.2% occupancy in June 2026.
Quick Answer: Groton, Connecticut is an active short-term rental market. average occupancy in the Connecticut Area market area is 65%. average monthly revenue in the Connecticut Area market area is $6,475. average daily rate in the Connecticut Area market area is $362. the top operator in the Connecticut Area market area is Evolve with 83 listings. market score is 57/100 (grade C).
Market data reflects the Connecticut Area regional market, which includes Groton. Regulations, taxes, and permit details below are specific to Groton.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Groton, Connecticut area STR market posted a $323 average daily rate and 59.2% occupancy in June 2026. Occupancy is up 3.6% year over year and revenue is up 6.2% year over year to $4,838 per month, even as ADR is down 2.1% year over year. Multiplying June’s ADR by occupancy gives an implied RevPAR near $191 per night.
Bedroom mix, channel mix, market-score data, and top-operator data are all tracked at a shared regional level rather than uniquely for Groton, so this profile omits them.
Multi-year data shows occupancy peaked at 59.87% in 2021 before easing to 50.05% by 2025, while ADR climbed from $177 in 2019 to $262 in 2025, meaning revenue per listing has kept rising, to $3,632 by 2025, even as occupancy has cooled from its pandemic-era high.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 34% |
| Feb | 46% |
| Mar | 44% |
| Apr | 53% |
| May | 55% |
| Jun | 59% |
| Jul | 67% |
| Aug | 66% |
| Sep | 50% |
| Oct | 50% |
| Nov | 42% |
| Dec | 43% |
Month-by-month nightly rates and revenue figures for Groton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Connecticut Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Connecticut Area market as a whole, which includes Groton, so these counts are not Groton-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 83 | 3,958 | ★ 4.64 |
| 2 | iUgo | 42 | 3,065 | ★ 4.84 |
| 3 | Laveer Properties | 25 | 5,194 | ★ 4.93 |
| 4 | PMI East Lyme | 21 | 515 | ★ 4.84 |
| 5 | Seasons Hospitality | 15 | 405 | ★ 4.84 |
What Kind of STR Should I Buy in Groton?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Groton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 49.3% |
| vrbo | 9.2% |
| both | 41.6% |
Home Value Trends (Groton)
Typical home values, median sale prices, and the 10-year price trend for Groton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Groton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
The Town of Groton (population about 38,000, which includes the City of Groton borough and part of Mystic) adopted its first short-term rental zoning regulations on April 9, 2024, effective May 15, 2024. STRs, rentals of 30 days or less, are not allowed by right in residential areas: a new STR needs both site plan approval and a special permit, and the special permit requires a public hearing before the commission.
Critically, in residential zones the operator must live on-site as their primary residence, which effectively rules out non-owner-occupied investment STRs there. STRs are more freely allowed in the downtown mixed-use districts of Mystic, Groton, and Poquonnock Bridge, where that primary-residence requirement does not apply in the same way. Operational requirements include one off-street parking space per bedroom, avoiding nuisance to neighbors, and compliance with lighting, zoning, building, fire, and electrical codes.
STRs already operating before May 15, 2024 are grandfathered and exempt from the new zoning rules. As of the most recent guidance, Groton had not enacted a separate licensing or registration ordinance. The Town Council deferred a police-enforced licensing ordinance pending a Connecticut Supreme Court case on short-term rentals, so enforcement currently runs through the zoning enforcement officer rather than a licensing system. Enforcement is rated moderate.
Statewide, Connecticut levies a 15% room occupancy tax on short-term rentals, collected and remitted by platforms like Airbnb and Vrbo. This profile did not find a published permit fee or renewal cadence for Groton’s zoning-based process, so buyers should confirm current fees directly with the town.
Market Comparison
The Groton area’s 59.2% June 2026 occupancy runs above the roughly 55% median occupancy across StaySTRA-tracked US STR markets, while its $323 average daily rate sits well above the roughly $220 national median ADR. That combination, above-average occupancy and above-average rate, is a relatively strong position, though it comes with the widest seasonal swing and lowest overall market score of its original batch peers.
Top-operator data is tracked at a shared regional level rather than uniquely for Groton, so this profile omits it.
Frequently Asked Questions About Groton, Connecticut
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What is the average daily rate for a short-term rental in Groton, CT?
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Do you need a permit to run an Airbnb in Groton, CT?
What is the best month for STR revenue in Groton, CT?
How much does a typical home cost in Groton, CT?
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