Westbrook, Connecticut Short-Term Rental Market
The Connecticut shoreline area STR market near Westbrook averaged $323/night at 59% occupancy in June 2026.
Quick Answer: Westbrook, Connecticut is an active short-term rental market. average occupancy in the Connecticut Area market area is 59%. average monthly revenue in the Connecticut Area market area is $4,838. average daily rate in the Connecticut Area market area is $323. the top operator in the Connecticut Area market area is Evolve with 83 listings. market score is 57/100 (grade C).
Market data reflects the Connecticut Area regional market, which includes Westbrook. Regulations, taxes, and permit details below are specific to Westbrook.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Westbrook is a small Long Island Sound shoreline town of roughly 6,856 residents in Connecticut’s Lower Connecticut River Valley (Middlesex County). Tourism is seasonal and beach-driven, peaking Memorial Day through Labor Day, with visitors drawn to the 188-room Water’s Edge Resort & Spa, the Stewart B. McKinney National Wildlife Refuge, the Westbrook outlet center, and West Beach.
StaySTRA tracks Westbrook’s short-term rental performance at a shared Connecticut shoreline regional level covering Westbrook alongside Groton, Niantic, Old Lyme and Stonington, so the figures below describe the Connecticut shoreline area STR market rather than Westbrook alone. Listing-type mix, bedroom mix and top property managers are also tracked at that shared regional level, so this profile omits those breakdowns rather than presenting regional totals as Westbrook-specific.
In June 2026, the Connecticut shoreline area STR market posted an average daily rate of $323 and occupancy of 59.2%, producing average monthly revenue of $4,838 per listing. Year over year, occupancy rose 3.6 percentage points, ADR fell 2.1%, and revenue rose 6.2%, a pattern of more bookings at a somewhat lower average rate.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 34% | $183 | $1,914 |
| Feb | 46% | $186 | $2,049 |
| Mar | 44% | $183 | $2,184 |
| Apr | 53% | $198 | $2,528 |
| May | 55% | $236 | $2,976 |
| Jun | 59% | $273 | $3,945 |
| Jul | 67% | $283 | $4,849 |
| Aug | 66% | $288 | $4,975 |
| Sep | 50% | $244 | $3,281 |
| Oct | 50% | $225 | $3,113 |
| Nov | 42% | $210 | $2,465 |
| Dec | 44% | $208 | $2,467 |
Top Short-Term Rental Operators in Connecticut Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Connecticut Area market as a whole, which includes Westbrook, so these counts are not Westbrook-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 83 | 3,958 | ★ 4.64 |
| 2 | iUgo | 42 | 3,065 | ★ 4.84 |
| 3 | Laveer Properties | 25 | 5,194 | ★ 4.93 |
| 4 | PMI East Lyme | 21 | 515 | ★ 4.84 |
| 5 | Seasons Hospitality | 15 | 405 | ★ 4.84 |
What Kind of STR Should I Buy in Westbrook?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,349 |
| 2 bed | 878 |
| 3 bed | 965 |
| 4 bed | 532 |
| 5 bed | 333 |
ADR by Property Tier
| Entire Home | $352 |
| Luxury | $609 |
| Professionally Managed | $362 |
Revenue by Dwelling Type
| Apartment | $3,234 |
| Entire Place | $5,243 |
| House | $5,389 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 49.3% |
| vrbo | 9.2% |
| both | 41.6% |
Investment Analysis
Revenue in the Connecticut shoreline area STR market rose 6.2% year over year through June 2026, driven by a 3.6-point occupancy gain that outweighed a 2.1% ADR decline. Tier-specific pricing shows meaningful upside: the all-listing ADR of $323 compares to $352 for entire-home listings, $362 for professionally-managed listings, and $609 for the luxury tier, nearly double the market average.
This profile cannot calculate a gross rental yield for Westbrook. STR revenue is tracked at the shared Connecticut shoreline regional level rather than uniquely for Westbrook, so this profile omits a yield calculation rather than combining mismatched figures.
Regulation here is currently favorable for investors but may not stay that way: Westbrook has not adopted a town-specific STR ordinance and was not among the roughly 12 Connecticut municipalities that had expressly regulated STRs as of a February 2024 state survey, meaning no local permit, license, registration fee, night cap, or owner-occupancy mandate applies today. Connecticut Public Act 24-143, effective October 1, 2024, gave municipalities clear authority to adopt STR ordinances, so Westbrook could enact local rules at any point. Investors should confirm current status with the Westbrook Planning & Zoning Department before purchasing, since this permissive window is a matter of town discretion, not state protection.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Westbrook)
Booking Insights
Connecticut shoreline area STR bookings run a lead time of about 71 days on average, with a typical stay of roughly 3.9 nights. That booking window is consistent with regional day-trippers and weekenders from the Hartford, New Haven and New York metro areas planning a shoreline getaway well ahead of the summer peak, plus spa and wedding guests booking around the Water’s Edge Resort & Spa’s event calendar. Given the market’s sharp Memorial-Day-to-Labor-Day concentration, operators should expect lead times to lengthen further ahead of peak summer weekends.
Short-Term Rental Regulations
As of the most recent sources, Westbrook has not adopted a town-specific short-term rental ordinance and was not among the roughly 12 Connecticut municipalities that had expressly regulated STRs in the Connecticut Office of Legislative Research’s February 2024 survey. This means there is no local Westbrook STR permit, license, registration fee, night cap, or owner-occupancy mandate on record; Airbnb and Vrbo use is treated under the town’s ordinary residential zoning.
Operators are, however, subject to Connecticut’s statewide rules: the state Room Occupancy Tax of 15% applies to stays of 30 consecutive days or less, collected and remitted via Department of Revenue Services registration; Airbnb and Vrbo typically collect and remit it on platform bookings, but direct bookings are the host’s own responsibility.
Connecticut Public Act 24-143, effective October 1, 2024, gave municipalities clear authority to adopt STR ordinances, so Westbrook could enact local rules in the future. Investors should confirm the current status with the Westbrook Planning & Zoning Department before purchasing. Enforcement at the town level appears minimal given the absence of a dedicated program.
Market Comparison
The Connecticut shoreline area STR market’s June 2026 occupancy of 59.2% ran above the commonly cited US STR median of roughly 55%, while its $323 ADR ran well above the roughly $220 national median, a combination pointing to a genuine rate premium on top of solid demand, consistent with the region’s standing as a Long Island Sound shoreline destination within reach of the New York and Hartford metros.
Top property manager data (which operators lead the market, their listing counts and reviews) is tracked at the shared Connecticut shoreline regional level rather than uniquely for Westbrook, so this profile omits operator rankings rather than presenting regional totals as Westbrook-specific. Investors researching who manages properties in Westbrook should review individual listing pages directly.
Frequently Asked Questions About Westbrook, Connecticut
Do I need a permit to operate a short-term rental in Westbrook, CT?
What was the average daily rate for STRs in the Connecticut shoreline area in June 2026?
Could Westbrook, CT regulate short-term rentals in the future?
What taxes apply to short-term rentals in Westbrook, CT?
When is peak season for STRs in the Connecticut shoreline area?
Is short-term rental demand growing in the Connecticut shoreline area?
Analyze Westbrook Rentals
Use our free calculator to estimate Airbnb revenue for any property in Westbrook.
Free Westbrook STR Calculator →
