Westbrook, Connecticut Short-Term Rental Market
The Connecticut shoreline area STR market near Westbrook averaged $323/night at 59% occupancy in June 2026.
Quick Answer: Westbrook, Connecticut is an active short-term rental market. average occupancy in the Connecticut Area market area is 65%. average monthly revenue in the Connecticut Area market area is $6,475. average daily rate in the Connecticut Area market area is $362. the top operator in the Connecticut Area market area is Evolve with 83 listings. market score is 57/100 (grade C).
Market data reflects the Connecticut Area regional market, which includes Westbrook. Regulations, taxes, and permit details below are specific to Westbrook.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Westbrook is a small Long Island Sound shoreline town of roughly 6,856 residents in Connecticut’s Lower Connecticut River Valley (Middlesex County). Tourism is seasonal and beach-driven, peaking Memorial Day through Labor Day, with visitors drawn to the 188-room Water’s Edge Resort & Spa, the Stewart B. McKinney National Wildlife Refuge, the Westbrook outlet center, and West Beach.
StaySTRA tracks Westbrook’s short-term rental performance at a shared Connecticut shoreline regional level covering Westbrook alongside Groton, Niantic, Old Lyme and Stonington, so the figures below describe the Connecticut shoreline area STR market rather than Westbrook alone. Listing-type mix, bedroom mix and top property managers are also tracked at that shared regional level, so this profile omits those breakdowns rather than presenting regional totals as Westbrook-specific.
In June 2026, the Connecticut shoreline area STR market posted an average daily rate of $323 and occupancy of 59.2%, producing average monthly revenue of $4,838 per listing. Year over year, occupancy rose 3.6 percentage points, ADR fell 2.1%, and revenue rose 6.2%, a pattern of more bookings at a somewhat lower average rate.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 34% |
| Feb | 46% |
| Mar | 44% |
| Apr | 53% |
| May | 55% |
| Jun | 59% |
| Jul | 67% |
| Aug | 66% |
| Sep | 50% |
| Oct | 50% |
| Nov | 42% |
| Dec | 43% |
Month-by-month nightly rates and revenue figures for Westbrook are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Connecticut Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Connecticut Area market as a whole, which includes Westbrook, so these counts are not Westbrook-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 83 | 3,958 | ★ 4.64 |
| 2 | iUgo | 42 | 3,065 | ★ 4.84 |
| 3 | Laveer Properties | 25 | 5,194 | ★ 4.93 |
| 4 | PMI East Lyme | 21 | 515 | ★ 4.84 |
| 5 | Seasons Hospitality | 15 | 405 | ★ 4.84 |
What Kind of STR Should I Buy in Westbrook?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Westbrook are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 49.3% |
| vrbo | 9.2% |
| both | 41.6% |
Home Value Trends (Westbrook)
Typical home values, median sale prices, and the 10-year price trend for Westbrook are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Westbrook — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
As of the most recent sources, Westbrook has not adopted a town-specific short-term rental ordinance and was not among the roughly 12 Connecticut municipalities that had expressly regulated STRs in the Connecticut Office of Legislative Research’s February 2024 survey. This means there is no local Westbrook STR permit, license, registration fee, night cap, or owner-occupancy mandate on record; Airbnb and Vrbo use is treated under the town’s ordinary residential zoning.
Operators are, however, subject to Connecticut’s statewide rules: the state Room Occupancy Tax of 15% applies to stays of 30 consecutive days or less, collected and remitted via Department of Revenue Services registration; Airbnb and Vrbo typically collect and remit it on platform bookings, but direct bookings are the host’s own responsibility.
Connecticut Public Act 24-143, effective October 1, 2024, gave municipalities clear authority to adopt STR ordinances, so Westbrook could enact local rules in the future. Investors should confirm the current status with the Westbrook Planning & Zoning Department before purchasing. Enforcement at the town level appears minimal given the absence of a dedicated program.
Market Comparison
The Connecticut shoreline area STR market’s June 2026 occupancy of 59.2% ran above the commonly cited US STR median of roughly 55%, while its $323 ADR ran well above the roughly $220 national median, a combination pointing to a genuine rate premium on top of solid demand, consistent with the region’s standing as a Long Island Sound shoreline destination within reach of the New York and Hartford metros.
Top property manager data (which operators lead the market, their listing counts and reviews) is tracked at the shared Connecticut shoreline regional level rather than uniquely for Westbrook, so this profile omits operator rankings rather than presenting regional totals as Westbrook-specific. Investors researching who manages properties in Westbrook should review individual listing pages directly.
Frequently Asked Questions About Westbrook, Connecticut
Do I need a permit to operate a short-term rental in Westbrook, CT?
What was the average daily rate for STRs in the Connecticut shoreline area in June 2026?
Could Westbrook, CT regulate short-term rentals in the future?
What taxes apply to short-term rentals in Westbrook, CT?
When is peak season for STRs in the Connecticut shoreline area?
Is short-term rental demand growing in the Connecticut shoreline area?
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