San Diego, California Short-Term Rental Market Overview

Population: 1,386
Annual Visitors: 32,000,000
Total STRs: 13,592
ADR: $302.43

Visitor Profile

San Diego attracts a diverse array of visitors, with the most common visitor avatars being outdoor enthusiasts, families, and culture seekers. Outdoor enthusiasts often come to enjoy the city’s pristine beaches, surf spots, and scenic mountain trails, seeking an active, sun-soaked experience. Families are drawn to the world-renowned San Diego Zoo and SeaWorld, looking for engaging and educational entertainment that suits all ages. Culture and history lovers explore iconic neighborhoods like Old Town and Little Italy, immersing themselves in vibrant art, history, and gourmet cuisine. San Diego also appeals to conference attendees and leisure travelers who want to combine outdoor activities with urban exploration. For a comprehensive overview of attractions, visit the San Diego Zoo, a flagship destination showcasing the city’s commitment to conservation and family-friendly fun. Understanding these visitor profiles helps hosts create tailored experiences that resonate with their guests’ core motivations for visiting this sunny Southern California city.

Top Attractions

San Diego is a vibrant destination teeming with attractions that appeal to all interests. One of its crown jewels is the San Diego Zoo, renowned worldwide for its diverse collection of animals and innovative habitats, making it a must-visit for wildlife enthusiasts. Nearby, Balboa Park offers a blend of cultural museums, lush gardens, and historic architecture, providing an enriching experience for visitors. For those seeking outdoor adventures, Sunset Cliffs Natural Park offers breathtaking oceanfront views and scenic walks along coastal bluffs, perfect for sunset viewing and capturing memorable photos. Additionally, the USS Midway Museum provides a fascinating glimpse into naval history, attracting history buffs and families alike.

Beyond its natural beauty and historical sites, San Diego is famed for its stunning beaches and lively neighborhoods like the Gaslamp Quarter, known for vibrant nightlife, dining, and entertainment. The city’s coastal location also means surfers and beach lovers flock to spots like Torrey Pines State Natural Reserve and the pristine waterfronts of Carlsbad and Coronado. Whether exploring the historic Old Town, enjoying theme parks like SeaWorld and Legoland, or simply relaxing by the Pacific Ocean, visitors are lured by San Diego’s perfect blend of natural wonders, cultural richness, and endless entertainment options.

Regulations

San Diego, California, has a defined regulatory framework for short-term rentals (STRs) designed to ensure responsible hosting and community well-being. Hosts should expect a structured permit application process, primary residence requirements, zoning restrictions, health and safety mandates, tax obligations, and operational standards that collectively govern the short-term rental landscape. These regulations aim to balance the benefits of STRs with neighborhood integrity and legal compliance, requiring hosts to thoroughly understand and adhere to local laws to operate smoothly.

Key Regulatory Considerations:

Licensing and Permits: Hosts must obtain a Short-Term Rental Permit from the City of San Diego. The process involves submitting an application along with paying permit fees and agreeing to the terms stipulated by city ordinances. Permits require renewal typically on an annual basis, with continuous compliance verification.

Primary Residence Requirements: The property used for STR must generally be the host’s primary residence, meaning the place is occupied most of the year by the host. This rule restricts STRs to non-commercial properties primarily serving as a home, limiting absentee ownership.

Zoning and Location: STRs are allowed only in certain zones specified by the city’s municipal codes. Hosts must verify zoning compliance based on the property’s location to avoid unauthorized rentals.

Occupancy, Health & Safety: City codes set occupancy limits to prevent overcrowding and include safety requirements such as functioning smoke detectors, carbon monoxide alarms, fire extinguishers, and compliance with general building safety standards.

Tax Obligations: Hosts are responsible for collecting and remitting transient occupancy taxes (TOT) to the city, as well as any applicable sales or tourist taxes, ensuring fiscal accountability.

Operational Standards & Enforcement: Regulations address noise control, maximum guest numbers, advertising rules, and guest conduct. Violations can lead to warnings, fines, permit suspension, or revocation. Effective guest management is required to maintain neighborhood harmony.

For the most current and legally binding information, property owners should consult the City of San Diego’s Short-Term Rentals Official Page.

This official resource provides comprehensive guidance on compliance, application steps, ordinance summaries, and contact information for city departments involved in STR regulation enforcement. Engaging directly with this source will ensure hosts remain informed of any updates or changes in local short-term rental laws.

San Diego, California Market Performance Trends

LTM Avg. Daily Rate$291.00
LTM Occupancy Rate71.0%
LTM Avg. Revenue$4,540

San Diego, California Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:58.8% Booked
  • 4-6 Months:53% Booked
  • 7-9 Months:56.2% Booked
  • 10-12 Months:23.3% Booked

Cancellation Policies

  • Flexible:21.5%
  • Moderate:27.5%
  • Strict:47.5%
  • Super Strict:2.2%
  • N/A:1.3%

Minimum Stay

  • 1 Day:1,734
  • 2 Days:3,089
  • 3 Days:1,261
  • 4-6 Days:782
  • 7-29 Days:434
  • 30+ Days:2,081

San Diego, California Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.76 / 5
  • Cleanliness:4.80 / 5
  • Location:4.84 / 5
  • Value:4.71 / 5
  • Accuracy:4.83 / 5
  • Check-in:4.89 / 5
  • Communication:4.89 / 5

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