Ontario, California Short-Term Rental Market Overview

Population: 177,772
Annual Visitors: 730,000
Total STRs: 521
ADR: $252.32

Visitor Profile

Visitors to Ontario, California are often drawn by its proximity to major Southern California attractions and its appeal as a convenient hub for shopping, entertainment, and outdoor activities. Family vacationers and leisure travelers tend to enjoy the city’s diverse offerings, including the popular Ontario Mills shopping center and the exciting options at the Ontario International Airport. Adventure seekers and outdoor enthusiasts appreciate the nearby parks, scenic trails, and recreational spots, while cultural visitors are interested in local museums and historical sites. Whether seeking a day of retail therapy, outdoor fun, or an introduction to the vibrant Inland Empire, these visitors value experiences that combine convenience with variety, making Ontario an ideal base for exploring Southern California and beyond.

Top Attractions

Ontario, California, offers a vibrant mix of entertainment, shopping, and outdoor activities that make it a compelling destination for travelers. One of its main attractions is the Ontario Mills shopping center, a premier retail hub that draws visitors for its vast array of stores and entertainment options. Additionally, the city hosts events and concerts at the Toyota Arena, providing lively entertainment for sports fans and music lovers alike. For outdoor enthusiasts, Ontario’s central location allows easy access to Southern California’s scenic parks and recreational sites, making it ideal for a variety of adventures.

Beyond shopping and entertainment, Ontario provides a glimpse into the city’s rich history, with spots like the Sycamore Inn offering a taste of local heritage. The city’s strategic position as the ‘gateway to Southern California’ makes it a perfect base for exploring nearby attractions such as Universal Studios, the Santa Monica Pier, and regional natural parks. Whether you’re seeking retail therapy, cultural experiences, or outdoor exploration, Ontario’s diverse offerings ensure a memorable visit for all types of travelers.

Regulations

Short-term rental hosting in Ontario, California operates within a structured regulatory environment that aims to balance the interests of homeowners, neighbors, and the broader community. Hosts should expect a formal process involving registration or licensing, adherence to local zoning and safety standards, and compliance with tax obligations. These regulations are designed to ensure that short-term rentals contribute positively to the local economy while minimizing potential negative impacts, making it essential for hosts to be well-informed and diligent in following the rules.

### Key Regulatory Considerations:

Licensing and Permits: Ontario requires short-term rental operators to obtain a business license or registration specifically for operating a STR. This process typically involves submitting an application and paying associated fees to city departments such as the Planning or Business Licensing Divisions. Renewals may be required annually.

Primary Residence Requirements: Regulations often mandate that the short-term rental property be the host’s primary residence. There may be limits on the number of days a property can be rented if it is not the primary residence, along with requirements for the host to be present during the rental period.

Zoning and Location: Short-term rentals must comply with zoning ordinances which can restrict STRs in certain residential zones or neighborhoods. Understanding specific zoning classifications applicable in Ontario is critical.

Occupancy, Health & Safety: Hosts must observe occupancy limits set by local codes, often based on unit size and fire safety standards. Essential safety equipment such as smoke detectors, carbon monoxide alarms, and fire extinguishers must be installed and maintained per municipal regulations.

Tax Obligations: Operators are generally required to collect and remit transient occupancy taxes (TOT) or hotel taxes. Additional sales or business taxes may apply, and compliance with the California Department of Tax and Fee Administration rules is necessary.

Operational Standards & Enforcement: Restrictions on advertising non-compliant rentals, noise controls, guest behavior management, and penalties for violations (such as fines or license suspension) are enforced by local authorities to maintain neighborhood peace and regulatory integrity.

For the most current and legally binding information, property owners should consult the City of Ontario’s Official Short-Term Rental Regulations Page to ensure full compliance and understand any updates or changes to the local rules.

Ontario, California Market Performance Trends

LTM Avg. Daily Rate$250.00
LTM Occupancy Rate62.1%
LTM Avg. Revenue$3,066

Ontario, California Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:60.5% Booked
  • 4-6 Months:42.7% Booked
  • 7-9 Months:41.5% Booked
  • 10-12 Months:14.8% Booked

Cancellation Policies

  • Flexible:42.9%
  • Moderate:33.6%
  • Strict:23.2%
  • Super Strict:23.2%
  • N/A:0.3%

Minimum Stay

  • 1 Day:232
  • 2 Days:74
  • 3 Days:53
  • 4-6 Days:16
  • 7-29 Days:32
  • 30+ Days:85

Ontario, California Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.70 / 5
  • Cleanliness:4.72 / 5
  • Location:4.79 / 5
  • Value:4.69 / 5
  • Accuracy:4.77 / 5
  • Check-in:4.84 / 5
  • Communication:4.84 / 5

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