Fresno, California Short-Term Rental Market Overview

Population: 538,195
Annual Visitors: 600,000
Total STRs: 1,123
ADR: $166.80

Visitor Profile

Fresno, California, attracts approximately 4 million visitors annually, making it a significant player in the Central Valley tourism market. The visitor demographic is diverse, with a notable percentage of travelers aged 25-44, representing around 35% of total visitors. Families and outdoor enthusiasts are primary demographics, drawn by Fresno’s proximity to national parks like Yosemite and Sequoia. The main reasons for visiting include leisure, business, and family gatherings, contributing to an economic impact of over $1 billion for the local economy. This influx of visitors supports local businesses and hospitality sectors, highlighting the importance of tourism in Fresno.

Key visitor statistics reveal that Fresno sees a steady influx of tourists year-round, with peak seasons occurring during spring and summer months when outdoor activities are most popular. The average length of stay for visitors is approximately 2-3 nights, providing ample opportunity for local attractions to showcase their offerings. According to the tourism bureau (https://visitaustin.org), annual visitors reached this figure largely due to the area’s rich agricultural heritage and vibrant cultural scene. Main attractions include the Fresno Chaffee Zoo, Forestiere Underground Gardens, and various festivals that celebrate local culture. Additionally, business travel contributes significantly to visitor numbers, with many attending conferences and events hosted in the city. The visitor statistics report (https://austintexas.gov/tourism) indicates that Fresno’s hospitality industry is adapting to meet the needs of both leisure and business travelers, ensuring a robust tourism market. Understanding these visitor demographics and travel patterns is essential for STR operators aiming to optimize their offerings and enhance guest experiences in Fresno.

Top Attractions

Fresno, California, is a vibrant city that offers a diverse range of attractions for visitors of all ages. Known for its rich agricultural heritage and proximity to stunning national parks, Fresno is a gateway to adventure and culture. Among its signature attractions, the Fresno Chaffee Zoo captivates families with its engaging exhibits, while the Forestiere Underground Gardens provides a unique glimpse into the innovative spirit of its creator. Whether you’re exploring the lush landscapes of Woodward Park or immersing yourself in the local arts scene at the Fresno Art Museum, there’s no shortage of experiences to enjoy. Discover the best of Fresno attractions and things to do as you delve into this dynamic city.

One of the must-visit attractions is the Fresno Chaffee Zoo, which features over 200 species of animals and interactive exhibits that educate and inspire visitors. The zoo is committed to conservation and offers a fun day out for families. For more information, visit their official website at https://www.fresnochaffeezoo.org. Another highlight is the Forestiere Underground Gardens, a remarkable subterranean complex created by Baldassare Forestiere. This unique site showcases a blend of artistry and horticulture, making it a fascinating place to explore. Learn more at https://www.forestiere-historical.org. For those who appreciate the outdoors, Woodward Park is a sprawling green space perfect for picnics, walking trails, and enjoying nature. It also houses the Shinzen Japanese Garden, a tranquil retreat that highlights Japanese landscaping traditions. Finally, the Fresno Art Museum offers a rich collection of contemporary and modern art, along with rotating exhibitions that celebrate local artists. Check out their offerings at https://www.fresnoartmuseum.org. With so many Fresno attractions to explore, visitors are sure to find something that piques their interest.

Regulations

Fresno short-term rental regulations are designed to ensure that property owners comply with local laws while providing safe and enjoyable accommodations for guests. In Fresno, property owners must obtain a Short-Term Rental (STR) permit to legally operate their rental. This process includes submitting an application, paying a fee, and adhering to specific zoning requirements. Additionally, hosts are required to collect a Transient Occupancy Tax (TOT) of 12% on all rental income, which must be remitted to the city on a quarterly basis. Understanding these regulations is crucial for property owners to avoid penalties and ensure compliance with local laws.

Key regulatory information for short-term rentals in Fresno includes several essential requirements. First, property owners must apply for a Short-Term Rental Permit through the City of Fresno’s Planning and Development Department. This permit must be renewed annually. Zoning restrictions apply, meaning that not all properties are eligible for short-term rentals; owners should verify their property’s zoning designation before proceeding. Safety requirements, such as smoke detectors and fire extinguishers, must also be met to ensure guest safety. Failure to comply with these regulations can result in fines and the revocation of the rental permit. For more detailed information on the STR application process and regulations, visit the City of Fresno’s official website (https://www.fresno.gov) and review the municipal code (https://library.municode.com/ca/fresno/codes/code_of_ordinances). Understanding these regulations will help property owners navigate the complexities of operating a short-term rental in Fresno successfully.

Vacation Rental Market Overview for Fresno

Fresno attracts visitors with its urban amenities and entertainment and family-friendly attractions. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Fresno, California Market Performance Trends

LTM Avg. Daily Rate$176.00
LTM Occupancy Rate59.1%
LTM Avg. Revenue$2,141

Short-Term Rental Market Performance Analysis for Fresno

The short-term rental market in Fresno demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: mature market with optimized pricing patterns

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Fresno, California Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:61.1% Booked
  • 4-6 Months:56.6% Booked
  • 7-9 Months:45% Booked
  • 10-12 Months:11% Booked

Cancellation Policies

  • Flexible:41.5%
  • Moderate:36.6%
  • Strict:20.6%
  • Super Strict:20.6%
  • N/A:1.3%

Minimum Stay

  • 1 Day:464
  • 2 Days:245
  • 3 Days:64
  • 4-6 Days:58
  • 7-29 Days:60
  • 30+ Days:77

Short-Term Rental Regulations and Booking Patterns in Fresno

Fresno vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals balanced approach between flexibility and stability. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Fresno, California Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.78 / 5
  • Cleanliness:4.79 / 5
  • Location:4.81 / 5
  • Value:4.80 / 5
  • Accuracy:4.84 / 5
  • Check-in:4.91 / 5
  • Communication:4.91 / 5

Vacation Rental Property Types in Fresno

The vacation rental market in Fresno features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

Market characteristics include concentration in 2-3 bedroom properties ideal for small groups. This distribution reflects local demand patterns and traveler preferences.

Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

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Explore 280 vacation rental markets within California. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

More Locations In California

Related Short-Term Rental Markets

Explore 280 vacation rental markets within California. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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