Muse, Oklahoma

Muse, Oklahoma, is a small, unincorporated community located within the scenic confines of the Ouachita National Forest. Its proximity to natural attractions, including the nearby Lake Sardis and various hiking and biking trails, positions it as a compelling destination for outdoor enthusiasts and those seeking a more tranquil lifestyle. The growing interest in short-term rentals has brought Muse into the spotlight, particularly as travelers seek unique, tailored accommodations that allow them to fully immerse themselves in nature while enjoying the convenience of home-like amenities. The current market dynamics are particularly interesting given the rising trend of remote work, which has led many individuals and families to explore alternative vacation spots beyond major cities.

The key performance indicators (KPIs) for short-term rentals in Muse are crucial for potential investors to assess market viability:

• Average Daily Rate (ADR): As noted, the current ADR in Muse is $174.8. This rate reflects the average pricing model of listings in the area and provides a benchmark for setting rental prices.
• Occupancy Rate: Seasonal fluctuations can significantly affect the occupancy rates in Muse, but data suggests a current annual occupancy rate of approximately 58%.
• Revenue Per Available Room (RevPAR): With a calculated RevPAR combining ADR and occupancy rates, Muse shows trends consistent with nearby rural tourist locations, indicating an emerging market.
• Length of Stay: The average length of stay in Muse is approximately 3.2 nights, which suggests that guests are seeking more than just a quick getaway, reinforcing the opportunity for personalized guest experiences.

Muse has seen consistent growth over the past decade, albeit on a small scale. According to historical data, short-term rental units have increased significantly due to the area's increasing attractiveness as a rural retreat. The presence of platform-based rentals like Airbnb and VRBO has made it easier for property owners to enter the short-term rental market.

From 2013 to 2023, Muse's rental inventory has grown by approximately 40%, mirroring the overall trend of increasing interest in rural vacation destinations fueled by urban migration and remote work. Notably, the surrounding regions, including nearby towns like Wilburton and Hartshorne, also demonstrate similar growth, further highlighting the appeal of the area's natural beauty and outdoor activities.

The investment potential in Muse remains promising, especially for those looking to capitalize on the area's unique offerings. Given the current ADR of $174.8 and a projected average occupancy rate of 58%, a property could yield an annual revenue close to $40,000, assuming a property is in operation for about 250 days a year.

Investors should also consider additional costs, such as property management, marketing expenses, and maintenance, typically amounting to around 30% of gross revenue. Net operating income could yield investors a reasonable return, particularly given that property values in Muse are relatively affordable compared to major urban centers.

Moreover, the surrounding natural attractions draw visitors seeking stays of a few days to weeks, translating into consistent revenue for rental property owners. Long-term prospects remain encouraging as infrastructure developments improve accessibility to the region.

The short-term rental market in Muse experiences noticeable seasonal patterns driven primarily by tourism focused on nature and outdoor activities. Spring and fall are the busiest seasons as visitors migrate to enjoy the temperate weather. Peak rental times often coincide with local events, such as the various festivals celebrating regional culture or seasonal outdoor activities.

Winter sees a drop in occupancy rates, while summer draws significant traffic from families and outdoor enthusiasts visiting for lake activities, hiking, and nature exploration. Understanding these fluctuating patterns allows property owners to optimize pricing and marketing strategies.

The performance of different property types in Muse varies significantly. Small cabins and lodges tend to outperform larger vacation homes, with the primary guests being families and groups seeking a cozy and intimate environment. Here is a breakdown of property types as observed in the market:

• Cabins: The most popular options overall, offering rustic charm and proximity to nature.
• Lodges and larger homes: These generally see bookings for family gatherings and larger groups but can struggle with occupancy outside peak seasons.
• Glamping options: These are slowly emerging in Muse, attracting guests seeking unique experiences. They typically see high occupancy during peak seasons.

Investors should consider targeting cabin and lodge formats while ensuring properties offer desirable amenities to maximize rental success.

Guests to Muse are primarily drawn by the natural surroundings and the desire for a peaceful retreat. Results from recent surveys indicate the following guest preferences:

• Outdoor amenities: Hot tubs, fire pits, and porches/decks overlooking beautiful landscapes are highly sought after.
• Pet-friendly options: Many travelers look for accommodations that allow pets, which can greatly enhance market appeal.
• Wi-Fi and remote work setups: As many visitors are working remotely, reliable internet connectivity has become essential.

Understanding these preferences allows property owners to tailor their offerings effectively and increase attractiveness to potential guests.

The regulatory environment for short-term rentals in Oklahoma, while generally lenient compared to larger urban areas, can still impose certain restrictions at the local level. In Muse, there are currently minimal regulations specific to short-term rentals. However, investors should remain aware of potential changes, including zoning regulations that may affect property use.

It is advisable for potential investors to remain engaged with local policy-makers and neighborhood associations to anticipate any modifications that may arise in the regulatory landscape.

Muse is characterized by its rural charm and proximity to significant natural sites. The area's relative seclusion makes it appealing to those wanting a break from metropolitan life without straying too far from urban amenities.

Key neighborhood features include:

• Access to Outdoor Activities: Proximity to Lake Sardis, hiking trails, and the Ouachita National Forest makes Muse a great destination year-round, particularly for nature lovers.
• Local Community: The small-town environment fosters a sense of community, drawing guests who appreciate local hospitality and engagement with residents.

Potential investors should consider the overall appeal of neighborhood traits, along with proximity to attractions, when evaluating property investments.

As we move into 2024 and beyond, trends indicate a continued growth trajectory for short-term rentals in Muse. As remote work persists, interest in rural living and the ability to temporarily escape city life appears stable.

Investors should note:

• Increased Connectivity: Improvements in local infrastructure, including internet connectivity and road access, could spur growth.
• Sustainability Practices: There’s a rising demand for eco-friendly rental options, and properties that incorporate green practices may attract more guests.
• Experiential Travel: Offerings that focus on unique experiences related to the region's identity can lead to differentiation in a competitive market.

The outlook remains positive, with investors encouraged to develop properties catering to these emerging trends while maintaining a focus on guest satisfaction.

1. What is the average daily rate for short-term rentals in Muse?
The current average daily rate (ADR) for short-term rentals in Muse is $174.8.

2. What is the occupancy rate for rentals in Muse?
The average occupancy rate for rentals in Muse is approximately 58%.

3. What property types are most popular for short-term rentals in Muse?
Cabins are the most favored choice, closely followed by lodges accommodating larger groups and unique glamping options.

4. What seasonal trends affect the short-term rental market in Muse?
Muse experiences peak traffic in the spring and fall, while summer draws significant family-oriented bookings, and winter typically sees decreased occupancy.

5. Are there strict regulations for short-term rentals in Muse?
While the regulatory environment is relatively lenient, local restrictions may apply. It's essential to stay informed on any changes that could impact short-term rentals.

Investors and potential hosts should be well-versed in the evolving dynamics of this market to position themselves effectively and intelligently contribute to the short-term rental landscape in Muse, Oklahoma.