New London, Connecticut Short-Term Rental Market
New London, CT STRs averaged $235/night at 48.4% occupancy in April 2026 across 4,000+ active listings.
Quick Answer: New London, Connecticut is an active short-term rental market. average occupancy is 48%. average monthly revenue is $2,853. average daily rate is $235. the top operator is Evolve with 82 listings. market score is 57/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
New London, Connecticut sits on the Thames River at Long Island Sound, drawing summer beach visitors, Coast Guard Academy guests, ferry passengers, and cultural travelers to Ocean Beach Park, Fort Trumbull, and a State Cultural District waterfront. As of April 2026, the market recorded an average daily rate of $235 and occupancy of 48.4%, generating average monthly revenue of $2,853 per listing. RevPAR stood at $113.61.
Year-over-year shifts were mixed: occupancy fell 1.8% while ADR gained 3.6% and revenue grew 1.0%, suggesting operators are maintaining higher nightly rates with modestly fewer booked nights.
Active inventory totals approximately 4,057 listings. Entire-place properties represent 3,548 of those, or 87.5% of the market. Private-room listings add 509 more. On the platform side, 2,001 listings appear on Airbnb, 368 on VRBO, and 1,688 on both simultaneously.
The bedroom mix is distributed across sizes: 1-bedroom listings lead at 1,349, followed by 3-bedroom (963), 2-bedroom (878), 4-bedroom (533), and 5-bedroom-plus (328). The market’s overall score of 57.06 reflects moderate investability (79.40) and revenue growth (76.91), offset by lower rental demand (58.91) and seasonality (56.88) scores that indicate meaningful seasonal concentration in summer months.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 34% | $183 | $1,915 |
| Feb | 46% | $186 | $2,048 |
| Mar | 44% | $183 | $2,183 |
| Apr | 53% | $198 | $2,529 |
| May | 55% | $229 | $2,885 |
| Jun | 59% | $266 | $3,833 |
| Jul | 67% | $283 | $4,848 |
| Aug | 66% | $288 | $4,974 |
| Sep | 50% | $244 | $3,281 |
| Oct | 50% | $225 | $3,113 |
| Nov | 42% | $210 | $2,465 |
| Dec | 44% | $208 | $2,466 |
Top Short-Term Rental Operators in New London
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 82 | 3,934 | ★ 4.66 |
| 2 | iUgo | 43 | 3,076 | ★ 4.85 |
| 3 | Laveer Properties | 25 | 5,174 | ★ 4.93 |
| 4 | PMI East Lyme | 21 | 513 | ★ 4.84 |
| 5 | Seasons Hospitality | 15 | 403 | ★ 4.84 |
What Kind of STR Should I Buy in New London?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,349 |
| 2 bed | 878 |
| 3 bed | 963 |
| 4 bed | 533 |
| 5 bed | 328 |
ADR by Property Tier
| Entire Home | $257 |
| Luxury | $493 |
| Professionally Managed | $246 |
Revenue by Dwelling Type
| Apartment | $2,216 |
| Entire Place | $3,096 |
| House | $3,180 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 49.3% |
| vrbo | 9.1% |
| both | 41.6% |
Investment Analysis
New London offers a moderate STR investment profile anchored by lower acquisition costs relative to many Connecticut coastal markets. The typical home value is $317,899, with a median list price of $314,817 and 29 active for-sale listings as of April 2026, indicating a tight inventory environment.
At April 2026 average monthly revenue of $2,853, an investor at the typical home value would see annualized gross revenue of approximately $34,231, representing a gross yield of roughly 10.8% before operating expenses. This yield is competitive for a Connecticut coastal market where home values have historically been elevated.
Professionally managed listings command an ADR of $246 versus the all-listings average of $235, a modest $11 premium that suggests the market is not heavily stratified by management tier. Luxury-tier listings averaged $493 per night, more than double the market average, indicating meaningful pricing upside for premium properties.
House listings average $3,180 per month and entire-place listings $3,096, both outperforming apartment listings at $2,216. The 2025 annual average was $3,629 per month and 2024 averaged $3,513, reflecting positive year-over-year revenue trajectory. The revenue growth score of 76.91 and investability score of 79.40 both signal reasonable returns for new investors, though the lower total market score of 57.06 warrants careful analysis of seasonality and demand concentration before committing.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
New London guests book an average of 41.4 days in advance, a planning window of approximately six weeks. This moderate lead time reflects a mix of pre-planned summer beach trips and shorter-notice regional weekend escapes from the Hartford, Providence, and Boston metro areas. Operators benefit from holding peak-summer rates firm for bookings made six or more weeks in advance and applying selective discounting only in the final three to four weeks before arrival for shoulder-month inventory.
Average length of stay is 3.6 nights, consistent with a weekend-plus pattern in a drive-market coastal town. This implies roughly eight turnovers per month at full occupancy. During July and August, enforcing 3- or 4-night minimums on weekend check-ins maximizes peak-season revenue yield. The 41.4-day lead time means last-minute availability in January and February is difficult to fill; early-January pricing adjustments improve the likelihood of capturing the limited shoulder demand that exists from Coast Guard Academy visitors and regional travelers.
Short-Term Rental Regulations
New London does not have a short-term-rental-specific permit, license, or municipal ordinance as of May 2026. No permit is required to operate an STR within the city. Operators are subject only to Connecticut’s statewide framework.
The state imposes a 15% Room Occupancy Tax on stays of 30 consecutive days or less, applied to the full rental price including cleaning fees. Airbnb and similar platforms typically collect and remit this tax on behalf of hosts. Operators renting directly or through platforms that do not collect must register with the Connecticut Department of Revenue Services.
Connecticut defines a short-term rental as a furnished residence rented for 30 consecutive days or less. No maximum-nights-per-year restriction, owner-occupancy requirement, or primary-residence rule exists at the city level. Existing residential zoning could theoretically be invoked against transient lodging, but enforcement in New London has been minimal and the city has been hands-off toward Airbnb and VRBO operators.
Connecticut Public Act 24-143, effective October 1, 2024, granted municipalities explicit authority to adopt STR licensing ordinances. New London has not yet acted on that authority. The City Council has discussed drafting a licensing scheme in response to neighborhood concerns about noise, parking, and party rentals, but no ordinance has been enacted. A separate statewide registration bill (HB 7238, introduced March 2025) proposed a mandatory state registry with a $100 annual fee; its enactment status as of May 2026 remains uncertain. Operators should monitor City Council agendas for any new licensing developments.
Market Comparison
New London’s April 2026 occupancy of 48.4% is below the U.S. STR median of approximately 55%, reflecting April as a shoulder month before the Northeast coastal peak. The 2025 annual average of 50.0% is also slightly below the national benchmark. ADR of $235 slightly exceeds the national STR median of approximately $220, reflecting Connecticut’s elevated cost of living and proximity to major Northeast metros.
The 10.8% gross yield is relatively strong for a Connecticut market, driven by lower acquisition costs compared to the state’s Fairfield County or shoreline resort markets. The revenue growth score of 76.91 positions New London in the upper-middle tier for coastal Northeast markets.
The operator landscape is modestly concentrated with smaller managers dominating. Evolve leads with 82 listings and 3,934 reviews at a 4.66 average rating. iUgo operates 43 listings with 3,076 reviews at a 4.85 rating. Laveer Properties manages 25 listings with 5,174 reviews at a 4.93 rating. These three operators together account for 150 listings, representing approximately 3.7% of total active inventory, indicating a predominantly independent-host market with limited professional management penetration.
Frequently Asked Questions About New London, Connecticut
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