Santa Maria, California Short-Term Rental Market
Quick Answer: Santa Maria, California is an active short-term rental market. average occupancy is 67%. average monthly revenue is $8,396. average daily rate is $487. the top operator is Paradise Retreats with 109 listings. market score is 88/100 (grade A).
Market data reflects the Santa Barbara regional market, which includes Santa Maria. Regulations, taxes, and permit details below are specific to Santa Maria.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 49% | $301 | $4,091 |
| Feb | 59% | $301 | $4,176 |
| Mar | 61% | $326 | $5,188 |
| Apr | 61% | $344 | $5,451 |
| May | 59% | $353 | $5,334 |
| Jun | 66% | $403 | $6,556 |
| Jul | 71% | $385 | $7,035 |
| Aug | 67% | $390 | $6,925 |
| Sep | 60% | $355 | $5,599 |
| Oct | 58% | $342 | $5,382 |
| Nov | 56% | $345 | $4,976 |
| Dec | 54% | $352 | $5,074 |
Top Short-Term Rental Operators in Santa Maria
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Paradise Retreats | 109 | 3,697 | ★ 4.84 |
| 2 | Ziprent | 91 | 4,717 | ★ 4.93 |
| 3 | Vacation Rentals of Santa Barbara | 81 | 1,850 | ★ 4.86 |
| 4 | WorldMark | 50 | 703 | ★ 4.92 |
| 5 | Casago | 48 | 2,335 | ★ 4.84 |
What Kind of STR Should I Buy in Santa Maria?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,371 |
| 2 bed | 808 |
| 3 bed | 600 |
| 4 bed | 284 |
| 5 bed | 118 |
ADR by Property Tier
| Entire Home | $517 |
| Luxury | $965 |
| Professionally Managed | $627 |
Revenue by Dwelling Type
| Apartment | $6,196 |
| Entire Place | $8,905 |
| House | $9,565 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 44.1% |
| vrbo | 6.3% |
| both | 49.6% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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