Morro Bay, California Short-Term Rental Market
BMarket Score 75/100
Quick Answer: Morro Bay, California is an active short-term rental market. average occupancy is 53%. average monthly revenue is $4,963. average daily rate is $355. the top operator is Seven Sisters Vacation Rentals with 141 listings. market score is 75/100 (grade B).
Avg Monthly Revenue
$4,963
↑ 3.9% YoY
53%
Occupancy
↓ 0.4% YoY
$355
Avg Daily Rate
↑ 3.5% YoY
$189
RevPAR
↑ 3.1% YoY
48.9 days avg lead time3.4 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation71
Seasonality71
Investability57
Rental Demand72
Revenue Growth89
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 38% | $264 | $2,884 |
| Feb | 47% | $269 | $2,989 |
| Mar | 50% | $282 | $3,760 |
| Apr | 54% | $299 | $4,268 |
| May | 52% | $309 | $4,190 |
| Jun | 61% | $350 | $5,513 |
| Jul | 68% | $338 | $6,185 |
| Aug | 60% | $323 | $5,283 |
| Sep | 53% | $306 | $4,321 |
| Oct | 52% | $298 | $4,256 |
| Nov | 51% | $304 | $3,957 |
| Dec | 46% | $300 | $3,789 |
Top Short-Term Rental Operators in Morro Bay
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Seven Sisters Vacation Rentals | 141 | 8,870 | ★ 4.80 |
| 2 | Paso Robles Vacation Rentals | 132 | 16,273 | ★ 4.88 |
| 3 | Beach Bum Holiday Rentals | 114 | 4,011 | ★ 4.68 |
| 4 | Scenic Coast Property Management | 88 | 5,409 | ★ 4.78 |
| 5 | Coastal Vacation Rentals & Property Management | 86 | 4,839 | ★ 4.68 |
What Kind of STR Should I Buy in Morro Bay?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,498 |
| 2 bed | 1,096 |
| 3 bed | 1,109 |
| 4 bed | 465 |
| 5 bed | 276 |
ADR by Property Tier
| Entire Home | $365 |
| Luxury | $645 |
| Professionally Managed | $460 |
Revenue by Dwelling Type
| Apartment | $4,047 |
| Entire Place | $5,128 |
| House | $5,306 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.6% |
| vrbo | 7.7% |
| both | 51.7% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Analyze My Property →Home Value Trends (Morro Bay)
Typical Home Value
$958,983
Analyze Morro Bay Rentals
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