Northport, Alabama Short-Term Rental Market
Northport STRs averaged $331/night at 37.3% occupancy in April 2026, with October peak revenue of $3,755 driven by Alabama football.
Quick Answer: Northport, Alabama is an active short-term rental market. average occupancy is 37%. average monthly revenue is $2,537. average daily rate is $331. the top operator is Bama B&B Rentals with 104 listings. market score is 92/100 (grade A).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Northport, Alabama sits directly across the Black Warrior River from Tuscaloosa, making it part of the University of Alabama’s extended hospitality market. The STR market recorded a $331.31 average daily rate and 37.3% occupancy in April 2026, producing a RevPAR of $123.48. Average monthly revenue per listing came in at $2,537.
At approximately 1,220 active listings, Northport is a smaller but high-ADR market compared to other Alabama metros. Entire-place rentals dominate at 1,166 units (96% of supply), with 54 private rooms. Bedroom distribution skews toward 3-bedroom properties (478 listings), followed by 2-bedroom (295), 4-bedroom (206), 1-bedroom (162), and 5+ bedroom (77) units.
Airbnb leads platform distribution with 537 Airbnb-only listings, while 571 listings appear on both Airbnb and VRBO and 112 list exclusively on VRBO. Year-over-year, occupancy grew 5.02% and ADR held essentially flat at +0.13%, but revenue declined 10.87%, reflecting a meaningful shift in demand patterns or supply growth. The overall market score is a strong 92.41 out of 100, with investability at 97.09 and revenue growth at 92.94.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 27% | $227 | $2,079 |
| Feb | 45% | $220 | $2,092 |
| Mar | 41% | $221 | $2,358 |
| Apr | 43% | $243 | $2,417 |
| May | 29% | $303 | $2,180 |
| Jun | 47% | $230 | $2,695 |
| Jul | 49% | $230 | $2,639 |
| Aug | 45% | $270 | $2,951 |
| Sep | 40% | $392 | $3,344 |
| Oct | 32% | $433 | $3,755 |
| Nov | 31% | $388 | $3,115 |
| Dec | 28% | $290 | $2,663 |
Top Short-Term Rental Operators in Northport
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Bama B&B Rentals | 104 | 1,767 | ★ 4.92 |
| 2 | Gameday Vacay | 63 | 336 | ★ 4.92 |
| 3 | TapAway | 54 | 1,255 | ★ 4.97 |
| 4 | Evolve | 16 | 270 | ★ 4.91 |
| 5 | Sure Home Stays US | 7 | 693 | ★ 4.84 |
What Kind of STR Should I Buy in Northport?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 162 |
| 2 bed | 295 |
| 3 bed | 478 |
| 4 bed | 206 |
| 5 bed | 77 |
ADR by Property Tier
| Entire Home | $339 |
| Luxury | $736 |
| Professionally Managed | $371 |
Revenue by Dwelling Type
| Apartment | $2,338 |
| Entire Place | $2,612 |
| House | $2,636 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 44% |
| vrbo | 9.2% |
| both | 46.8% |
Investment Analysis
Northport’s investment profile is shaped by its proximity to the University of Alabama and the distinct spike in ADR during football season weekends. At a $268,786 typical home value and $2,537 average monthly revenue, annualized gross revenue of approximately $30,444 implies a gross yield of roughly 11.3% before expenses.
Revenue by property type is tight across categories. Houses average $2,636/month, entire-place listings average $2,612/month, and apartments average $2,338/month. The professionally managed tier commands a $370.78 ADR versus the all-listings average of $331.31, a 12% premium. Luxury properties average $735.91 ADR, serving the high-end group game-weekend segment.
The sale-to-list ratio of 0.729 with 193 active listings and a median 18 days to pending suggests moderate market activity. The median list price of $384,967 reflects the mix of housing near Tuscaloosa. The 10.87% year-over-year revenue decline warrants attention and may reflect supply growth, softer event-calendar demand, or seasonal timing in the latest data. The 92.94 revenue growth score in the market scoring model suggests longer-term momentum has been positive, and the 5.02% occupancy gain year-over-year points to improving demand absorption.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Northport STR guests book an average of 105.6 days in advance, the longest lead time of any market in this analysis. This reflects the game-weekend planning cycle: University of Alabama football tickets and travel arrangements are typically secured months ahead of the season, leading guests to lock in accommodations well before the event dates.
The average length of stay is 3.02 nights, the shortest in this batch, consistent with weekend-trip travel patterns around football and arts events. Short stays mean frequent turnover, which increases operating costs but also creates multiple booking windows per weekend. Operators who set minimum-night requirements strategically for high-demand game weekends, while allowing 1-2 night stays during shoulder periods, tend to optimize revenue across the mixed-demand calendar.
Short-Term Rental Regulations
Northport does not have a dedicated short-term rental ordinance as of May 2026. The city requires all businesses, including STR operators, to hold a City of Northport General Business License. License fees are calculated based on estimated gross receipts plus a $30 application fee and $10 issuance fee. No fixed dollar permit cost is published.
The city collects a 9% lodging tax within city limits. Properties in the Police Jurisdiction (outside city limits but within Northport’s jurisdiction) pay 11%. Alabama state lodging tax adds 4%, for a combined minimum of 13% within city limits. Tuscaloosa County may levy an additional surcharge; operators should verify with the Alabama Department of Revenue.
No max-nights cap, owner-occupancy requirement, or primary-residence mandate was identified in Northport’s ordinances. Enforcement is characterized as minimal. Taxes must be filed monthly via the My Alabama Taxes (MAT) portal by the 15th of the following month. Operators should confirm whether their parcel falls within city limits or the Police Jurisdiction, as the 2-percentage-point tax rate difference affects net returns.
Market Comparison
Northport’s 37.3% occupancy in April 2026 runs well below the national STR median of approximately 55%, but this comparison understates the market’s revenue performance. The $331.31 ADR significantly exceeds the national median of approximately $220, producing a RevPAR of $123.48 that is competitive with markets posting higher occupancy at lower rates.
The total market score of 92.41 and investability score of 97.09 place Northport among the higher-rated smaller markets in Alabama, driven by the consistent university football demand cycle.
Bama B&B Rentals leads the professional management market with 104 listings and 1,767 reviews at a 4.92 rating. Gameday Vacay operates 63 listings with a 4.92 rating, suggesting specialized football-event expertise. TapAway has 54 listings and the highest rating among the top operators at 4.97. Evolve (16 listings, 4.91 rating) and Sure Home Stays US (7 listings, 4.84 rating) round out the top 5. The top three operators collectively manage 221 listings, representing approximately 18% of the market.
Frequently Asked Questions About Northport, Alabama
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