Ventura, California Short-Term Rental Market Overview

Population: 110,763
Annual Visitors: Still gathering data
Total STRs: 548
ADR: $378.66

Visitor Profile

Ventura, California attracts a diverse array of visitors, ranging from outdoor enthusiasts to families seeking beachside fun and cultural experiences. Many visitors come specifically for the region’s renowned surf culture, picturesque beaches, and scenic coastal landscapes, making it an ideal destination for those searching for surfing spots, whale watching adventures, or relaxing seaside retreats. An important centerpiece for visitors is the vibrant Ventura Pier and Promenade, where they experience lively boardwalk activities, oceanfront dining, and panoramic sunset views. These attractions appeal to travelers eager to explore authentic California beach town vibes, outdoor recreation, and family-friendly activities, all set against a backdrop of charming harbor villages and historic sites.

Top Attractions

Ventura, California, entices visitors with its stunning coastal scenery and a vibrant array of outdoor activities. The Ventura Harbor is a major highlight, offering a variety of water-based adventures such as harbor cruises, whale watching, kayaking, and stand-up paddleboarding, making it a paradise for adventure lovers. Additionally, the historic Ventura Pier provides an ideal spot for fishing, enjoying breathtaking sunsets, and soaking in the ocean views, all complemented by the city’s charming downtown area filled with excellent restaurants, shops, and cultural attractions.
Beyond its harbors and piers, Ventura boasts a lively scene of outdoor recreation, including surfing, sailing, and exploring the scenic beaches along the Pacific Coast Highway. For nature enthusiasts, nearby Channel Islands National Park offers incredible island adventures. Art, culture, and local flavor are also prominent, with highlights like the Ventura Botanical Gardens, the Mission San Buenaventura, and various festivals. This coastal city perfectly combines natural beauty, outdoor excitement, and cultural richness, making it a compelling destination for every traveler.

Regulations

Ventura, California, has instituted a regulatory framework for short-term rentals (STRs) designed to balance the interests of property owners, guests, and the community. Hosts looking to operate in Ventura can expect a structured set of requirements that address licensing, safety, occupancy, and taxation, ensuring that STRs contribute positively to the local environment while maintaining neighborhood integrity. Understanding these regulations is critical for compliance and successful hosting in this popular coastal city.

Key Regulatory Considerations:

– Licensing and Permits: Property owners must obtain a Short-Term Rental Permit through the City of Ventura. This application process involves submitting proof of ownership, contact information, and compliance with city standards. Permit issuance is contingent upon meeting specific criteria, and there is usually a fee associated with the application and annual renewals.

– Primary Residence Requirement: Ventura mandates that the STR must be the host’s primary residence. Hosts are typically required to live in the property for a minimum period each year to qualify. This rule helps curtail purely investment-driven rentals and aims to preserve housing for residents.

– Zoning and Location: STRs are generally limited to residential zones where the primary residence rule is enforceable. Certain zones, such as multi-family or commercial, may have different or more restrictive policies.

– Occupancy and Health & Safety: There are defined limits on the number of guests permitted, often tied to the size of the property or number of bedrooms. Hosts must comply with health and safety standards, including functioning smoke detectors, carbon monoxide alarms, and fire extinguishers, to ensure guest safety.

– Tax Obligations: Hosts in Ventura are required to collect and remit transient occupancy tax (TOT), also known as hotel tax, to the city. This tax contributes to local tourism infrastructure and community services. Compliance with state and local sales tax rules may also be necessary.

– Operational Standards and Enforcement: Advertising must accurately reflect the permitted use and occupancy limits. Noise regulations are strictly enforced to minimize disturbances. Non-compliance with any regulatory aspects can result in fines, permit revocation, or legal action.

For the most current and legally binding information, property owners should consult the City of Ventura’s Official Short-Term Rental Regulations Page for full details, application forms, and contact information. Staying informed through this official portal ensures hosts meet all local requirements and can address any updates promptly.

Ventura, California Market Performance Trends

LTM Avg. Daily Rate$333.00
LTM Occupancy Rate69.6%
LTM Avg. Revenue$4,953

Ventura, California Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:59.9% Booked
  • 4-6 Months:57.4% Booked
  • 7-9 Months:49.3% Booked
  • 10-12 Months:20.5% Booked

Cancellation Policies

  • Flexible:32.4%
  • Moderate:29.2%
  • Strict:30.8%
  • Super Strict:30.8%
  • N/A:1.6%

Minimum Stay

  • 1 Day:62
  • 2 Days:94
  • 3 Days:51
  • 4-6 Days:12
  • 7-29 Days:22
  • 30+ Days:74

Ventura, California Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.84 / 5
  • Cleanliness:4.87 / 5
  • Location:4.88 / 5
  • Value:4.79 / 5
  • Accuracy:4.90 / 5
  • Check-in:4.92 / 5
  • Communication:4.92 / 5

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