Ventura, California Short-Term Rental Market Overview

Population: 110,763
Annual Visitors: 2,000,000
Total STRs: 571
ADR: $333.07

Visitor Profile

Ventura, California, attracts approximately 3 million visitors annually, making it a vibrant hub for tourism in Southern California. The visitor demographic is diverse, with a significant portion comprising families, couples, and outdoor enthusiasts, primarily aged between 25 and 54. Many visitors come for the stunning beaches, outdoor activities, and cultural events, contributing to an economic impact of over $300 million each year. The city’s charm, coupled with its rich history and scenic landscapes, makes it a popular destination for both domestic and international tourists. According to the tourism bureau (https://visitventuraca.com), the area’s appeal lies in its unique blend of relaxation and adventure, making it a favored spot for weekend getaways and longer vacations.

Key visitor statistics indicate that the majority of tourists hail from nearby metropolitan areas, including Los Angeles and San Francisco, with a growing number from international markets. The main reasons for visiting Ventura include beach activities, hiking in the nearby mountains, and exploring local arts and culture. Visitors typically stay an average of 2-3 nights, with peak seasons occurring during the summer months and holiday weekends. The STR data reveals that hotel occupancy rates often exceed 80% during these peak times, highlighting the demand for accommodations. Additionally, many travelers engage in eco-tourism and wellness retreats, further diversifying the visitor profile. For more insights into things to do in Ventura, the official tourism site (https://visitventuraca.com/to-do/) provides a comprehensive guide to attractions and activities, ensuring that visitors have a memorable experience. Overall, Ventura’s tourism landscape is characterized by its dynamic visitor demographics and robust economic contributions.

Top Attractions

Ventura, California, is a coastal gem that offers a delightful mix of attractions, perfect for families, outdoor enthusiasts, and culture seekers alike. Nestled between the Pacific Ocean and the stunning hills of the Los Padres National Forest, Ventura boasts beautiful beaches, vibrant arts, and rich history. Signature attractions such as the Ventura Pier and the Channel Islands National Park provide visitors with unforgettable experiences. Whether you’re looking to soak up the sun on the beach, explore the local art scene, or enjoy outdoor adventures, Ventura has something for everyone. With its charming downtown area filled with shops and eateries, you’ll find plenty of reasons to explore this captivating city further.

One of the must-visit attractions in Ventura is the Channel Islands National Park, a stunning archipelago that offers breathtaking landscapes and diverse wildlife. Visitors can enjoy kayaking, hiking, and whale watching while exploring the natural beauty of the islands. For more information, visit the official site at https://www.nps.gov/chis/index.htm. Another highlight is the Ventura Pier, which stretches 1,700 feet into the ocean, providing panoramic views and a perfect spot for fishing or leisurely strolls. The pier is a great place to soak in the coastal atmosphere. For more activities, check out the official visitor guide at https://visitventuraca.com/to-do/.

Families will love the interactive exhibits at the Museum of Ventura County, which showcases the region’s history and culture. This museum is a fantastic way to engage with local heritage and art. For more family-friendly ideas, explore https://www.ytravelblog.com/things-to-do-in-ventura-california/. With its diverse attractions, Ventura is a perfect destination for anyone seeking adventure, relaxation, and cultural enrichment.

Regulations

Ventura, California, has established specific regulations for short-term rentals to ensure safety, community integrity, and fair taxation. Property owners wishing to operate short-term rentals must obtain a business license and a short-term rental permit, which requires compliance with local zoning laws. Additionally, hosts are required to collect and remit a Transient Occupancy Tax (TOT) of 10% on rental income. This tax must be submitted quarterly, with deadlines for payment set by the city. Restrictions may apply based on the property’s zoning designation, and safety requirements, including smoke detectors and fire extinguishers, must be met. Understanding these regulations is crucial for property owners to avoid penalties and ensure a successful rental experience.

Key requirements for short-term rentals in Ventura include obtaining a short-term rental permit, which is mandatory for all hosts. The application process involves submitting proof of insurance and compliance with safety standards. The TOT of 10% is applicable to all rentals, and property owners must file returns quarterly, with the first payment due on January 31 for the previous year’s fourth quarter. Zoning restrictions may limit where short-term rentals can operate, often requiring properties to be located in designated areas. Failure to comply with these regulations can result in fines and the revocation of rental permits. For more detailed information, visit the official City of Ventura page on short-term vacation rentals (https://www.cityofventura.ca.gov/1565/Short-Term-Vacation-Rentals) and the TOT FAQs provided by the Ventura County Treasurer-Tax Collector (https://venturacounty.gov/ttc/tot-faqs/).

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Vacation Rental Market Overview for Ventura

Ventura attracts visitors with its urban amenities and entertainment and family-friendly attractions. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Ventura, California Market Performance Trends

LTM Avg. Daily Rate$333.00
LTM Occupancy Rate69.6%
LTM Avg. Revenue$4,953

Short-Term Rental Market Performance Analysis for Ventura

The short-term rental market in Ventura demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: mature market with optimized pricing patterns

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Ventura, California Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:58.5% Booked
  • 4-6 Months:57.3% Booked
  • 7-9 Months:51.9% Booked
  • 10-12 Months:17.2% Booked

Cancellation Policies

  • Flexible:32.4%
  • Moderate:29.2%
  • Strict:30.8%
  • Super Strict:30.8%
  • N/A:1.6%

Minimum Stay

  • 1 Day:62
  • 2 Days:94
  • 3 Days:51
  • 4-6 Days:12
  • 7-29 Days:22
  • 30+ Days:74

Short-Term Rental Regulations and Booking Patterns in Ventura

Ventura vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals balanced approach between flexibility and stability. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Ventura, California Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.84 / 5
  • Cleanliness:4.87 / 5
  • Location:4.88 / 5
  • Value:4.79 / 5
  • Accuracy:4.90 / 5
  • Check-in:4.92 / 5
  • Communication:4.92 / 5

Vacation Rental Property Types in Ventura

The vacation rental market in Ventura features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

Market characteristics include concentration in 2-3 bedroom properties ideal for small groups. This distribution reflects local demand patterns and traveler preferences.

Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

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Explore 280 vacation rental markets within California. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

More Locations In California

Related Short-Term Rental Markets

Explore 280 vacation rental markets within California. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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