Ventura, California Short-Term Rental Market
Ventura County STRs averaged $292/night at 61.7% occupancy in April 2026 across approximately 2,357 active listings.
Quick Answer: Ventura, California is an active short-term rental market. average occupancy is 70%. average monthly revenue is $6,242. average daily rate is $344. the top operator is SunnyDays with 94 listings. market score is 62/100 (grade C).
Market data reflects the Ventura/Oxnard regional market, which includes Ventura. Regulations, taxes, and permit details below are specific to Ventura.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Ventura County stretches along the Southern California coast between Los Angeles and Santa Barbara, drawing visitors to its beaches, Channel Islands National Park, and the Ojai Valley. Ventura County attracted $1.93 billion in visitor spending in 2024, supporting 16,620 local jobs. The short-term rental market totals approximately 2,357 active listings. Entire-place units account for 1,993, private rooms for 362, and shared rooms for 2. One-bedroom units are the most common segment at 912 listings, followed by three-bedrooms (505), two-bedrooms (488), four-bedrooms (328), and five-bedrooms (123).
In April 2026, the market recorded 61.7% occupancy, an average daily rate of $292.08, and RevPAR of $180.06. Monthly revenue per listing averaged $4,756. Year-over-year, occupancy edged down 0.6 percentage points and ADR declined 1.6%, while revenue per listing grew 8.3%, suggesting improved occupancy distribution across the calendar rather than rate growth driving the gain.
The channel mix leans toward Airbnb: 1,243 listings appear on Airbnb only, 975 are cross-listed on both Airbnb and VRBO, and 139 list on VRBO only. The market’s composite score is 61.5 out of 100. Seasonality scores 83.4 and regulation 69.7, while rental demand (65.6) and revenue growth (66.7) sit in a moderate range. Investability scores 55.8.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 53% | $206 | $3,055 |
| Feb | 62% | $212 | $3,169 |
| Mar | 64% | $235 | $3,939 |
| Apr | 62% | $246 | $3,985 |
| May | 62% | $264 | $4,247 |
| Jun | 70% | $303 | $5,372 |
| Jul | 73% | $297 | $5,660 |
| Aug | 69% | $289 | $5,309 |
| Sep | 59% | $261 | $4,098 |
| Oct | 58% | $242 | $3,822 |
| Nov | 58% | $240 | $3,570 |
| Dec | 57% | $245 | $3,804 |
Top Short-Term Rental Operators in Ventura
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | SunnyDays | 94 | 1,916 | ★ 4.65 |
| 2 | Remax Gold Coast | 47 | 2,483 | ★ 4.80 |
| 3 | Evolve | 24 | 808 | ★ 4.66 |
| 4 | Sandy Shores Realty | 22 | 1,158 | ★ 4.82 |
| 5 | 5star West Beach Properties | 22 | 1,872 | ★ 4.92 |
What Kind of STR Should I Buy in Ventura?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 912 |
| 2 bed | 488 |
| 3 bed | 505 |
| 4 bed | 328 |
| 5 bed | 123 |
ADR by Property Tier
| Entire Home | $379 |
| Luxury | $614 |
| Professionally Managed | $504 |
Revenue by Dwelling Type
| Apartment | $3,849 |
| Entire Place | $6,889 |
| House | $6,760 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.7% |
| vrbo | 5.9% |
| both | 41.4% |
Investment Analysis
Ventura County’s typical home value of $903,847 (April 2026 Zillow estimate) reflects the premium of Southern California coastal real estate. Monthly average revenue of $4,756 implies annualized gross revenue of approximately $57,072, representing a gross yield near 6.3% before operating costs. That baseline is supported by ADR nearly 33% above the US median and a summer season that reliably drives occupancy above 70%.
Tier comparisons show significant differentiation. Entire-home listings average $322.73 per night versus the all-listing ADR of $292.08, a 10% premium. Professionally managed listings reach $400.48 per night (37% above market average). The luxury tier averages $539.79 per night (85% premium over the baseline). Monthly revenue for entire-place listings averaged $5,241 and for house listings averaged $5,116, versus $3,066 for apartment-type listings.
The regulatory environment is complex across this multi-jurisdiction market. City of Ventura new permit issuance was paused as of late 2024 and was pending Coastal Commission certification as of April 2026. City of Oxnard caps vacation rentals at 5% of dwelling units per neighborhood with a 100-night annual cap. Ojai prohibits all STRs citywide. Investors must identify the precise jurisdiction of any target property and confirm current permitting status before purchasing, as the operating assumption that a permit can be obtained is not valid in all parts of Ventura County.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Ventura County STR bookings arrive with an average lead time of 43.0 days, meaning guests book approximately six weeks ahead of arrival. This is consistent with a Southern California coastal market where leisure travelers plan seasonal trips in advance but the proximity to Los Angeles also generates shorter-notice weekend demand. Operators should price summer inventory at least 90 days out and use dynamic pricing tools to capture last-minute Southern California weekenders during shoulder months.
Average length of stay is 4.79 nights, indicating a mix of week-long vacations and long weekends. At nearly five nights per turn, cleaning cost amortization is favorable. Operators considering 3-night minimum policies would align with the market average and filter out single-night bookings that increase cleaning burden without proportional revenue lift. Channel Islands boat tours, which require advance booking, may influence some guests to plan trips with slightly longer stays to allow for flexible weather-dependent excursions.
Short-Term Rental Regulations
Ventura County covers multiple jurisdictions with significantly different STR rules. Investors must confirm the specific jurisdiction of any property before assuming a permit is available.
City of Ventura: STRs are permitted under an updated STVR and Homestays Ordinance adopted December 10, 2024. New permit issuance was paused pending Coastal Commission review of the Local Coastal Program Amendment. The Coastal Commission approved the LCPA on March 11, 2026, with four modifications. As of late April 2026, the city was presenting an amended ordinance to Council for final adoption. Existing valid permits continued to operate during this period. Requirements for permit holders include a city business license and $1 million per occurrence liability insurance. Downtown and Pierpont Beach districts are each capped at 100 STVR permits, with Pierpont also limited to 10% of homes per lane. The TOT rate is 10%.
City of Oxnard: STRs are permitted with two tracks. Vacation Rentals (owner not required to be present) are capped at 100 rental days per calendar year and require a property manager available at all times. Vacation rentals are capped at 5% of dwelling units per neighborhood and require a 200-foot minimum separation between permitted properties. A 3-night minimum stay applies. Both permit types require a city permit and 10% TOT remittance.
Unincorporated Ventura County: one STR permit per property owner regardless of number of properties. ADUs are ineligible for STR permits.
City of Ojai: all STRs are prohibited citywide. Advertising is also banned under Ordinance 862, strengthened April 2024, with revenue disgorgement enforcement. Enforcement across the county is rated moderate.
Market Comparison
Ventura County’s April 2026 occupancy of 61.7% is approximately 7 percentage points above the US median STR occupancy of roughly 55%. The all-listings ADR of $292.08 is approximately 33% above the US median ADR of around $220, reflecting the Southern California coastal premium. RevPAR of $180.06 is well above the national median.
The market’s overall score of 61.5 is moderate relative to other California coastal markets, with seasonality (83.4) as the strongest component and rental demand (65.6) as a relative softness. Revenue growth at 66.7 and the year-over-year revenue per listing increase of 8.3% suggest improving performance despite slight occupancy and ADR softness.
Among property managers, SunnyDays leads the market with 94 listings and a 4.65 average rating across 1,916 reviews. Remax Gold Coast holds 47 listings with a 4.80 average rating and 2,483 reviews. Evolve, the national platform manager, operates 24 listings at a 4.66 rating. Sandy Shores Realty manages 22 listings at 4.82 average rating, and 5star West Beach Properties manages 22 listings at 4.92. The top five operators collectively hold 209 listings, representing approximately 8.9% of the 2,357-listing market.
Frequently Asked Questions About Ventura, California
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