East Hampton, New York Short-Term Rental Market
East Hampton STRs averaged $296/night at 49.3% occupancy in April 2026, with luxury-tier properties commanding $1,554/night.
Quick Answer: East Hampton, New York is an active short-term rental market. average occupancy is 49%. average monthly revenue is $3,615. average daily rate is $296. the top operator is StayMarquis with 354 listings. market score is 42/100 (grade D).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
East Hampton, New York encompasses the South Fork of Long Island including the Hamptons and Montauk, and operates under some of the most restrictive short-term rental rules in the country. Despite that regulatory environment, the market recorded a $295.71 average daily rate and 49.3% occupancy in April 2026, producing a RevPAR of $145.83. Total listings number approximately 9,797, with entire-place rentals accounting for 8,349 units (85%), private rooms at 1,444 (15%), and shared rooms at 4.
Bedroom distribution skews toward 1-bedrooms (2,944), with 3-bedrooms (2,097) and 4-bedrooms (1,937) the next largest segments, followed by 5-bedrooms (1,425) and 2-bedrooms (1,392). Airbnb dominates channel distribution with 4,965 Airbnb-only listings versus 961 VRBO-only; 3,871 listings appear on both platforms.
Year-over-year as of April 2026, occupancy declined 1.08%, ADR increased 10.89%, and revenue fell 6.18%. The ADR increase alongside revenue decline likely reflects a shift toward fewer, higher-rate bookings per property. The revenue growth score is 81.99 out of 100, indicating positive long-run revenue trajectory despite the April 2026 dip. The market’s seasonality score is 42.33 out of 100, reflecting the compressed Hamptons summer season.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 35% | $275 | $2,998 |
| Feb | 47% | $269 | $3,030 |
| Mar | 49% | $278 | $3,342 |
| Apr | 52% | $306 | $3,719 |
| May | 55% | $404 | $4,377 |
| Jun | 61% | $623 | $7,925 |
| Jul | 65% | $786 | $12,153 |
| Aug | 68% | $859 | $14,132 |
| Sep | 40% | $576 | $6,412 |
| Oct | 36% | $362 | $4,192 |
| Nov | 42% | $319 | $3,589 |
| Dec | 46% | $307 | $3,780 |
Top Short-Term Rental Operators in East Hampton
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | StayMarquis | 354 | 2,052 | ★ 4.79 |
| 2 | Evolve | 77 | 2,570 | ★ 4.47 |
| 3 | PMI GOLD COAST PROPERTIES | 51 | 268 | ★ 4.62 |
| 4 | Luxury Beach Getaway | 47 | 1,251 | ★ 4.78 |
| 5 | Vacasa | 45 | 980 | ★ 4.30 |
What Kind of STR Should I Buy in East Hampton?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,944 |
| 2 bed | 1,392 |
| 3 bed | 2,097 |
| 4 bed | 1,937 |
| 5 bed | 1,425 |
ADR by Property Tier
| Entire Home | $359 |
| Luxury | $1,554 |
| Professionally Managed | $691 |
Revenue by Dwelling Type
| Apartment | $2,229 |
| Entire Place | $4,198 |
| House | $4,186 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 50.7% |
| vrbo | 9.8% |
| both | 39.5% |
Investment Analysis
East Hampton is one of the highest-priced STR entry points in the dataset. The typical home value is $2,007,563 (Zillow, April 2026), with a median list price of $2,563,333 and a median 112 days to pending, indicating a slow-moving luxury market. At the April 2026 monthly revenue of $3,615, annualized gross revenue projects to approximately $43,378, implying a gross yield of roughly 2.2% on the typical home value before expenses, taxes, and vacancies.
The tier spreads are extreme. All-listings ADR is $295.71, but the luxury tier reaches $1,554.22 (5.3x), and the professionally managed tier averages $690.81 (2.3x). Entire-home listings generate $4,198 in monthly revenue versus $2,229 for apartments. Houses average $4,186 per month.
The regulatory structure (see Regulatory Summary) effectively prohibits conventional nightly-turnover STR operations for most properties. The practical market here runs on 2-week, monthly, and seasonal leases, which explains the 4.58-night average stay. Investors should underwrite to a seasonal-lease model rather than a nightly-booking model. Annual average revenue for 2025 was $6,762 per month versus $6,440 in 2024, a 5.0% gain, suggesting the seasonal-lease market is growing despite the restriction on short-stay turnover.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
East Hampton guests book an average of 34.87 days (approximately 5 weeks) in advance and stay an average of 4.58 nights per booking. The 35-day lead time is shorter than many comparable beach markets, which likely reflects the market’s orientation toward longer-stay seasonal bookings that are negotiated directly or through local agencies rather than booked through OTA platforms far in advance.
The 4.58-night average stay is above the typical weekend (2 nights) and consistent with a market where the minimum viable booking is a long weekend or part-week stay. Given the regulatory restriction of no more than two sub-14-day rentals per 6-month period, operators who do use OTAs are incentivized to prioritize longer bookings. Operators should target 7-night and 14-night minimums in peak summer to stay within the term-limit framework while maximizing per-booking revenue.
Short-Term Rental Regulations
East Hampton operates under a Rental Registry system (Town Code Chapter 199, in effect since 2015) that significantly limits high-frequency short-term rental activity. Every owner who rents a home must register with the Building Department, obtain a Rental Registry Number, complete a safety self-inspection checklist, and display the registry number in all advertisements. The biennial (two-year) registration fee is $100, though town board discussions in 2025 referenced potential increases to $200.
The defining restriction is a term limit: a property may be rented for fewer than 14 days no more than twice in any six-month period. This effectively prohibits conventional nightly and weekend-turnover short-term rental operations. The practical market runs on two-week, monthly, and full-season leases rather than frequent short stays.
Rentals to immediate relatives or owner-occupied portions of a home are exempt. There is no owner-occupancy or primary-residence mandate for registered rentals and no published annual night cap. The Suffolk County Hotel and Motel occupancy tax is 5.5%, effective June 1, 2023, filed quarterly, in addition to applicable New York State and county sales tax.
Penalties are substantial: missing the registry number in advertisements carries $150-$1,500 in fines and up to 15 days in jail. Operating unregistered carries $3,000-$15,000 and up to 6 months in jail, rising to $8,000-$30,000 for repeat offenses. In October 2025, town officials noted that only approximately half of an estimated 1,874 active listings were registered, and the town board was considering purchasing platform-tracking software and raising fees. Enforcement is rated moderate.
Market Comparison
East Hampton’s $295.71 all-listings ADR sits above the national US STR median of approximately $220, though this figure understates the market’s premium character: the luxury tier at $1,554.22 and professionally managed tier at $690.81 reflect where high-end Hamptons inventory actually transacts. Occupancy at 49.3% in April 2026 is below the US median of approximately 55%, consistent with a market where regulatory constraints and high price points limit booking frequency.
Professional management is concentrated among a small number of operators. StayMarquis leads with 354 listings and 2,052 reviews (4.79 rating). Evolve operates 77 listings with 2,570 reviews (4.47 rating). PMI Gold Coast Properties has 51 listings (4.62 rating). Luxury Beach Getaway holds 47 listings (4.78 rating), and Vacasa rounds out the top five with 45 listings (4.30 rating). The top operator, StayMarquis, accounts for approximately 3.6% of total market supply (354 of 9,797 listings), indicating a fragmented market without dominant scale players.
Frequently Asked Questions About East Hampton, New York
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