Santa Clarita, California Short-Term Rental Market Overview

Population: 228,673
Annual Visitors: 3,365,000
Total STRs: 88
ADR: $311.79

Visitor Profile

Santa Clarita, California, attracts a diverse range of visitors seeking outdoor adventures, family-friendly attractions, and Hollywood history. Tourists often come to experience the thrill of Six Flags Magic Mountain, renowned as the ‘Thrill Capital of the World,’ or explore scenic trails ideal for hiking, mountain biking, and horseback riding. This city provides a perfect blend of outdoor recreation and entertainment, making it a popular destinations for adventure-seekers and families alike. Visitors who are passionate about nature and outdoor activities value the extensive trail systems and natural landscapes, while those interested in entertainment and movies are drawn to the area’s Hollywood connection and local film studios. A highlight for many is a visit to Vasquez Rocks Natural Area & Nature Center, a stunning geological formation also famous for its appearances in TV and film, offering both an iconic photo backdrop and a unique outdoor experience.

Top Attractions

Santa Clarita is a vibrant destination filled with exciting attractions and natural beauty, making it a perfect getaway for adventure seekers and families alike. Among the top highlights is Six Flags Magic Mountain, renowned as the ‘Thrill Capital of the World,’ offering adrenaline-pumping roller coasters and exciting rides. Visitors can also explore Hurricane Harbor, a popular water park that provides refreshing fun during warm California days. For those interested in outdoor activities, Santa Clarita boasts nearly 9,000 acres of open space with trails for hiking, mountain biking, and horseback riding, allowing visitors to immerse themselves in the region’s stunning landscapes.
Beyond outdoor adventures, Santa Clarita offers cultural and historical attractions such as the William S. Hart Regional Park, Gibbon Conservation Center, and the scenic Vasquez Rocks Natural Area, famous for its unique rock formations featured in movies and TV shows. The city also caters to art and entertainment enthusiasts with public art installations, museums, and musical venues. Whether you’re seeking thrilling theme parks, exploring scenic trails, or experiencing local history, Santa Clarita’s diverse attractions promise an energetic and enriching escape for every traveler.

Regulations

Santa Clarita, California has a regulatory framework governing short-term rentals that hosts need to be aware of before listing their properties. The city imposes specific rules to ensure these rentals operate safely, responsibly, and in accordance with local community standards. Hosts can expect requirements related to permits, occupancy standards, safety compliance, and taxation, all designed to balance neighborhood preservation with the benefits of short-term rental income.

Key Regulatory Considerations:

Licensing and Permits: Hosts generally must obtain a permit or business license from the City of Santa Clarita to legally operate a short-term rental. This process typically involves submitting an application to the city’s planning or business licensing department, paying a fee, and renewing the permit periodically. Failure to comply may result in fines or penalties.

Primary Residence Requirements: Many jurisdictions in California including cities like Santa Clarita often impose rules requiring the short-term rental to be the host’s primary residence or may limit the number of days a property can be rented when the host is not present. Specific limit details (such as annual caps) on rental days might apply or be required to ensure neighborly peace and reduce transient disturbances.

Zoning and Location: Zoning laws influence where short-term rentals are permitted, often excluding certain residential zones to maintain community character. Hosts should verify their property’s zoning classification with city planning to confirm eligibility.

Occupancy, Health & Safety: Regulations typically mandate occupancy limits based on property size or number of bedrooms, and require health and safety features such as smoke detectors, carbon monoxide alarms, and fire extinguishers. Compliance with local fire codes and building safety standards is essential.

Tax Obligations: Hosts are responsible for collecting and remitting transient occupancy taxes (TOT) and other applicable local taxes. Registration with the appropriate city or county tax office is often necessary, and noncompliance can carry penalties.

Operational Standards & Enforcement: Hosts must adhere to standards governing guest behavior, noise control, parking, and advertising accuracy. Local authorities enforce these rules actively to mitigate disturbances to neighbors, with fines and permit revocations as potential consequences for violations.

Given the complexity and potential updates in regulations, hosts should consult official sources to ensure full compliance. For the most current and legally binding information, property owners should consult the City of Santa Clarita’s Official Short-Term Rental Regulations Page where comprehensive guides, ordinances, and application procedures are detailed.

Santa Clarita, California Market Performance Trends

LTM Avg. Daily Rate$292.00
LTM Occupancy Rate53.3%
LTM Avg. Revenue$2,686

Santa Clarita, California Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:59.4% Booked
  • 4-6 Months:41.4% Booked
  • 7-9 Months:53.8% Booked
  • 10-12 Months:6.3% Booked

Cancellation Policies

  • Flexible:54.4%
  • Moderate:28.1%
  • Strict:17.5%
  • Super Strict:17.5%

Minimum Stay

  • 1 Day:30
  • 2 Days:26
  • 3 Days:2
  • 4-6 Days:4
  • 7-29 Days:4
  • 30+ Days:9

Santa Clarita, California Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.76 / 5
  • Cleanliness:4.82 / 5
  • Location:4.88 / 5
  • Value:4.81 / 5
  • Accuracy:4.85 / 5
  • Check-in:4.85 / 5
  • Communication:4.83 / 5

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