Glendale, California Short-Term Rental Market
Glendale, CA STRs averaged $208/night at 67.5% occupancy in April 2026, but city rules restrict STRs to owner-occupied home-sharing only.
Quick Answer: Glendale, California is an active short-term rental market. average occupancy is 73%. average monthly revenue is $4,987. average daily rate is $262. the top operator is Blueground with 579 listings. market score is 46/100 (grade D).
Market data reflects the Los Angeles regional market, which includes Glendale. Regulations, taxes, and permit details below are specific to Glendale.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Glendale, California is a 187,823-resident city in Los Angeles County, adjacent to Burbank and Pasadena. The local visitor economy is driven primarily by retail and entertainment, anchored by The Americana at Brand and the Glendale Galleria. As of April 2026, the market recorded an average daily rate of $208, occupancy of 67.5%, and RevPAR of $140.71. Active inventory in the dataset totals approximately 49,159 listings.
Listing composition shows entire-place rentals at 39,384 units (80.1% of inventory), private rooms at 9,446 (19.2%), and shared rooms at 329 (0.7%). Bedroom distribution is heavily weighted toward 1-bedroom units at 26,391 listings, followed by 2-bedroom (10,898), 3-bedroom (6,476), 4-bedroom (3,353), and 5-bedroom (1,930).
Airbnb dominates the channel mix with 35,391 listings, VRBO carries 1,657, and 12,111 are cross-listed on both platforms. Year-over-year as of April 2026, occupancy rose 1.16 percentage points, while ADR declined 5.50% and revenue grew 1.38%. The 2025 annual average occupancy was 66.9% at $212 ADR, generating $3,915 average monthly revenue. The market’s seasonality score is 96.6 out of 100, reflecting the consistent year-round demand of the LA market. Investability scores 46.5, constrained by the high property entry cost and strict regulatory environment.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 61% | $167 | $2,828 |
| Feb | 70% | $177 | $3,049 |
| Mar | 69% | $188 | $3,597 |
| Apr | 66% | $185 | $3,327 |
| May | 68% | $191 | $3,475 |
| Jun | 73% | $215 | $4,020 |
| Jul | 74% | $210 | $4,131 |
| Aug | 70% | $211 | $3,989 |
| Sep | 65% | $184 | $3,253 |
| Oct | 68% | $181 | $3,344 |
| Nov | 63% | $180 | $3,065 |
| Dec | 63% | $188 | $3,210 |
Top Short-Term Rental Operators in Glendale
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Blueground | 579 | 737 | ★ 4.29 |
| 2 | The Maimon Group | 212 | 993 | ★ 4.67 |
| 3 | Evolve | 175 | 5,119 | ★ 4.44 |
| 4 | Zuma Housing | 150 | 27 | ★ 4.82 |
| 5 | Catalina Vacations | 143 | 5,137 | ★ 4.49 |
What Kind of STR Should I Buy in Glendale?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 26,391 |
| 2 bed | 10,898 |
| 3 bed | 6,476 |
| 4 bed | 3,353 |
| 5 bed | 1,930 |
ADR by Property Tier
| Entire Home | $308 |
| Luxury | $585 |
| Professionally Managed | $411 |
Revenue by Dwelling Type
| Apartment | $4,283 |
| Entire Place | $5,796 |
| House | $5,514 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 72% |
| vrbo | 3.4% |
| both | 24.6% |
Investment Analysis
Glendale, CA presents a fundamentally different investment case than most STR markets. The city prohibits un-hosted vacation rentals under Municipal Code Chapter 5.56. Only home-sharing is permitted, meaning the host must live on the property and be present during the entire guest stay. This is a strict restriction: traditional investor-owned, absentee-operated short-term rentals are flatly prohibited. ADUs and rent-stabilized units are also ineligible.
For those who qualify under the home-sharing model, the financial metrics are as follows. The typical home value is $1,205,826 (median sale price $1,071,250 as of April 2026). At an average monthly revenue of $3,823 per listing and annualized to approximately $45,875, the gross yield is roughly 3.8% against the typical home value. Against the median sale price of $1,071,250, the gross yield reaches approximately 4.3%. These figures are pre-expense and reflect the all-listings average, which includes private rooms and other listing types; home-sharing operators renting out a single room or guest suite would generate revenue below these averages.
The for-sale inventory of 228 homes and a median days to pending of just 15 days indicates an active, competitive housing market with limited time to underwrite. The sale-to-list ratio of 0.932 suggests buyers are occasionally achieving below-list transactions, though the 15-day pending timeline suggests competitive conditions. The data does not support a traditional non-owner-occupied STR investment thesis here, and the investability score of 46.5 reflects these constraints.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Glendale guests book an average of 32.2 days in advance as of April 2026, the shortest lead time among the five areas in this batch. This reflects the urban, convenience-driven nature of Los Angeles-area travel: guests searching for accommodation near Burbank, Pasadena, or Hollywood often book relatively close to arrival, unlike resort or outdoor recreation travelers who plan further ahead.
Average length of stay is 5.83 nights, the longest in this batch. This is a distinctive feature of the Glendale market and likely reflects a significant share of extended business travel, relocation stays, and production-industry accommodation common in the Burbank-Glendale corridor. A nearly 6-night average means operators see fewer turnovers per month relative to markets with 2-to-3-night averages, keeping cleaning costs lower per occupied month.
For pricing strategy, the 32-day lead time means operators have a shorter window for rate optimization. Reviewing and adjusting rates weekly within the 35-day horizon is more important here than in markets with 45-to-50-day lead times. Properties that accommodate extended stays of 7 nights or more with weekly-rate discounts may capture the work-stay segment that drives the high length-of-stay average.
Short-Term Rental Regulations
Glendale permits short-term rentals only under a strict home-sharing model. Un-hosted vacation rentals, where the owner is not present during the guest stay, are prohibited under Glendale Municipal Code Chapter 5.56. The property must be the host’s primary residence, verified with documents such as a driver’s license, vehicle registration, or utility bill.
Before accepting any bookings, hosts must obtain a Home-Sharing License from the Community Development Department’s Licensing Division (apply via GlendalePermits.org). The license is currently issued at no cost and must be renewed annually. Hosts must also register for a Transient Occupancy Registration Certificate to collect and remit Glendale’s 12% transient occupancy tax (TOT), which must be separately itemized on guest receipts. Records of each stay, including number of guests, length, and price, must be retained for three years.
Key restrictions: ADUs are ineligible for home-sharing. Units subject to Glendale’s rent stabilization ordinance cannot be used as STRs. There is no annual nights cap on hosted stays. Violations start at approximately $500 for a first offense and escalate to $1,000 or more for repeat offenses. Enforcement is rated strict. Operators who hold a platform-visible listing but do not meet the primary-residence and owner-present requirements are operating outside Glendale’s legal framework.
Market Comparison
Glendale’s April 2026 occupancy of 67.5% is well above the US STR median of approximately 55%, reflecting consistent Southern California demand. The ADR of $208 is near the US median of roughly $220, lower than might be expected for an LA County city, partly because the all-listings average is pulled down by the high proportion of private-room listings (19.2% of inventory). RevPAR of $140.71 is healthy relative to most urban markets.
Blueground leads by listing count with 579 listings and a 4.29 average rating across 737 reviews. The Maimon Group operates 212 listings with a 4.67 rating, and Evolve manages 175 listings with a 4.44 rating across 5,119 reviews. Zuma Housing holds 150 listings at a 4.82 rating and Catalina Vacations 143 listings at a 4.49 rating. The top five operators together account for 1,259 of approximately 49,159 active listings, roughly 2.6% market share, making this one of the most fragmented management markets in this batch.
Blueground’s business model is primarily medium-to-long-term furnished apartment rentals rather than traditional nightly STRs, which is consistent with Glendale’s home-sharing restriction and the market’s 5.83-night average stay. The market’s revenue growth score of 57.2 and total score of 45.8 rank among the lower end of the batch, consistent with the combination of high entry costs and regulatory restrictions on traditional STR investment.
Frequently Asked Questions About Glendale, California
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