Rockbridge, Ohio Short-Term Rental Market
The Rockbridge area STR market earned $402 ADR at 60% occupancy in June 2026.
Quick Answer: Rockbridge, Ohio is an active short-term rental market. average occupancy is 60%. average monthly revenue is $6,864. average daily rate is $402. the top operator is Book Hocking with 287 listings. market score is 92/100 (grade A).
Market data reflects the Hocking Hills regional market, which includes Rockbridge. Regulations, taxes, and permit details below are specific to Rockbridge.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Rockbridge is a small gateway community, population about 160, within Ohio’s Hocking Hills region in Hocking County, one of the most-visited outdoor destinations in the state. The broader Hocking Hills area draws an estimated 4 to 5 million visitors annually, up sharply from under 1 million before 2020, driven by pandemic-era outdoor travel and social media exposure. Visitors are predominantly regional drive-market travelers from Columbus, Cincinnati, Cleveland, and neighboring states seeking hiking, cabin getaways, ziplining, and nature, with tourism generating roughly $270 to $436 million in economic impact for Hocking County.
Short-term rental performance data in this data set is tracked at a submarket level shared with the nearby town of Logan, so the figures below describe the wider Rockbridge area STR market rather than city-limits-only precision. In June 2026, the most recent month with complete data, the area’s average daily rate across all listings was $401.95 at 60.39% occupancy, generating average monthly revenue of $6,864.17 per listing. Occupancy is roughly flat year over year (up 0.45%), ADR is down 1.65%, and monthly revenue is up a modest 1.19% year over year.
Bedroom mix, listing-type mix, channel mix, and market-score data in this data set are tracked at a shared regional level rather than measured uniquely for Rockbridge, so this profile omits those figures rather than present regional numbers as if they were city-specific. Booking data for the area shows an average lead time of 63.21 days and an average length of stay of 2.70 nights, the shortest average stay in this project.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 35% | $277 | $2,858 |
| Feb | 39% | $278 | $2,801 |
| Mar | 52% | $282 | $4,043 |
| Apr | 50% | $285 | $3,957 |
| May | 50% | $305 | $4,244 |
| Jun | 60% | $329 | $5,414 |
| Jul | 66% | $306 | $5,641 |
| Aug | 60% | $300 | $5,137 |
| Sep | 54% | $291 | $4,235 |
| Oct | 62% | $294 | $5,135 |
| Nov | 52% | $290 | $4,166 |
| Dec | 44% | $291 | $3,684 |
Top Short-Term Rental Operators in Rockbridge
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Book Hocking | 287 | 19,291 | ★ 4.80 |
| 2 | Chalets in Hocking Hills | 51 | 6,440 | ★ 4.81 |
| 3 | Glamping Hub International | 42 | 633 | ★ 4.89 |
| 4 | 1st Choice Cabin Rentals | 42 | 5,245 | ★ 4.45 |
| 5 | Inn & Spa at Cedar Falls | 41 | 620 | ★ 4.79 |
What Kind of STR Should I Buy in Rockbridge?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 776 |
| 2 bed | 645 |
| 3 bed | 533 |
| 4 bed | 272 |
| 5 bed | 275 |
ADR by Property Tier
| Entire Home | $401 |
| Luxury | $653 |
| Professionally Managed | $425 |
Revenue by Dwelling Type
| Apartment | $3,121 |
| Entire Place | $6,866 |
| House | $7,177 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.9% |
| vrbo | 11.8% |
| both | 65.3% |
Investment Analysis
At the area’s current average daily rate of $401.95, the Rockbridge area STR market produced $6,864.17 in average monthly revenue per listing in June 2026, or roughly $82,370 annualized. Against Rockbridge’s own typical home value of $360,386.54 (per Zillow data as of June 30, 2026, a genuinely city-specific figure), that annualized revenue implies a gross rental yield of approximately 22.9% before accounting for mortgage, taxes, insurance, cleaning, and management costs, one of the strongest yields in this project.
As of mid-2026, Rockbridge has no local short-term rental permit or zoning framework at all, making it one of Ohio’s most STR-investor-accessible markets today: the only firm requirement is registering with the Hocking County Lodging Tax Department. That is changing. The Hocking County Zoning Commission voted on February 12, 2026 to recommend a countywide STR ordinance (draft #6) to the Board of Commissioners, which had not been formally adopted as of this data set’s July 2026 snapshot. The proposed ordinance would add an annual $50 county permit, safety standards including two exits per bedroom, an 18-hour minimum rental period, $1 million liability insurance, occupancy limits tied to bedroom and loft square footage, and a local contact requirement. Investors should confirm the ordinance’s adoption status directly with Hocking County before assuming today’s light-touch rules will continue.
ADR tiers show meaningful separation: entire-home listings average $400.70 per night, essentially the same as the all-listings figure, professionally managed listings average $424.84 (about 6% above the all-listings average), and luxury-tier listings command $653.17 (roughly 63% above).
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests in the Rockbridge area book an average of 63.21 days ahead of their stay, and the average length of stay is 2.70 nights, the shortest average stay in this project. This combination points to planned but relatively brief cabin getaways, likely weekend hiking and nature trips, rather than extended vacations.
For pricing, a roughly nine-week booking window gives owners solid visibility into demand ahead of the June-through-July peak and the October fall-foliage bump, allowing early bookings to be priced firmly while later gaps get discounted closer to arrival. The 2.70 night average stay means very high turnover per listing, more check-ins and cleanings per month than in most markets in this project, so cleaning and turnover costs factor heavily into monthly economics. Given the strong spring-through-fall demand and the pending regulatory change, owners should also budget time to track the countywide STR ordinance’s progress rather than assuming the current permit-free environment is permanent.
Short-Term Rental Regulations
Rockbridge is unincorporated (Good Hope Township, Hocking County), so no municipal STR zoning applies today, and Hocking County currently has light-touch regulation limited to lodging-tax registration. Every lodging establishment, including Airbnb, Vrbo, and cabin rentals, must register with the Hocking County Lodging Tax Department and collect and remit the 6.00% bed tax, split 3% to the county and 3% to the local township, filed monthly. Booking platforms do not remit this tax on the host’s behalf, so operators are responsible for collection and monthly filing themselves. There are currently no owner-occupancy or primary-residence rules and no cap on rental nights.
Change is imminent, however. After booming crowds strained the region, the Hocking County Zoning Commission voted on February 12, 2026 to recommend a countywide STR ordinance to the Board of Commissioners. The pending draft (draft #6, dated January 29, 2026) would require an annual county STR permit costing about $50 per year, issued by the Regional Planning Office, along with safety standards requiring two exits per bedroom, a minimum 18-hour rental period, $1 million in liability insurance, occupancy limits based on bedroom and loft square footage (children under 6 excluded from the count), driveway and emergency-vehicle access standards, and a designated local contact reachable within 30 minutes or 30 miles.
As of this data set’s mid-2026 snapshot, the ordinance had not been formally adopted. Enforcement under the current light-touch framework is rated minimal, but investors should confirm the ordinance’s status directly with Hocking County before assuming today’s rules will remain in place.
Market Comparison
The Rockbridge area’s 60.39% occupancy in June 2026 runs above the roughly 55% median occupancy typically seen across the broader U.S. short-term rental market, and its $401.95 average daily rate is well above the roughly $220 national median ADR. This combination reflects strong demand for a well-established Ohio outdoor-recreation destination with a rapidly growing visitor base since 2020.
Top property manager data in this data set is tracked at a shared regional level with the nearby town of Logan rather than uniquely for Rockbridge, so this profile does not present specific operator names, listing counts, or ratings as Rockbridge-specific. Rockbridge’s own regulatory situation is a more consequential local factor right now: today’s light-touch, permit-free environment is likely temporary, with a countywide STR ordinance recommended by the Zoning Commission in February 2026 and pending adoption as of this data set’s snapshot.
Frequently Asked Questions About Rockbridge, Ohio
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