Rockbridge, Ohio Short-Term Rental Market
Hocking Hills region STR market averaged $373 ADR, 52.0% occupancy and $5,460 monthly revenue in September 2026.
Quick Answer: Rockbridge, Ohio is an active short-term rental market. average occupancy in the Hocking Hills market area is 52%. average monthly revenue in the Hocking Hills market area is $5,460. average daily rate in the Hocking Hills market area is $373. the top operator in the Hocking Hills market area is Book Hocking with 287 listings. market score is 92/100 (grade A).
Market data reflects the Hocking Hills regional market, which includes Rockbridge. Regulations, taxes, and permit details below are specific to Rockbridge.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the Hocking Hills region STR market, which includes Rockbridge. Rockbridge is an unincorporated community of about 160 residents in Good Hope Township, Hocking County, and the performance figures below describe the regional market rather than a single town. As of September 2026, the average daily rate (ADR) across all listings was $373, occupancy was 52.0%, and average monthly revenue per listing was $5,460. Year over year, occupancy rose 9.0%, ADR rose 0.2%, and revenue rose 10.8%, so recent growth came almost entirely from more booked nights rather than higher prices. Entire-place listings averaged $5,466 in monthly revenue and houses averaged $5,715, while apartments averaged $2,515. Using the seasonal sum of monthly revenue, the annualized figure for an average listing is $51,829. Demand is anchored by the Hocking Hills outdoor destination. Rockbridge State Nature Preserve protects the Rockbridge Natural Arch, Ohio’s largest natural bridge, and nearby Hocking Hills State Park offers Old Man’s Cave, Ash Cave, and Cedar Falls. The broader region draws an estimated 4 to 5 million visitors a year, up from under 1 million before 2020, mostly drive-market travelers from Columbus, Cincinnati, Cleveland, and neighboring states. Visitors are mainly hikers, couples on weekend getaways, and nature tourists, with peak demand from spring through fall and a strong fall foliage season. Longer-term data shows steady rate growth: the annual ADR was $213 in 2017 and $360 in 2025. STR metrics for this area are tracked at a shared regional level rather than uniquely for Rockbridge, so this profile omits bedroom, channel, and listing-type counts and the top-operator names.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 39% |
| Mar | 52% |
| Apr | 50% |
| May | 50% |
| Jun | 60% |
| Jul | 66% |
| Aug | 59% |
| Sep | 54% |
| Oct | 62% |
| Nov | 52% |
| Dec | 44% |
Month-by-month nightly rates and revenue figures for Rockbridge are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Hocking Hills market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Hocking Hills market as a whole, which includes Rockbridge, so these counts are not Rockbridge-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Book Hocking | 287 | 19,291 | ★ 4.80 |
| 2 | Chalets in Hocking Hills | 51 | 6,440 | ★ 4.81 |
| 3 | Glamping Hub International | 42 | 633 | ★ 4.89 |
| 4 | 1st Choice Cabin Rentals | 42 | 5,245 | ★ 4.45 |
| 5 | Inn & Spa at Cedar Falls | 41 | 620 | ★ 4.79 |
What Kind of STR Should I Buy in Rockbridge?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Rockbridge are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.9% |
| vrbo | 11.8% |
| both | 65.3% |
Home Value Trends (Rockbridge)
Typical home values, median sale prices, and the 10-year price trend for Rockbridge are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Rockbridge — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Rockbridge, and no STR permit is required today. Rockbridge is unincorporated, in Good Hope Township, Hocking County, so no municipal STR zoning applies. The one firm requirement is county lodging tax registration. Every lodging operator, including Airbnb and VRBO hosts and cabin rentals, must register with the Hocking County Lodging Tax Department and collect and remit the 6% bed tax, with 3% going to the county and 3% to the township, filed monthly. Booking platforms do not remit this tax on the host’s behalf, so operators handle collection and filing themselves. There are no owner-occupancy or primary-residence rules, and no cap on rental nights. Enforcement severity is rated minimal. Change is pending. Hocking County drafted a countywide STR ordinance during a period of record tourism, and the Zoning Commission recommended draft #6 (dated January 29, 2026) to the County Commissioners on February 12, 2026. The draft would add an annual county permit with a $50 basic fee, safety standards of two exits per bedroom, an 18-hour minimum rental period, $1 million in liability insurance, occupancy limits based on bedroom and loft square footage, driveway and emergency-vehicle access standards, and a local contact reachable within 30 minutes. It had not been adopted as of mid-2026. Confirm the current status with the county before buying.
Market Comparison
The Hocking Hills region STR market earns on rate rather than volume. Occupancy was 52.0% in September 2026, July occupancy reaches 65.6%, and January falls to 34.8%, with average monthly revenue of $5,460 per listing at a $373 ADR. Growth is also stronger than the flat rate trend might suggest: revenue is up 10.8% year over year and occupancy is up 9.0%, though ADR has grown only 0.2%. Since 2017, ADR has risen from $213 to $360 in 2025, while occupancy has eased from 50.7% to 50.3%, so rate growth has done most of the work. Top-operator names are omitted for the reason noted in the overview.
Frequently Asked Questions About Rockbridge, Ohio
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