Millersburg, Ohio Short-Term Rental Market
Millersburg OH STRs averaged $161/night at 52.9% occupancy in April 2026, anchored by 4 million annual visitors to Ohio's Amish Country.
Quick Answer: Millersburg, Ohio is an active short-term rental market. average occupancy is 63%. average monthly revenue is $3,966. average daily rate is $236. the top operator is Evolve with 318 listings. market score is 85/100 (grade B).
Market data reflects the Ohio Area regional market, which includes Millersburg. Regulations, taxes, and permit details below are specific to Millersburg.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Millersburg is the county seat of Holmes County in northeast Ohio, with a village population of approximately 3,186. Holmes County collectively draws roughly 4 million visitors annually, ranking among Ohio’s most-visited destinations. Tourism is built on Amish culture and heritage: handcrafted furniture and quilts, country dining, agricultural tourism, and scenic rural drives draw regional visitors from Ohio, Pennsylvania, Indiana, and Michigan.
In April 2026, listings in the broader Holmes County area averaged $161/night with occupancy of 52.9%, generating average monthly revenue of $2,235. RevPAR was $85. Year-over-year, occupancy rose 2.2 percentage points, ADR increased 2.3%, and revenue grew 2.7%.
The listing mix in the regional dataset is dominated by entire-place properties (10,464). Airbnb is the primary channel. The bedroom distribution spans 1-bedroom (3,602) through 3-bedroom (2,823) as the most common sizes. The market’s total score is 84.7 out of 100, with an exceptional investability score of 96.8 and a rental demand score of 84.1. These scores reflect the combination of affordable property acquisition costs and durable, high-volume Amish Country tourism demand.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 40% | $128 | $1,541 |
| Feb | 48% | $131 | $1,543 |
| Mar | 51% | $134 | $1,805 |
| Apr | 51% | $141 | $1,866 |
| May | 53% | $165 | $2,214 |
| Jun | 62% | $203 | $3,291 |
| Jul | 66% | $206 | $3,738 |
| Aug | 59% | $211 | $3,486 |
| Sep | 49% | $172 | $2,318 |
| Oct | 49% | $157 | $2,199 |
| Nov | 48% | $143 | $1,909 |
| Dec | 45% | $138 | $1,769 |
Top Short-Term Rental Operators in Millersburg
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 318 | 10,682 | ★ 4.62 |
| 2 | Amish Country Lodging | 77 | 8,754 | ★ 4.91 |
| 3 | Island Club Home Rentals | 69 | 4,747 | ★ 4.46 |
| 4 | Ohio Shores Vacation Rentals | 61 | 4,071 | ★ 4.71 |
| 5 | Simply Better Property Management | 47 | 1,044 | ★ 4.80 |
What Kind of STR Should I Buy in Millersburg?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 3,602 |
| 2 bed | 3,338 |
| 3 bed | 2,823 |
| 4 bed | 1,090 |
| 5 bed | 611 |
ADR by Property Tier
| Entire Home | $248 |
| Luxury | $452 |
| Professionally Managed | $368 |
Revenue by Dwelling Type
| Apartment | $3,218 |
| Entire Place | $4,179 |
| House | $4,342 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 51.5% |
| vrbo | 8.3% |
| both | 40.2% |
Investment Analysis
Monthly revenue averaged $2,235 in April 2026. Houses generated $2,408/month, the highest segment. Entire-place listings averaged $2,343. Apartments averaged $1,827/month.
ADR tiers show a 33% premium for professional management: professionally managed listings averaged $214/night versus $161 market average. Luxury-tier properties averaged $318/night.
Typical home value in Millersburg is approximately $362,000 (Zillow, April 2026 snapshot), with 20 active for-sale listings in the snapshot.
At $2,235 average monthly revenue, annualized gross revenue is approximately $26,800, representing a gross yield of roughly 7.4% against the $362,000 typical home value. Using the 2025 annual average of $2,647/month, annualized gross is approximately $31,800 and the implied yield is approximately 8.8%. Both are pre-expense figures, before Holmes County lodging tax, Ohio sales tax, management fees, and maintenance.
Revenue growth has been steady: 2025 average revenue ($2,647) up from $2,549 in 2024. The investability score of 96.8 reflects the market’s combination of low acquisition costs, strong visitor volume, and currently permissive regulatory environment.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Average booking lead time is 44 days. Average length of stay is 3.9 nights. The lead time and stay pattern are consistent with regional drive-market tourism where guests plan Amish Country getaways 4-6 weeks in advance.
The nearly 4-night average stay reflects the experience-driven character of Holmes County tourism: visitors typically spend multiple days exploring the area before returning home. Minimum stays of 2-3 nights are standard and appropriate. Summer peak months (June-July) and fall weekends should carry minimum stays and premium pricing. Winter minimum-rate strategies should be flexible to capture the smaller off-season market. The Amish Country market skews toward quiet, rural, family-oriented lodging, so properties positioned around that experience (farmhouse aesthetics, outdoor space, no nightlife proximity) typically outperform generic rentals.
Short-Term Rental Regulations
Millersburg currently operates without a dedicated STR ordinance. There is no village STR permit, registration requirement, owner-occupancy mandate, primary-residence requirement, or cap on rental nights as of mid-2026. Operators must comply with general Ohio building codes, village zoning, and basic housing safety standards.
For taxes, Holmes County levies a 3% lodging (bed) tax on gross rental receipts for stays under 30 days. Combined with Ohio state and local sales tax (approximately 6.75%), the effective lodging tax burden is roughly 9.75%. Airbnb and VRBO collect some Ohio lodging taxes on hosts’ behalf; operators are responsible for verifying and remitting any uncollected county lodging tax directly.
Important recent development: the Millersburg Village Council began discussing potential STR regulations in May 2026 (sessions on May 11 and later in May), with interest in gathering public input and consulting the village solicitor. No framework or timeline has been finalized, but investors should monitor council developments. Enforcement is currently minimal.
Market Comparison
The US STR median occupancy is approximately 55% and median ADR approximately $220. Millersburg’s April 2026 occupancy of 52.9% is slightly below the national median, and its $161 ADR is well below. April is a shoulder month; July peak (66.2%) nears the national median occupancy. The below-national-average ADR reflects rural Ohio price points: the rental demand score of 84.1 indicates strong underlying demand relative to available supply.
Evolve leads the regional market with 318 listings and 10,682 reviews (rating 4.615). Amish Country Lodging, a Holmes County specialist, manages 77 listings with 8,754 reviews at an exceptional average rating of 4.908. Island Club Home Rentals holds 69 listings with 4,747 reviews (rating 4.458). Ohio Shores Vacation Rentals manages 61 listings with 4,071 reviews (rating 4.705). Simply Better Property Management has 47 listings and 1,044 reviews (rating 4.798).
Amish Country Lodging’s 4.908 rating across a large review base signals exceptional guest satisfaction in this niche segment. The investability score of 96.8 out of 100 is among the highest in the Apivex dataset, positioning Millersburg/Holmes County as one of the strongest value-for-investment markets in this cohort.
Frequently Asked Questions About Millersburg, Ohio
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