Laurelville, Ohio Short-Term Rental Market
Laurelville, OH STRs averaged $331/night at 49.8% occupancy in April 2026, with a perfect 100/100 investability score.
Quick Answer: Laurelville, Ohio is an active short-term rental market. average occupancy in the Hocking Hills market area is 60%. average monthly revenue in the Hocking Hills market area is $6,864. average daily rate in the Hocking Hills market area is $402. the top operator in the Hocking Hills market area is Book Hocking with 285 listings. market score is 92/100 (grade A).
Market data reflects the Hocking Hills regional market, which includes Laurelville. Regulations, taxes, and permit details below are specific to Laurelville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Laurelville is a village of 509 residents that serves as a gateway to Hocking Hills State Park, Ohio’s most-visited state park system featuring Old Man’s Cave, Ash Cave, Cedar Falls, Cantwell Cliffs, and Rock House. The STR market recorded a $330.95 ADR and 49.8% occupancy in April 2026, generating $4,655 in average monthly revenue. Year-over-year, occupancy grew 3.20% and ADR rose 0.90%, with revenue showing a slight 2.12% decline reflecting comparison-period effects.
Entire-place listings make up approximately 98.7% of all inventory, with private rooms at 1.3% and no shared rooms. One-bedroom configurations are the most common at 31.2% of inventory, followed by two-bedroom (25.7%), three-bedroom (21.3%), five-bedroom-plus (10.9%), and four-bedroom (10.8%). The channel breakdown is notable: the plurality of listings (65.3%) cross-list on both Airbnb and VRBO simultaneously, with 22.9% exclusively on Airbnb and 11.7% exclusively on VRBO, reflecting the Hocking Hills cabin market’s strong VRBO tradition alongside Airbnb growth.
The market scores are exceptional. Investability reaches a perfect 100 out of 100, the highest possible rating. Rental demand scores 94.62 and the total market score is 91.74. These scores reflect the consistent high demand for Hocking Hills cabin accommodations driven by proximity to Ohio’s flagship nature destination. The market draws from the Columbus, Cleveland, Cincinnati, and greater Midwest day-drive radius, generating year-round weekend getaway demand. Revenue growth scores 51.65, reflecting a stable rather than rapidly growing rate environment, but the ADR trend from $213/night in 2017 to $360/night in 2025 shows sustained long-term rate appreciation.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 39% |
| Mar | 52% |
| Apr | 50% |
| May | 50% |
| Jun | 60% |
| Jul | 66% |
| Aug | 60% |
| Sep | 54% |
| Oct | 62% |
| Nov | 52% |
| Dec | 44% |
Month-by-month nightly rates and revenue figures for Laurelville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Hocking Hills market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Hocking Hills market as a whole, which includes Laurelville, so these counts are not Laurelville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Book Hocking | 285 | 19,286 | ★ 4.80 |
| 2 | Chalets in Hocking Hills | 51 | 6,462 | ★ 4.81 |
| 3 | Glamping Hub International | 42 | 637 | ★ 4.89 |
| 4 | 1st Choice Cabin Rentals | 42 | 5,259 | ★ 4.45 |
| 5 | Inn & Spa at Cedar Falls | 41 | 635 | ★ 4.78 |
What Kind of STR Should I Buy in Laurelville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Laurelville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.9% |
| vrbo | 11.7% |
| both | 65.3% |
Booking Insights
Booking-window and length-of-stay analysis for Laurelville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are currently permitted in Laurelville and the surrounding Hocking Hills area with no enacted local permit requirement. The primary current obligation for operators is the Hocking County lodging (bed) tax of 6% (3% county plus 3% township), which applies to Airbnb, VRBO, and all other stays of fewer than 30 consecutive days. Operators must register with the Hocking County Lodging Tax Administrator and remit monthly. There is no owner-occupancy or primary-residence requirement and no cap on rental nights. Enforcement is minimal and currently focused on tax compliance.
However, a significant regulatory change is pending. Hocking County’s Regional Planning and Zoning Commission has circulated a draft countywide STR ordinance (most recent version dated January 29, 2026) that is not yet enacted as of mid-2026. If adopted, the proposed requirements would include: a $50 annual permit from the Regional Planning Office; a pre-permit third-party inspection (cost passed to applicant); $1,000,000 liability insurance; a BCI background check for the applicant; a 24/7 local contact able to be on-site within approximately 60 minutes; parking of at least one space per four guests; two egress points per sleeping area; specific bunk-bed clearances; landscaping buffers within 200 feet of neighboring properties; and reflective address placards. The draft defines an STR as a dwelling rented for 29 or fewer consecutive days and sets an 18-hour minimum rental period and an 18-year minimum renter age. If enacted, owners would have one year (plus a possible six-month extension) to come into compliance before enforcement begins.
Investors should monitor the Hocking County Regional Planning Commission for ordinance adoption status. Confirm current requirements with the Laurelville Mayor’s office (740-332-6735) for village-specific zoning, which may differ from county regulations.
Market Comparison
Compared to national STR benchmarks, Laurelville’s April 2026 occupancy of 49.8% falls below the U.S. STR median of approximately 55%, reflecting the market’s spring shoulder period and weekend-stay pattern. The national median ADR is approximately $220; Laurelville’s $331 exceeds it by 50%, placing this market firmly in the premium cabin tier despite being a rural Ohio destination.
The management landscape is dominated by specialized regional operators. Book Hocking leads the market with 285 listings and 19,286 reviews at a 4.80 average rating, an exceptional review volume for a regional operator that confirms its dominant position. Chalets in Hocking Hills manages 51 listings with 6,462 reviews at 4.81. Glamping Hub International holds 42 listings (4.89 rating, 637 reviews). 1st Choice Cabin Rentals operates 42 listings with 5,259 reviews and a 4.45 rating. Inn and Spa at Cedar Falls manages 41 listings (4.78 rating, 635 reviews).
Book Hocking’s 19,286 reviews across 285 listings (average 67.7 reviews per listing) reflect a mature, high-volume operation with deep market penetration. The presence of Glamping Hub International alongside traditional cabin operators indicates the market has attracted interest from alternative accommodation platforms.
The total market score of 91.74 and investability score of 100 are the strongest composite readings in this batch of markets. The regulation score of 76.31 reflects the currently favorable (minimal permit) environment, though this may change if the pending county draft ordinance is enacted. Rental demand at 94.62 confirms the strong and consistent visitor pull of the Hocking Hills region.
Frequently Asked Questions About Laurelville, Ohio
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