Laurelville, Ohio Short-Term Rental Market
The Hocking Hills region STR market, including Laurelville, posted $373 ADR, 52.0% occupancy and $5,460 monthly revenue in September 2026.
Quick Answer: Laurelville, Ohio is an active short-term rental market. average occupancy in the Hocking Hills market area is 52%. average monthly revenue in the Hocking Hills market area is $5,460. average daily rate in the Hocking Hills market area is $373. the top operator in the Hocking Hills market area is Book Hocking with 285 listings. market score is 92/100 (grade A).
Market data reflects the Hocking Hills regional market, which includes Laurelville. Regulations, taxes, and permit details below are specific to Laurelville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Laurelville is a village of 509 residents in Hocking County, Ohio, on the northern edge of the Hocking Hills tourism region. Short-term rental performance is tracked at a submarket level, so every performance number on this page describes the Hocking Hills region STR market rather than Laurelville alone. In September 2026 the Hocking Hills region STR market posted an average daily rate of $373, occupancy of 52.0% and average monthly revenue of $5,460 per listing. Compared with September 2025, occupancy rose 9.0%, ADR rose 0.2% and revenue rose 10.8%, so the latest gain came almost entirely from more booked nights rather than higher rates. Average booking lead time is 65 days and the average stay is 2.6 nights, a short-stay pattern typical of a nature destination. Summing the twelve seasonal months gives annualized revenue of $51,817 per listing. Over the longer run, average monthly revenue grew from $3,065 in 2017 to $5,252 in 2025, and the first nine months of 2026 average $5,269. Laurelville functions as a quiet gateway and lodging community rather than a primary destination. The Hocking Hills Visitor Center on St. Rt. 56 assists roughly 4,500 visitors annually, and the regional welcome center in Logan serves about 45,000. Hocking Hills State Park, home to Old Man’s Cave, Ash Cave, Cedar Falls, Cantwell Cliffs and Rock House, draws millions of visitors regionally each year, and Columbus is about an hour north. A village-level visitor count is not published. As of August 31, 2026, 13 homes were listed for sale. Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Laurelville, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 39% |
| Mar | 52% |
| Apr | 50% |
| May | 50% |
| Jun | 60% |
| Jul | 66% |
| Aug | 59% |
| Sep | 54% |
| Oct | 62% |
| Nov | 52% |
| Dec | 44% |
Month-by-month nightly rates and revenue figures for Laurelville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Hocking Hills market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Hocking Hills market as a whole, which includes Laurelville, so these counts are not Laurelville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Book Hocking | 285 | 19,286 | ★ 4.80 |
| 2 | Chalets in Hocking Hills | 51 | 6,462 | ★ 4.81 |
| 3 | Glamping Hub International | 42 | 637 | ★ 4.89 |
| 4 | 1st Choice Cabin Rentals | 42 | 5,259 | ★ 4.45 |
| 5 | Inn & Spa at Cedar Falls | 41 | 635 | ★ 4.78 |
What Kind of STR Should I Buy in Laurelville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Laurelville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.9% |
| vrbo | 11.7% |
| both | 65.3% |
Booking Insights
Booking-window and length-of-stay analysis for Laurelville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in and around Laurelville and are common throughout the Hocking Hills region. No permit is currently required. The main present obligation is the Hocking County lodging tax of 6%, made up of 3% county and 3% township, which applies to Airbnb, VRBO and other stays of less than 30 consecutive days. Operators must register with the county Lodging Tax Administrator and remit monthly. Enforcement is rated minimal and focuses on tax compliance. There is no owner occupancy requirement and no primary residence requirement, and no annual night cap is published. No Laurelville village specific STR ordinance was found, and Hocking County currently has limited land use regulation of short-term rentals. A change is pending. Hocking County drafted a countywide ordinance in September 2025, revised January 29, 2026, that would require an annual $50 permit from the Regional Planning Office, a third party inspection paid by the applicant, $1,000,000 in liability insurance, a BCI background check and a 24/7 local contact able to be on site within about 60 minutes. It would also set standards for parking, driveways and emergency access, egress from sleeping areas, landscaping buffers and address placards. It was still a draft as of mid 2026 and has not been enacted. If adopted, owners would get one year, plus a possible six month extension, to comply. Because Laurelville is an incorporated village, it may regulate zoning separately, so confirm with the Laurelville Mayor’s office at 740-332-6735 before investing.
Market Comparison
The Hocking Hills region STR market shows a clear split between rate and volume. Occupancy was 52.0% in September 2026 while ADR was $373, and luxury listings reached $592. The result is monthly revenue of $5,460 that depends on rate rather than volume. Year over year, occupancy rose 9.0% while ADR held nearly flat at 0.2%. The region peaks at 65.6% occupancy in July but drops to 34.8% in January. The market is a rate driven, destination style market with strong summer and October demand and a pronounced winter trough. Top operator names and counts are tracked at a shared regional level rather than uniquely for Laurelville, so this profile omits them. Regulation is light today, though the pending county ordinance could add compliance cost.
Frequently Asked Questions About Laurelville, Ohio
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