Sparks, Nevada Short-Term Rental Market
Sparks STR market shows $186 ADR, 69.9% occupancy and $3,403 monthly revenue in September 2026.
Quick Answer: Sparks, Nevada is an active short-term rental market. average occupancy in the Reno market area is 70%. average monthly revenue in the Reno market area is $3,403. average daily rate in the Reno market area is $186. the top operator in the Reno market area is Short Stays with 243 listings. market score is 98/100 (grade A).
Market data reflects the Reno regional market, which includes Sparks. Regulations, taxes, and permit details below are specific to Sparks.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the Reno-Sparks STR market, the short-term rental market for Sparks, Nevada and neighboring Reno, whose performance data is tracked together. All performance figures below describe that Reno-Sparks region rather than Sparks alone. In September 2026, the Reno-Sparks STR market recorded an average daily rate (ADR) of $186 across all listings and occupancy of 69.9%. Average monthly revenue per listing came to $3,403. Year over year, occupancy rose 8.9%, ADR rose 5.0%, and revenue rose 8.3%, so the gain came from both more booked nights and higher rates.
The longer record shows how far the market has moved. In 2017 occupancy averaged 60.9% at an ADR of $100 and $1,578 in monthly revenue. By 2021 ADR had reached $151 and occupancy 69.8%. Occupancy then slipped to 61.0% in 2023 and 61.2% in 2024, while ADR stayed between $165 and $168 from 2022 through 2024. In 2025 occupancy recovered to 67.2% with an ADR of $172 and $3,221 in monthly revenue. The first nine months of 2026 average 71.2% occupancy, a $184 ADR and $3,556 in monthly revenue, the strongest readings in the series.
Sparks has 111,523 residents and sits inside the Reno-Tahoe tourism market, which drew an estimated 3.8 million visitors in 2024. That visitor count is regional, and a Sparks-specific figure is not published. Demand comes from casino and event travelers, outdoor recreation around Sparks Marina Park and Lake Tahoe access, convention and business visitors, and shoppers at The Outlets at Legends. The Best in the West Nugget Rib Cook-Off, a six-day Labor Day festival at Victorian Square, draws roughly half a million attendees.
Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Sparks, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 59% |
| Feb | 65% |
| Mar | 63% |
| Apr | 67% |
| May | 65% |
| Jun | 71% |
| Jul | 74% |
| Aug | 71% |
| Sep | 67% |
| Oct | 61% |
| Nov | 61% |
| Dec | 64% |
Month-by-month nightly rates and revenue figures for Sparks are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Reno market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Reno market as a whole, which includes Sparks, so these counts are not Sparks-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Short Stays | 243 | 1,983 | ★ 4.61 |
| 2 | Kasa Properties | 81 | 550 | ★ 4.76 |
| 3 | Evolve | 58 | 2,495 | ★ 4.73 |
| 4 | Sigua Vacations | 37 | 1,391 | ★ 4.81 |
| 5 | LussoStay | 31 | 1,138 | ★ 4.71 |
What Kind of STR Should I Buy in Sparks?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Sparks are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 51.5% |
| vrbo | 8.6% |
| both | 39.9% |
Home Value Trends (Sparks)
Typical home values, median sale prices, and the 10-year price trend for Sparks are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Sparks — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Sparks, and a permit is required. Sparks sits within its own city limits and is not governed by the Washoe County STR ordinance. The county cannot issue permits for properties inside the City of Sparks. Operators renting for fewer than 28 consecutive days need a City of Sparks business license and a Reno-Sparks Convention & Visitors Authority (RSCVA) transient lodging license, and they must collect the room tax. The occupancy tax is generally 13.5% for Sparks, although some sources cite 13%. Licenses renew annually. A permit fee is not published in the profile data.
Zoning is the main constraint. STRs are generally allowed but restricted by zoning district. Residential zones for detached homes may limit or prohibit whole-home STR use, and use is more clearly permitted in mixed-use zones. Homeowners associations may separately ban STRs through their covenants. City-specific zoning standards are not clearly published online, so confirm with Sparks Planning & Zoning before buying.
Publicly available detail on a dedicated City of Sparks STR ordinance is thin, and much online guidance conflates Sparks with unincorporated Washoe County rules, which require a permit, a physical inspection, two occupants per legal bedroom and re-inspection every three years. Owner-occupancy, primary-residence and annual night caps are not clearly documented for the city and should be verified with the City of Sparks Business License and Planning departments. Enforcement is rated moderate, and fines in the region have been reported at over $1,000 per day. No new City of Sparks STR ordinance was identified in the last 24 months, and the recent fee changes mostly affect unincorporated Washoe County.
Market Comparison
The Reno-Sparks STR market pairs high occupancy with a mid-range nightly rate. Occupancy of 69.9% and an ADR of $186 produce average monthly revenue of $3,403 per listing.
Luxury listings at $309 and professionally managed listings at $261 earn well above the $186 all-listings ADR, so the standard tier pulls the average down. Year-over-year growth of 8.3% in revenue, 8.9% in occupancy and 5.0% in ADR means demand and rates are rising together.
For an investor, high occupancy in a market with a typical home value of $537,388 suggests steady demand, while the spread between the all-listings ADR and the luxury and managed tiers leaves room for rate growth through better furnishing and management. Top operator rankings are also tracked at a shared regional level rather than uniquely for Sparks, so this profile omits them.
Frequently Asked Questions About Sparks, Nevada
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