Sparks, Nevada Short-Term Rental Market
The Reno-Sparks area STR market averaged $193/night at 75% occupancy in June 2026, spanning Sparks and Reno.
Quick Answer: Sparks, Nevada is an active short-term rental market. average occupancy in the Reno market area is 75%. average monthly revenue in the Reno market area is $3,856. average daily rate in the Reno market area is $193. the top operator in the Reno market area is Short Stays with 243 listings. market score is 98/100 (grade A).
Market data reflects the Reno regional market, which includes Sparks. Regulations, taxes, and permit details below are specific to Sparks.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Sparks is a city of roughly 111,523 residents in Washoe County, Nevada, immediately adjacent to Reno and part of the Reno-Tahoe tourism market marketed by the Reno-Sparks Convention & Visitors Authority. StaySTRA tracks short-term rental performance at a shared regional level covering Sparks alongside neighboring Reno, so the figures below describe the Reno-Sparks area STR market rather than Sparks alone. Listing-type mix, bedroom mix and top property managers are also tracked at that shared regional level, so this profile omits those breakdowns rather than presenting Reno-inclusive totals as Sparks-specific.
In June 2026, the Reno-Sparks area STR market posted an average daily rate of $193 and occupancy of 75.0%, producing average monthly revenue of $3,856 per listing. Year over year, occupancy rose 1.4 percentage points and ADR gained 1.2%, but revenue slipped 0.9%, a mild divergence that suggests average booking value declined slightly even as more nights were filled at modestly higher rates.
The broader Reno-Tahoe region drew an estimated 3.8 million visitors in 2024, generating over $5.2 billion in economic impact, driven by casino and gaming tourism (Nugget Casino Resort, Hot August Nights), the Best in the West Nugget Rib Cook-Off (roughly 500,000 attendees over six days), outdoor recreation at Sparks Marina and nearby Lake Tahoe, and convention and business travel. Sparks itself is anchored by the Nugget Casino Resort, Sparks Marina Park’s 77-acre lake, and The Outlets at Legends shopping center.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 59% | $133 | $2,234 |
| Feb | 65% | $136 | $2,250 |
| Mar | 63% | $130 | $2,326 |
| Apr | 67% | $144 | $2,494 |
| May | 65% | $145 | $2,489 |
| Jun | 71% | $155 | $2,921 |
| Jul | 73% | $151 | $3,009 |
| Aug | 70% | $152 | $2,873 |
| Sep | 66% | $145 | $2,575 |
| Oct | 61% | $132 | $2,304 |
| Nov | 61% | $128 | $2,059 |
| Dec | 64% | $143 | $2,417 |
Top Short-Term Rental Operators in Reno market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Reno market as a whole, which includes Sparks, so these counts are not Sparks-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Short Stays | 243 | 1,983 | ★ 4.61 |
| 2 | Kasa Properties | 81 | 550 | ★ 4.76 |
| 3 | Evolve | 58 | 2,495 | ★ 4.73 |
| 4 | Sigua Vacations | 37 | 1,391 | ★ 4.81 |
| 5 | LussoStay | 31 | 1,138 | ★ 4.71 |
What Kind of STR Should I Buy in Sparks?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 779 |
| 2 bed | 484 |
| 3 bed | 350 |
| 4 bed | 213 |
| 5 bed | 90 |
ADR by Property Tier
| Entire Home | $213 |
| Luxury | $325 |
| Professionally Managed | $254 |
Revenue by Dwelling Type
| Apartment | $2,917 |
| Entire Place | $4,243 |
| House | $4,248 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 51.5% |
| vrbo | 8.6% |
| both | 39.9% |
Investment Analysis
Revenue in the Reno-Sparks area STR market slipped 0.9% year over year through June 2026, even as occupancy rose 1.4 points and ADR gained 1.2%, a signal that average booking value or length of stay softened slightly despite more nights being filled. Tier-specific pricing is available: the all-listing ADR of $193 compares to $213 for entire-home listings, $254 for professionally-managed listings and $325 for the luxury tier, up to 68% above the market average, suggesting upside for well-positioned, professionally managed inventory even in a flat-revenue period.
This profile cannot calculate a gross rental yield for Sparks specifically. StaySTRA’s STR revenue series is tracked at the shared Reno-Sparks regional level, while Sparks’ housing data (typical home value $537,388) is genuinely city-specific; dividing the regional revenue figure by a Sparks-only home value would overstate or understate the true Sparks yield, so this profile omits that calculation rather than presenting a misleading number.
Sparks is not governed by the Washoe County STR ordinance, since the county cannot issue permits for properties inside city limits; instead, Sparks operators need a city business license plus an RSCVA transient lodging tax registration. Regional enforcement has included fines reported at over $1,000 per day for violations, and zoning matters, STR use is more clearly permitted in mixed-use districts and can be restricted in single-family residential zones.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Reno-Sparks area STR bookings run a relatively short lead time of about 42 days on average, with a typical stay of roughly 5.2 nights. That combination is consistent with a market driven substantially by casino, convention, and event travel, Hot August Nights, the Best in the West Nugget Rib Cook-Off, and business travelers who tend to book closer to their trip dates than leisure travelers planning a destination vacation. Operators should expect lead times to compress further around major regional events, and the multi-night average stay supports reasonable minimum-stay requirements without significantly limiting bookable dates.
Short-Term Rental Regulations
Sparks lies within its own city limits and is not governed by the Washoe County STR ordinance, the county explicitly cannot issue permits for properties inside the City of Sparks. Operators renting for fewer than 28 consecutive days must obtain a City of Sparks business license and register for and collect the Reno-Sparks Convention & Visitors Authority (RSCVA) transient lodging tax, generally around 13.5% for Sparks. Licenses and tax accounts renew annually.
Publicly available detail on a dedicated City-of-Sparks STR ordinance is thin, much online guidance conflates Sparks with unincorporated Washoe County rules (which separately require a permit, physical inspection, two occupants per legal bedroom, and re-inspection every three years, but do not apply inside Sparks city limits). Owner-occupancy, primary-residence, and hard annual-night caps are not clearly documented for the City of Sparks and should be verified directly with the City of Sparks Business License and Planning departments before investing.
Enforcement in the region includes fines reported at over $1,000 per day for violations. Zoning matters for investors: STR use is more clearly permitted in mixed-use zones and can be restricted in single-family residential areas, and HOAs may separately ban STRs outright regardless of city or county rules. Enforcement severity for this market is rated moderate.
Market Comparison
The Reno-Sparks area STR market’s June 2026 occupancy of 75.0% ran well above the commonly cited US STR median of roughly 55%, while its $193 ADR ran below the roughly $220 national median, a combination suggesting the market competes on strong, steady fill rates (aided by casino and convention travel) rather than a rate premium.
Top property manager data (which operators lead the market, their listing counts and reviews) is tracked at the shared Reno-Sparks regional level rather than uniquely for Sparks, so this profile omits operator rankings rather than presenting Reno-inclusive totals as Sparks-specific. Investors researching who manages properties in Sparks specifically should review individual listing pages directly, since StaySTRA does not publish an operator ranking at the city level here.
Frequently Asked Questions About Sparks, Nevada
What was the average daily rate for STRs in the Reno-Sparks area in June 2026?
Do I need a permit to operate a short-term rental in Sparks, NV?
When is peak season for Airbnb in the Reno-Sparks area?
What taxes apply to short-term rentals in Sparks, NV?
Can I calculate a gross rental yield for a Sparks STR from this data?
How does the Reno-Sparks STR market compare to the US market?
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