Reno, Nevada Short-Term Rental Market
Reno-Sparks area STR market averaged $193 a night at 75.0% occupancy in June 2026, with regulation split between city and county.
Quick Answer: Reno, Nevada is an active short-term rental market. average occupancy in the Reno market area is 75%. average monthly revenue in the Reno market area is $3,856. average daily rate in the Reno market area is $193. the top operator in the Reno market area is Short Stays with 243 listings. market score is 98/100 (grade A).
Market data reflects the wider Reno market, which covers 2 areas. Regulations, taxes, and permit details below are specific to Reno.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Reno, NV (“The Biggest Little City in the World”) is Nevada’s second-largest city, home to 281,714 residents and anchoring the broader Reno-Sparks metro area. The region draws an estimated 3.8 million visitors a year and generated over $5.2 billion in economic impact in 2024, per the Reno-Sparks Convention & Visitors Authority, supporting roughly 43,800 jobs. Visitors mix casino and gaming travelers, outdoor-recreation guests using Reno as a gateway to Lake Tahoe and Sierra Nevada skiing, and a growing group and convention segment tied to events like the Great Reno Balloon Race and Hot August Nights. Downtown revitalization, including the Grand Sierra Resort’s roughly $1 billion redevelopment with a 10,000-seat arena, is pushing the market further toward events and conventions; Q1 2026 set a record with about $106.8 million in taxable room revenue.
Listing-level bedroom mix and market-score benchmarks are tracked at a shared level across the Reno-Sparks area, byte-identical to neighboring Sparks in this data set, rather than uniquely for Reno itself, since the two cities are effectively one contiguous metro; this profile omits those figures rather than present shared data as city-specific. All performance figures below describe the Reno-Sparks area STR market.
In the most recent month of data (June 2026), the Reno-Sparks area STR market posted an average daily rate of $193.42 and average occupancy of 75.03%, among the higher occupancy rates in this data set. Average monthly revenue per listing was $3,856, with standalone houses and entire-place listings both averaging over $4,200, well ahead of the $2,917 average for apartment-style listings.
Year over year, occupancy rose 1.4 percentage points and average daily rate rose 1.2%, though revenue slipped 0.9%. Longer-run data shows occupancy climbing to 69.78% in the 2026 year-to-date average, its strongest multi-year reading in this data set, up from a mid-60s range for most of 2022 through 2024.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 59% |
| Feb | 65% |
| Mar | 63% |
| Apr | 67% |
| May | 65% |
| Jun | 71% |
| Jul | 73% |
| Aug | 70% |
| Sep | 66% |
| Oct | 61% |
| Nov | 61% |
| Dec | 64% |
Month-by-month nightly rates and revenue figures for Reno are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Reno market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Reno market as a whole, which includes Reno, so these counts are not Reno-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Short Stays | 243 | 1,983 | ★ 4.61 |
| 2 | Kasa Properties | 81 | 550 | ★ 4.76 |
| 3 | Evolve | 58 | 2,495 | ★ 4.73 |
| 4 | Sigua Vacations | 37 | 1,391 | ★ 4.81 |
| 5 | LussoStay | 31 | 1,138 | ★ 4.71 |
What Kind of STR Should I Buy in Reno?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Reno are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 51.5% |
| vrbo | 8.6% |
| both | 39.9% |
Home Value Trends (Reno)
Typical home values, median sale prices, and the 10-year price trend for Reno are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Reno — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals, stays under 28 days, are legal in the Reno area, but the rules genuinely differ by jurisdiction. In unincorporated Washoe County, operators need a tiered STR permit, $500 for up to 10 guests, $1,000 for 11 to 20 guests, and $1,500 or more above that, plus at least $500,000 in liability insurance, one off-street parking space per bedroom, a building inspection, and compliance with 660-foot spacing between STRs and a 2,500-foot setback from resort hotels, along with 10 PM to 7 AM quiet hours.
Properties inside the City of Reno fall outside county jurisdiction and historically operated under a lighter, less developed permitting process. As of September 2025, the city council was actively drafting an updated STR ordinance, including a proposal to remove the city’s existing 28-day minimum-stay prohibition, so the City of Reno’s formal rules were still being finalized as of this data.
All operators, regardless of jurisdiction, must obtain a free RSCVA transient lodging (room) tax license and collect roughly 13% to 13.5% in room tax on stays of 27 nights or fewer, plus a standard Nevada state business license. There is no owner-occupancy or primary-residence requirement, and no cap on annual rental nights. Enforcement in the city is currently light, with reports indicating near-0% of active listings hold licenses, though fines and permit suspension remain possible for violations once the new ordinance takes effect.
Market Comparison
The Reno-Sparks area’s 75.03% average occupancy in the latest month runs well above the roughly 55% median occupancy typically seen across the broader US short-term rental market, while its $193.42 average daily rate sits modestly below the roughly $220 national median, reflecting a high-occupancy but more moderately priced market relative to premium leisure destinations.
Property manager rankings and total listing counts for this market are tracked at a shared level across the Reno-Sparks area rather than distinctly for Reno alone, so this profile omits a market-specific operator breakdown rather than present shared data as city-specific. Investors evaluating a Reno-area property should request current, address-specific management proposals and should also factor in Reno’s split city-county regulatory structure, a distinctive feature that most single-jurisdiction markets in this data set do not share, when comparing regulatory risk against other markets.
Frequently Asked Questions About Reno, Nevada
What is the average Airbnb occupancy rate in the Reno, NV area?
What is the average daily rate for a short-term rental in the Reno, NV area?
How much revenue can an Airbnb in the Reno, NV area generate per month?
Are short-term rentals legal in Reno, NV?
What taxes apply to short-term rentals in the Reno, NV area?
When is the best time to book or list a short-term rental in the Reno, NV area?
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