Reno, Nevada Short-Term Rental Market
Reno-Sparks STR market in September 2026 posted a $186 ADR, 69.9% occupancy and $3,403 monthly revenue.
Quick Answer: Reno, Nevada is an active short-term rental market. average occupancy in the Reno market area is 70%. average monthly revenue in the Reno market area is $3,403. average daily rate in the Reno market area is $186. the top operator in the Reno market area is Short Stays with 243 listings. market score is 98/100 (grade A).
Market data reflects the wider Reno market, which covers 2 areas. Regulations, taxes, and permit details below are specific to Reno.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Performance figures on this page describe the Reno-Sparks STR market, the combined Reno and Sparks area in Washoe County, Nevada, rather than Reno alone. In September 2026, the Reno-Sparks STR market averaged an ADR of $186 and occupancy of 69.9%, producing average monthly revenue of $3,403 per listing. Compared with September 2025, occupancy is up 8.9%, ADR is up 5.0% and revenue is up 8.3%, so growth is coming from both more booked nights and higher rates. Summing the twelve seasonal monthly averages gives annualized revenue of $30,287 per listing. Entire place listings averaged an ADR of $209 for the month, above the all-listings figure because the all-listings average includes private rooms. Year to date, 2026 is running at 71.2% occupancy, a $184 ADR and $3,556 average monthly revenue across nine months, ahead of full year 2025 at 67.2%, $172 and $3,221. From 2022 through 2024 occupancy sat between 61.0% and 64.8%, so the current level is a clear recovery from that stretch. Demand sources are varied. Reno and the surrounding Washoe County area drew an estimated 3.8 million visitors in 2024, according to the Reno-Sparks Convention and Visitors Authority, a mix of gaming and leisure travelers, convention and sports event groups, and outdoor visitors using Reno as the gateway to Lake Tahoe, about 45 minutes away. Reno itself has a population of 281,714. The Grand Sierra Resort redevelopment, including a planned 10,000-seat arena, points toward more events and conventions. Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Reno, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 59% |
| Feb | 65% |
| Mar | 63% |
| Apr | 67% |
| May | 65% |
| Jun | 71% |
| Jul | 74% |
| Aug | 71% |
| Sep | 67% |
| Oct | 61% |
| Nov | 61% |
| Dec | 64% |
Month-by-month nightly rates and revenue figures for Reno are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Reno market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Reno market as a whole, which includes Reno, so these counts are not Reno-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Short Stays | 243 | 1,983 | ★ 4.61 |
| 2 | Kasa Properties | 81 | 550 | ★ 4.76 |
| 3 | Evolve | 58 | 2,495 | ★ 4.73 |
| 4 | Sigua Vacations | 37 | 1,391 | ★ 4.81 |
| 5 | LussoStay | 31 | 1,138 | ★ 4.71 |
What Kind of STR Should I Buy in Reno?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Reno are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 51.5% |
| vrbo | 8.6% |
| both | 39.9% |
Home Value Trends (Reno)
Typical home values, median sale prices, and the 10-year price trend for Reno are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Reno — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals, defined as stays under 28 days, are legal in the Reno area, but the rules depend on jurisdiction and are changing. A permit is required, described as an administrative Short-Term Rental Permit that renews annually. In unincorporated Washoe County, a tiered permit costs $500 for up to 10 guests, $1,000 for 11 to 20 guests and $1,500 or more above that. Operators must carry at least $500,000 in liability insurance, provide one off-street parking space per bedroom and pass a building inspection. Regional rules call for about 660 feet of spacing between STRs and about a 2,500 foot setback from resort hotels, with quiet hours from 10 PM to 7 AM and occupancy typically capped at two guests per bedroom or 10 guests total. Properties inside the City of Reno fall under city jurisdiction rather than the county. In September 2025 the Reno City Council heard a draft ordinance to update STR rules, including a proposal to remove the 28-day prohibition, and the formal city framework was still being finalized. Washoe County’s tiered fee schedule took effect October 1, 2023. All operators need a free RSCVA transient lodging tax license and must collect an occupancy tax of 13.5% on stays of 27 nights or fewer, and a Nevada state business license also applies. Owner occupancy and primary residence are not required, and there is no annual night cap. Enforcement is currently rated minimal, with reports that very few active listings hold licenses, though fines and permit suspension are possible. Confirm current rules with the city or county before buying.
Market Comparison
Occupancy of 69.9% in September 2026 sits above the 58.7% recorded in January, the weakest month by occupancy. ADR of $186 for all listings and $209 for entire place listings are moderate rates, so this market leans on keeping rooms full. Luxury listings at $309 and professionally managed listings at $261 earn well above the all-listings average, showing that there is room to earn more with upscale or professionally run inventory. Year over year growth of 8.9% in occupancy and 5.0% in ADR shows demand and rates rising together. Average monthly revenue of $3,403 reflects that combination. The home value of $571,562 is the entry cost to weigh against those revenues. Top operator names are tracked at a shared regional level rather than uniquely for Reno, so this profile omits them.
Frequently Asked Questions About Reno, Nevada
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