Ennis, Montana Short-Term Rental Market
Ennis, MT STRs averaged $334/night at 33.8% occupancy in April 2026, with revenue growing 93.95 on a 5-year trend score.
Quick Answer: Ennis, Montana is an active short-term rental market. average occupancy in the Bozeman/Yellowstone Natl Park market area is 64%. average monthly revenue in the Bozeman/Yellowstone Natl Park market area is $6,823. average daily rate in the Bozeman/Yellowstone Natl Park market area is $389. the top operator in the Bozeman/Yellowstone Natl Park market area is Stay Montana with 201 listings. market score is 70/100 (grade C).
Market data reflects the Bozeman/Yellowstone Natl Park regional market, which includes Ennis. Regulations, taxes, and permit details below are specific to Ennis.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Ennis, Montana is a small but distinctive short-term rental market anchored by world-class fly-fishing on the Madison River and proximity to Yellowstone. As of April 2026, the market reported an average daily rate of $334 and occupancy of 33.8%, yielding a RevPAR of $112.90. Average monthly revenue per active listing was $3,178.
The market’s year-over-year trajectory in April 2026 shows occupancy down 5.6% and ADR up 12.1%, with revenue essentially flat at -1.5%. This reflects a pattern common in premium outdoor markets: fewer bookings at higher prices, with total revenue holding steady.
The listing inventory is dominated by entire-place rentals (5,247 of 5,467 total active listings), consistent with a market where guests expect private accommodations. By bedroom count, 1-bedroom units lead at 1,585 listings, followed closely by 2-bedroom (1,391) and 3-bedroom (1,275) properties. Larger properties (4+ bedrooms) make up roughly 22% of inventory.
Channel distribution shows 3,203 listings on both Airbnb and VRBO, 1,637 on Airbnb only, and 627 on VRBO only. Cross-listing is the dominant strategy. The market’s overall score of 69.8 out of 100 is supported by strong revenue growth (93.95 score) and solid rental demand (75.98), with seasonality (44.39) as the primary drag given Ennis’s weather-driven booking cycles.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 48% |
| Feb | 63% |
| Mar | 60% |
| Apr | 35% |
| May | 57% |
| Jun | 73% |
| Jul | 73% |
| Aug | 65% |
| Sep | 59% |
| Oct | 45% |
| Nov | 39% |
| Dec | 52% |
Month-by-month nightly rates and revenue figures for Ennis are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Bozeman/Yellowstone Natl Park market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Bozeman/Yellowstone Natl Park market as a whole, which includes Ennis, so these counts are not Ennis-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Stay Montana | 201 | 7,915 | ★ 4.74 |
| 2 | Evolve | 131 | 9,076 | ★ 4.82 |
| 3 | Big Sky Vacation Rentals | 130 | 3,266 | ★ 4.87 |
| 4 | Two Pines Properties | 123 | 2,649 | ★ 4.87 |
| 5 | Mountain Home | 115 | 5,070 | ★ 4.84 |
What Kind of STR Should I Buy in Ennis?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Ennis are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 29.9% |
| vrbo | 11.5% |
| both | 58.6% |
Home Value Trends (Ennis)
Typical home values, median sale prices, and the 10-year price trend for Ennis are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Ennis — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Ennis, Montana requires operators to hold two licenses before accepting any bookings. First, a Montana Public Accommodation License issued by the state through the Madison County Sanitarian’s Office. Second, a Town of Ennis Short-Term Rental Business License. Properties must also pass a town inspection before operating. Both licenses renew annually on July 1.
Specific permit fee amounts are not published online; the Town Commission sets them by resolution. Operators should contact Town Hall at (406) 682-4287 for current amounts.
Montana levies an 8% lodging facility sales and use tax on rentals under 30 consecutive days (4% use tax plus 4% sales tax). Platforms such as Airbnb collect and remit this automatically. Ennis is not a designated Montana resort tax community, so no additional local resort tax applies.
There is no owner-occupancy or primary-residence requirement, and no cap on annual rental nights was found in the public record. The enforcement posture is rated moderate.
One significant state-level change applies to all Montana STR investors: 2025 legislation increased property tax rates on non-qualifying short-term rentals by approximately 50%. This affects non-owner-occupied investment properties and should be factored into any return model. Zoning eligibility by specific parcel requires direct inquiry with the Ennis Zoning and Planning department.
Market Comparison
Ennis operates well above national STR benchmarks on ADR. The US median STR ADR is approximately $220; Ennis at $334 is 52% above that figure. Nationally, median occupancy is approximately 55%; Ennis at 33.8% in April 2026 runs below that mark, reflecting the highly seasonal nature of this outdoor destination.
The revenue growth score of 93.95 (out of 100) places Ennis among the strongest growth markets in the dataset. The investability score of 69.71 and rental demand score of 75.98 indicate a market with real demand fundamentals, even if occupancy is compressed by seasonality.
The professional management market is well established. Stay Montana leads with 201 listings and 7,915 reviews (4.744 average rating). Evolve follows with 131 listings and 9,076 reviews (4.819 rating). Big Sky Vacation Rentals holds 130 listings with 3,266 reviews (4.871 rating). Together the top three operators hold approximately 462 listings, or about 8.5% of the estimated active inventory. The market remains largely independently operated, creating room for well-run new listings to compete effectively.
Frequently Asked Questions About Ennis, Montana
What is the average daily rate for STRs in Ennis, MT?
What is the occupancy rate for Ennis short-term rentals?
What permits are required to operate an STR in Ennis, Montana?
What is the occupancy tax rate for Ennis STRs?
When is peak season for Ennis short-term rentals?
What is the average monthly STR revenue in Ennis, MT?
How far in advance do guests book Ennis STRs?
Analyze Ennis Rentals
Use our free calculator to estimate Airbnb revenue for any property in Ennis.
Free Ennis STR Calculator →
