Iuka, Mississippi Short-Term Rental Market
Iuka STRs posted $165/night ADR at 49.0% occupancy in April 2026, with year-over-year revenue up 6.3%.
Quick Answer: Iuka, Mississippi is an active short-term rental market. average occupancy in the Mississippi Area market area is 50%. average monthly revenue in the Mississippi Area market area is $2,206. average daily rate in the Mississippi Area market area is $160. the top operator in the Mississippi Area market area is Evolve with 97 listings. market score is 95/100 (grade A).
Market data reflects the Mississippi Area regional market, which includes Iuka. Regulations, taxes, and permit details below are specific to Iuka.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Iuka, Mississippi is the county seat of Tishomingo County in the state’s northeast corner, with a permanent population of approximately 3,077. The area is a rural outdoor-recreation and Civil War heritage destination, with the short-term rental market carrying roughly 3,722 active listings as of the latest snapshot. Entire-place rentals account for 3,395 of those listings (91%), consistent with the cabin and house-rental character of a lake and park destination. The bedroom mix shows one-bedroom units (1,210) as the most common, followed by two-bedroom (1,117), three-bedroom (957), four-bedroom (307), and five-bedroom or larger (131). As of April 2026, the all-listings ADR was $164.69 and occupancy averaged 49.0%, producing a RevPAR of $80.64. Year-over-year, occupancy increased 5.92% and revenue grew 6.26%, while ADR slipped 0.87%, indicating volume-driven growth. Channel distribution shows Airbnb dominating: 2,220 listings on Airbnb only, 1,279 on both Airbnb and VRBO, and 232 on VRBO only. The market scores are unusually strong: total score is 94.7 out of 100, investability scores 97.6, and seasonality scores 96.0, reflecting low competition, low entry cost, and stable year-round demand relative to higher-profile STR markets.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 36% | $122 | $1,359 |
| Feb | 46% | $129 | $1,462 |
| Mar | 51% | $139 | $1,894 |
| Apr | 48% | $144 | $1,836 |
| May | 46% | $150 | $1,884 |
| Jun | 49% | $148 | $1,978 |
| Jul | 49% | $143 | $1,974 |
| Aug | 44% | $139 | $1,718 |
| Sep | 45% | $154 | $1,772 |
| Oct | 44% | $158 | $1,905 |
| Nov | 43% | $159 | $1,882 |
| Dec | 39% | $140 | $1,704 |
Top Short-Term Rental Operators in Mississippi Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Mississippi Area market as a whole, which includes Iuka, so these counts are not Iuka-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 97 | 2,431 | ★ 4.71 |
| 2 | OneHometown Getaways | 86 | 2,479 | ★ 4.82 |
| 3 | Absolute Charm Destinations | 30 | 922 | ★ 4.79 |
| 4 | Stayca | 30 | 3,032 | ★ 4.93 |
| 5 | Hometown Realty | 16 | 286 | ★ 4.91 |
What Kind of STR Should I Buy in Iuka?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,210 |
| 2 bed | 1,117 |
| 3 bed | 957 |
| 4 bed | 307 |
| 5 bed | 131 |
ADR by Property Tier
| Entire Home | $163 |
| Luxury | $263 |
| Professionally Managed | $186 |
Revenue by Dwelling Type
| Apartment | $1,854 |
| Entire Place | $2,284 |
| House | $2,405 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.5% |
| vrbo | 6.2% |
| both | 34.3% |
Investment Analysis
Iuka stands out as one of the higher-yield STR markets in the dataset relative to entry cost. At April 2026 rates, the average listing generated $2,165 per month, projecting to approximately $25,980 annualized. Against a typical home value of $205,691, that implies an unlevered gross yield of approximately 12.6%, one of the higher implied yields available in a low-regulation U.S. market. Houses outperform, averaging $2,339 per month versus $2,253 for the broad entire-place category and $1,987 for apartments. The professionally managed tier ADR of $195.92 is 19% above the all-listings average of $164.69, and the luxury tier ADR of $285.80 is 74% above the market average. The 2025 full-year average monthly revenue of $2,004 and the 2026 partial-year average of $1,966 show a market that has been stable in the $2,000-per-month range since 2022 after climbing sharply from $1,199 in 2017. The investability score of 97.6 and total score of 94.7 are both near the top of the national distribution. The median list price in the April 2026 housing snapshot was approximately $259,467, suggesting that available inventory for purchase is priced above the typical home value but still well below coastal and urban comparable markets. With 110 properties for sale as of that snapshot, acquisition opportunities are available.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Iuka guests book an average of 45 days in advance and stay an average of 3.68 nights per visit. The 45-day lead time is moderate and suits the outdoor recreation and lake-trip profile of the visitor base, who tend to plan seasonal outings a month or more ahead. The 3.68-night average stay is consistent with a long-weekend destination where travelers arrive Thursday or Friday for fishing, boating, or hiking and depart Sunday or Monday. For operators, the relatively short stays mean 8 to 9 turnovers per month at average occupancy, which requires reliable cleaning logistics in what is likely a rural market with limited professional housekeeping availability. Dynamic pricing in the 30 to 50-day-out window can still capture weekend demand spikes tied to regional events or good fishing conditions. The stable, low-seasonality pattern means there is less urgency to price aggressively in shoulder periods compared to more seasonal markets.
Short-Term Rental Regulations
No Iuka-specific short-term rental ordinance has been identified in public records as of mid-2026. Mississippi does not have a statewide STR statute, leaving regulation to individual municipalities. For a town of Iuka’s size, this typically means STRs are permitted under existing residential or commercial zoning without a dedicated registration or permitting program. No owner-occupancy requirement, no maximum night cap, and no license cap were found. Operators should confirm requirements directly with Iuka City Hall and the Tishomingo County offices before listing, as local ordinances can change without wide publication. On taxes, Mississippi imposes a 7% state sales tax on gross rental proceeds, including cleaning fees, collected and remitted to the Mississippi Department of Revenue. Tishomingo County levies a 2% tourism tax on hotel and motel room rentals (effective July 1, 1993), but whether this 2% tax applies to individual STRs is legally ambiguous under the current ordinance language. Operators should confirm with the Department of Revenue and the county directly. No permit cost data is available because no formal STR permit program was identified. Enforcement is characterized as minimal.
Market Comparison
Iuka’s April 2026 occupancy of 49.0% is below the U.S. STR median of approximately 55%, which is consistent with April being mid-spring before the summer boating season fully opens on Pickwick Lake. The ADR of $164.69 is below the national median of roughly $220, reflecting the rural and lower-cost character of the northeast Mississippi market. However, the total market score of 94.7 and investability score of 97.6 are among the highest nationally, driven by very low typical home values and the resulting yield advantage. The top property manager is Evolve with 97 listings and a 4.71 rating across 2,431 reviews, followed by OneHometown Getaways with 86 listings and a strong 4.82 rating across 2,479 reviews. Absolute Charm Destinations and Stayca each manage 30 listings, with ratings of 4.79 and 4.93 respectively. Hometown Realty manages 16 listings at a 4.91 rating. The top five operators collectively manage 259 listings, representing approximately 7.0% of total market inventory. The low operator concentration suggests most of the market remains independently managed.
Frequently Asked Questions About Iuka, Mississippi
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