Brandon, Mississippi Short-Term Rental Market
Brandon MS STRs averaged $138/night at 61.5% occupancy in April 2026, with no local STR permitting ordinance.
Quick Answer: Brandon, Mississippi is an active short-term rental market. average occupancy in the Jackson market area is 67%. average monthly revenue in the Jackson market area is $2,661. average daily rate in the Jackson market area is $138. the top operator in the Jackson market area is Izeal Stay with 37 listings. market score is 97/100 (grade A).
Market data reflects the Jackson regional market, which includes Brandon. Regulations, taxes, and permit details below are specific to Brandon.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Brandon, Mississippi is a suburban city of roughly 26,000 in Rankin County, approximately 15 miles east of Jackson. It functions as both a bedroom community for the Jackson metro and a regional event and sports-tournament destination in its own right. The STR market is small in absolute terms — 852 entire-place listings plus 62 private rooms — but shows surprisingly strong occupancy given the market’s size.
As of April 2026, Brandon STRs averaged $138 per night at 61.5% occupancy, generating a RevPAR of $84.97 and average monthly revenue of $2,272. Year-over-year, occupancy declined slightly by 0.94% while ADR gained 4.34%, resulting in a net revenue decline of 4.87%. The 2025 annual average was stronger: $140 ADR and $2,513 monthly revenue.
The supply is modest and skewed toward small properties: 315 one-bedroom listings, 254 three-bedrooms, 226 two-bedrooms, 90 four-bedrooms, and just 29 five-bedrooms. Airbnb dominates distribution with 513 channel appearances versus 29 for VRBO, with 372 appearing on both.
StaySTRA rates the market with exceptional scores: a total market score of 97.3 out of 100, investability at 99.0, rental demand at 89.3, and seasonality at 98.5. These scores reflect relative market favorability within the dataset and the strength of occupancy relative to supply, rather than the absolute size of the revenue opportunity.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 53% |
| Feb | 59% |
| Mar | 61% |
| Apr | 58% |
| May | 61% |
| Jun | 69% |
| Jul | 66% |
| Aug | 59% |
| Sep | 59% |
| Oct | 60% |
| Nov | 57% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Brandon are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Jackson market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jackson market as a whole, which includes Brandon, so these counts are not Brandon-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Izeal Stay | 37 | 45 | ★ 4.67 |
| 2 | Convenient Corporate Housing | 31 | 767 | ★ 4.81 |
| 3 | Evolve | 18 | 259 | ★ 4.24 |
| 4 | Kierra Handy | 15 | 724 | ★ 4.70 |
| 5 | Properties By Preston | 8 | 18 | ★ 4.45 |
What Kind of STR Should I Buy in Brandon?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Brandon are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56.1% |
| vrbo | 3.2% |
| both | 40.7% |
Home Value Trends (Brandon)
Typical home values, median sale prices, and the 10-year price trend for Brandon are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Brandon — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Brandon, Mississippi has no dedicated short-term-rental ordinance on the books. Mississippi delegates STR regulation to local governments, and Brandon has not adopted an STR-specific permit, registration, density cap, owner-occupancy rule, or annual-night limit. STRs are generally permitted, governed by the city’s standard zoning and development ordinance and ordinary business-licensing rules.
Operators should confirm zoning for any specific parcel before listing, as transient lodging use in a single-family residential district can be challenged even without an STR-specific ordinance. Obtaining any applicable city privilege or business license is also advisable.
On taxes, Mississippi levies a 7% state sales tax on accommodations. Airbnb and VRBO collect and remit this tax when their Mississippi sales exceed the marketplace threshold; otherwise, hosts must register with the Mississippi Department of Revenue and remit it directly. Brandon also levies a local Tourism, Parks, and Recreation tax (reported at approximately 3%), and Rankin County adds approximately 2% on hotel and motel accommodations, bringing the combined lodging rate to roughly 12% on traditional hotel stays. Whether the local county hotel taxes are enforced against non-hotel STRs is not clearly documented and should be confirmed with the city and the Mississippi DOR before projecting tax costs. Our data source rates enforcement as minimal.
Market Comparison
Against national STR benchmarks of approximately 55% occupancy and $220 ADR, Brandon’s 61.5% occupancy outperforms on the demand side while its $138 ADR significantly trails the national figure. This profile — above-average demand, below-average rate — is typical of drive-market suburban STR locations where limited hotel supply and corporate/sports-tournament demand sustain occupancy, but local income levels and the absence of high-spending leisure tourists compress rates.
StaySTRA’s exceptional market scores (total 97.3, investability 99.0, rental demand 89.3) reflect Brandon’s relative positioning within the dataset, particularly its sustained occupancy and low supply competition rather than absolute revenue potential.
The operator market is fragmented and locally managed. Izeal Stay leads with 37 listings (45 reviews, 4.673 rating). Convenient Corporate Housing holds 31 listings (767 reviews, 4.813 rating), confirming the extended-stay segment. Evolve operates 18 listings (259 reviews, 4.236 rating), and Kierra Handy manages 15 listings (724 reviews, 4.700 rating). Properties By Preston rounds out the top five at 8 listings. The top 5 combined manage only 109 listings in a market of 852 entire-place units — a notably low professional management concentration.
Frequently Asked Questions About Brandon, Mississippi
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