Brandon, Mississippi Short-Term Rental Market
Brandon MS STRs averaged $138/night at 61.5% occupancy in April 2026, with no local STR permitting ordinance.
Quick Answer: Brandon, Mississippi is an active short-term rental market. average occupancy in the Jackson market area is 71%. average monthly revenue in the Jackson market area is $2,706. average daily rate in the Jackson market area is $142. the top operator in the Jackson market area is Izeal Stay with 37 listings. market score is 97/100 (grade A).
Market data reflects the Jackson regional market, which includes Brandon. Regulations, taxes, and permit details below are specific to Brandon.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Brandon, Mississippi is a suburban city of roughly 26,000 in Rankin County, approximately 15 miles east of Jackson. It functions as both a bedroom community for the Jackson metro and a regional event and sports-tournament destination in its own right. The STR market is small in absolute terms — 852 entire-place listings plus 62 private rooms — but shows surprisingly strong occupancy given the market’s size.
As of April 2026, Brandon STRs averaged $138 per night at 61.5% occupancy, generating a RevPAR of $84.97 and average monthly revenue of $2,272. Year-over-year, occupancy declined slightly by 0.94% while ADR gained 4.34%, resulting in a net revenue decline of 4.87%. The 2025 annual average was stronger: $140 ADR and $2,513 monthly revenue.
The supply is modest and skewed toward small properties: 315 one-bedroom listings, 254 three-bedrooms, 226 two-bedrooms, 90 four-bedrooms, and just 29 five-bedrooms. Airbnb dominates distribution with 513 channel appearances versus 29 for VRBO, with 372 appearing on both.
StaySTRA rates the market with exceptional scores: a total market score of 97.3 out of 100, investability at 99.0, rental demand at 89.3, and seasonality at 98.5. These scores reflect relative market favorability within the dataset and the strength of occupancy relative to supply, rather than the absolute size of the revenue opportunity.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 53% | $105 | $1,624 |
| Feb | 59% | $110 | $1,682 |
| Mar | 61% | $113 | $1,931 |
| Apr | 58% | $116 | $1,837 |
| May | 61% | $120 | $2,004 |
| Jun | 69% | $119 | $2,153 |
| Jul | 65% | $115 | $2,104 |
| Aug | 58% | $112 | $1,851 |
| Sep | 59% | $114 | $1,803 |
| Oct | 60% | $122 | $1,936 |
| Nov | 57% | $123 | $1,925 |
| Dec | 54% | $119 | $1,870 |
Top Short-Term Rental Operators in Jackson market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jackson market as a whole, which includes Brandon, so these counts are not Brandon-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Izeal Stay | 37 | 45 | ★ 4.67 |
| 2 | Convenient Corporate Housing | 31 | 767 | ★ 4.81 |
| 3 | Evolve | 18 | 259 | ★ 4.24 |
| 4 | Kierra Handy | 15 | 724 | ★ 4.70 |
| 5 | Properties By Preston | 8 | 18 | ★ 4.45 |
What Kind of STR Should I Buy in Brandon?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 315 |
| 2 bed | 226 |
| 3 bed | 254 |
| 4 bed | 90 |
| 5 bed | 29 |
ADR by Property Tier
| Entire Home | $148 |
| Luxury | $206 |
| Professionally Managed | $160 |
Revenue by Dwelling Type
| Apartment | $1,880 |
| Entire Place | $2,803 |
| House | $3,105 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56.1% |
| vrbo | 3.2% |
| both | 40.7% |
Investment Analysis
Brandon’s investment profile is unusual: its StaySTRA market scores are among the highest in this batch (investability 99.0, total score 97.3), yet absolute revenue remains modest. At April 2026’s average monthly revenue of $2,272, a full-year projection at that rate reaches approximately $27,300 in gross annual revenue before platform fees, taxes, and operating costs. That figure reflects the limited price ceiling in a secondary Mississippi suburban market, not a demand problem — occupancy at 61.5% is above the US median of approximately 55%.
The revenue tier data gives some context. Entire-place properties average $2,342 monthly and houses average $2,485. The luxury tier commands $208 per night in ADR and professionally managed listings average $148, which is only slightly above the all-listings $138 — a narrower tier gap than most markets, suggesting the overall rate ceiling is relatively compressed.
No housing snapshot data is currently available in our dataset for Brandon, so an entry-cost-based yield estimate is not possible. The lack of a formal STR ordinance is a double-edged factor: there is no permit fee or registration burden, but also no formal market legitimacy signal, and future regulatory change could arrive without a transition period. The revenue growth score of 52.8 indicates limited near-term upside on ADR, consistent with the modest year-over-year revenue trend.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Brandon guests book an average of 29.6 days in advance, and the average length of stay is 5.8 nights. The 30-day lead window is on the shorter side for a leisure market, reflecting Brandon’s regional drive-market character: most guests are coming from within Mississippi or neighboring states and do not plan as far in advance as destination-travel visitors.
The 5.8-night average stay is well above the US STR average of roughly 3 nights and is one of the longer average stays in this batch. This likely reflects a mix of longer-term corporate or workforce housing stays alongside traditional STR guests. The presence of Convenient Corporate Housing as one of the top property managers (31 listings) is consistent with a meaningful corporate and extended-stay segment in this Jackson-metro suburb. Longer stays reduce turnover costs and make per-guest operations more efficient, which is a meaningful advantage in a market where ADR is constrained.
Short-Term Rental Regulations
Brandon, Mississippi has no dedicated short-term-rental ordinance on the books. Mississippi delegates STR regulation to local governments, and Brandon has not adopted an STR-specific permit, registration, density cap, owner-occupancy rule, or annual-night limit. STRs are generally permitted, governed by the city’s standard zoning and development ordinance and ordinary business-licensing rules.
Operators should confirm zoning for any specific parcel before listing, as transient lodging use in a single-family residential district can be challenged even without an STR-specific ordinance. Obtaining any applicable city privilege or business license is also advisable.
On taxes, Mississippi levies a 7% state sales tax on accommodations. Airbnb and VRBO collect and remit this tax when their Mississippi sales exceed the marketplace threshold; otherwise, hosts must register with the Mississippi Department of Revenue and remit it directly. Brandon also levies a local Tourism, Parks, and Recreation tax (reported at approximately 3%), and Rankin County adds approximately 2% on hotel and motel accommodations, bringing the combined lodging rate to roughly 12% on traditional hotel stays. Whether the local county hotel taxes are enforced against non-hotel STRs is not clearly documented and should be confirmed with the city and the Mississippi DOR before projecting tax costs. Our data source rates enforcement as minimal.
Market Comparison
Against national STR benchmarks of approximately 55% occupancy and $220 ADR, Brandon’s 61.5% occupancy outperforms on the demand side while its $138 ADR significantly trails the national figure. This profile — above-average demand, below-average rate — is typical of drive-market suburban STR locations where limited hotel supply and corporate/sports-tournament demand sustain occupancy, but local income levels and the absence of high-spending leisure tourists compress rates.
StaySTRA’s exceptional market scores (total 97.3, investability 99.0, rental demand 89.3) reflect Brandon’s relative positioning within the dataset, particularly its sustained occupancy and low supply competition rather than absolute revenue potential.
The operator market is fragmented and locally managed. Izeal Stay leads with 37 listings (45 reviews, 4.673 rating). Convenient Corporate Housing holds 31 listings (767 reviews, 4.813 rating), confirming the extended-stay segment. Evolve operates 18 listings (259 reviews, 4.236 rating), and Kierra Handy manages 15 listings (724 reviews, 4.700 rating). Properties By Preston rounds out the top five at 8 listings. The top 5 combined manage only 109 listings in a market of 852 entire-place units — a notably low professional management concentration.
Frequently Asked Questions About Brandon, Mississippi
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