Laconia, New Hampshire Short-Term Rental Market
Laconia, NH STRs averaged $268/night at 33.6% occupancy in April 2026, with summer peak revenues reaching $6,086 per listing in July.
Quick Answer: Laconia, New Hampshire is an active short-term rental market. average occupancy is 34%. average monthly revenue is $2,180. average daily rate is $268. the top operator is Vacasa with 96 listings. market score is 46/100 (grade D).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Laconia, New Hampshire short-term rental market counted 2,638 active listings as of the April 2026 snapshot, serving a Lakes Region city of 17,142 residents anchored by Lake Winnipesaukee and Weirs Beach. No annual visitor count specific to the city is published. Entire-place listings make up 97.2% of supply (2,563 units), with 74 private rooms and 1 shared room. The channel split shows substantial dual-platform presence: 1,319 listings on both Airbnb and Vrbo, 869 Airbnb-only, and 450 Vrbo-only. Vrbo’s proportional share of 17% is notably higher than most urban markets, reflecting a cabin-and-lake-house inventory where Vrbo has traditionally been well-established.
Bedroom distribution is moderately balanced, with 3-bedroom listings leading at 774, followed by 2-bedroom (617), 1-bedroom (541), 4-bedroom (446), and 5-bedroom (258). This spread reflects a mix of smaller cottages and larger lake houses.
In April 2026, the market averaged $268/night ADR and 33.6% occupancy, producing $89.86 RevPAR. April is a shoulder month; summer performance diverges sharply. Year-over-year, occupancy fell 6.79 percentage points, the largest decline among the five markets in this batch, while ADR rose 4.30% and revenue held nearly flat with 1.96% growth. The market’s total score of 45.6 out of 100 reflects a moderate-risk profile driven by low rental demand (48.1) and a seasonality score (48.7) that reflects concentrated summer exposure.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 34% | $266 | $2,475 |
| Feb | 44% | $276 | $2,823 |
| Mar | 29% | $237 | $2,259 |
| Apr | 38% | $231 | $2,182 |
| May | 47% | $277 | $2,202 |
| Jun | 59% | $332 | $4,022 |
| Jul | 72% | $345 | $6,086 |
| Aug | 70% | $347 | $6,063 |
| Sep | 38% | $298 | $3,186 |
| Oct | 42% | $263 | $2,959 |
| Nov | 30% | $238 | $2,230 |
| Dec | 43% | $272 | $2,513 |
Top Short-Term Rental Operators in Laconia
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 96 | 2,962 | ★ 4.51 |
| 2 | Break Away | 91 | 500 | ★ 4.70 |
| 3 | Evolve | 83 | 3,142 | ★ 4.69 |
| 4 | At The Lake Vacation Rentals | 66 | 667 | ★ 4.62 |
| 5 | Vacanza | 31 | 768 | ★ 4.54 |
What Kind of STR Should I Buy in Laconia?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 541 |
| 2 bed | 617 |
| 3 bed | 774 |
| 4 bed | 446 |
| 5 bed | 258 |
ADR by Property Tier
| Entire Home | $271 |
| Luxury | $678 |
| Professionally Managed | $181 |
Revenue by Dwelling Type
| Apartment | $1,213 |
| Entire Place | $2,213 |
| House | $2,613 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 32.9% |
| vrbo | 17.1% |
| both | 50% |
Investment Analysis
Laconia’s investment profile centers on a strong summer revenue peak set against a relatively soft annual average. The April 2026 average monthly revenue of $2,180 annualizes to approximately $26,157 per listing. Against a typical home value of $436,594, that implies an estimated gross yield of approximately 6.0%, before expenses, taxes, and management fees. This is below the gross yields seen in the other four markets in this batch and reflects the combination of higher acquisition costs and a compressed seasonal revenue window.
Tier differentiation shows an unusual pattern for this market. The professionally managed ADR of $181 is below the all-listings average of $268, which is atypical. This may reflect that professionally managed properties in Laconia skew toward smaller or more budget-oriented units, or that management company listings underindex on premium lakefront inventory. In contrast, luxury-tier listings average $678/night, more than 2.5 times the market-wide rate, indicating that high-end lakefront properties operate in a substantially different price band.
The 2025 annual average of 43.1% occupancy and $321 ADR produced $3,661/month, continuing a post-2022 decline from the 2021 peak of $3,891/month. Investors should weigh the regulatory environment carefully: Laconia has strict enforcement ratings and pending proposed ordinance changes that could restrict STR operations in residential zones upon change of ownership. Housing inventory is tight at 88 listings for sale, and median days to pending of 26 days suggests competitive acquisition conditions.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Laconia STRs book an average of 44 days in advance, consistent with the Knoxville market and reflecting guests who plan Lakes Region trips with moderate advance notice. The summer Motorcycle Week period likely pulls forward some bookings further out, but the market-wide average of 44 days suggests most guests decide roughly six weeks ahead.
Average length of stay is 3.51 nights, a standard long-weekend pattern. This is consistent with drive-market visitors from Boston, Manchester, and southern New Hampshire arriving Thursday or Friday and departing Sunday or Monday. The 3.51-night average is slightly longer than a 2-night weekend stay but shorter than the 4.39-night average seen in the Kyle, TX market.
For operators, the 44-day lead window supports setting Motorcycle Week (mid-June) and peak summer (July-August) rates early and holding firm. Last-minute inventory in September through April may benefit from dynamic pricing discounts to avoid high vacancy rates during the off-season trough. A minimum 3-night stay policy for summer peak weeks aligns with actual guest booking patterns and reduces cleaning costs per booking.
Short-Term Rental Regulations
Laconia regulates short-term lodging (stays under 30 consecutive days) through its zoning ordinance, requiring a Short-Term Lodging permit from the Planning Department. The permit costs $250 and renews biennially. Approval depends heavily on zoning district.
In Commercial Resort (CR) and Shorefront Residential (SFR) zones, STRs are permitted without rental-period caps and without an owner-occupancy requirement, allowing investor-owned operation. In residential zones (RS, RG, RR1, RR2, UC), STRs require a special exception from the Zoning Board of Adjustment; qualifying as owner-occupied generally requires the owner to reside at the property at least 150 days per year. No annual night cap applies.
A proposed ordinance amendment was forwarded by the Planning Board (on a 4-1 vote) to the City Council for a vote scheduled around March 9, 2026. Adoption was not confirmed in available sources. If enacted, the proposal would: require primary residency (approximately 150 days per year) upon change of ownership in residential zones, replace the special-exception path with a variance requirement in single-family residential zones, remove prior grandfathering provisions, and add enhanced annual reporting. Investors considering residential-zone properties should verify the current status of this amendment before purchase.
Enforcement is rated strict. The applicable lodging tax is 8.5%, collected by the state of New Hampshire under the NH Meals and Rooms Tax. Platforms such as Airbnb and Vrbo typically collect and remit this tax. No city-level STR cap on total licenses issued was documented.
Market Comparison
Laconia’s April 2026 occupancy of 33.6% is well below the US STR median of approximately 55%, but as with Lackawaxen, April is the off-season trough. Peak summer occupancy of 71-72% in July substantially exceeds the national median. The ADR of $268 is above the national median of approximately $220, reflecting the premium commanded by Lake Winnipesaukee waterfront and near-water properties.
The market’s total score of 45.6 out of 100 positions Laconia as a moderate-risk market where strong seasonal revenue potential is offset by regulatory complexity (strict enforcement rating, proposed ordinance tightening) and lower-than-median annual occupancy. The investability score of 71.8 and revenue growth score of 70.3 indicate reasonable return potential for well-positioned properties.
Vacasa leads the operator field with 96 listings (4.51 average rating, 2,962 reviews), followed closely by Break Away with 91 listings (4.70 rating) and Evolve with 83 listings (4.69 rating, 3,142 reviews). Together these three operators hold 270 listings, approximately 10.2% of the 2,638-listing market. At The Lake Vacation Rentals holds an additional 66 listings (4.62 rating). The operator landscape is more concentrated than in larger markets, with the top four holding about 12.7% of supply.
Frequently Asked Questions About Laconia, New Hampshire
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