Glen, New Hampshire Short-Term Rental Market
Glen, NH STRs averaged $235/night at 26.0% occupancy in April 2026, supported by dual summer and ski seasons.
Quick Answer: Glen, New Hampshire is an active short-term rental market. average occupancy is 26%. average monthly revenue is $1,989. average daily rate is $235. the top operator is Vacasa with 256 listings. market score is 63/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Glen is an unincorporated village in the Town of Bartlett within New Hampshire’s Mount Washington Valley, a four-season outdoor tourism region. The STR market serves visitors drawn to Story Land amusement park and Saco River recreation in summer, and ski resorts including Attitash and Wildcat in winter. As of April 2026, the market averaged $235 per night with 26.0% occupancy, generating a RevPAR of $61.08. Active inventory totals approximately 5,716 listings.
Entire-place rentals are dominant at 5,539 units (96.9% of listings), with private rooms at 176 and one shared-room listing. Bedroom mix skews toward larger vacation properties: 3-bedroom units lead at 1,765 listings, followed by 2-bedroom (1,265), 1-bedroom (1,233), 4-bedroom (936), and 5-bedroom (507).
Airbnb hosts 2,067 listings and VRBO carries 675, with 2,974 cross-listed on both platforms. Year-over-year as of April 2026, occupancy declined 2.44 percentage points, ADR rose 2.50%, and revenue fell 3.18%. The 2025 annual average occupancy was 44.4% at $300 ADR, generating $3,629 monthly revenue on average. Market scores show investability at 88.0 out of 100 and total score at 63.0, with regulation scoring 72.9 and revenue growth 68.9.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 44% | $298 | $3,510 |
| Feb | 57% | $311 | $4,334 |
| Mar | 34% | $274 | $2,800 |
| Apr | 30% | $222 | $1,985 |
| May | 40% | $229 | $1,917 |
| Jun | 52% | $256 | $2,957 |
| Jul | 64% | $276 | $4,655 |
| Aug | 67% | $276 | $5,076 |
| Sep | 41% | $251 | $2,892 |
| Oct | 47% | $263 | $3,438 |
| Nov | 32% | $248 | $2,306 |
| Dec | 46% | $292 | $3,133 |
Top Short-Term Rental Operators in Glen
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 256 | 10,615 | ★ 4.48 |
| 2 | Evolve | 194 | 10,874 | ★ 4.74 |
| 3 | Birch Hospitality | 141 | 4,642 | ★ 4.91 |
| 4 | Bretton Woods Vacations | 135 | 4,295 | ★ 4.81 |
| 5 | Loon Reservation | 91 | 3,441 | ★ 4.55 |
What Kind of STR Should I Buy in Glen?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,233 |
| 2 bed | 1,265 |
| 3 bed | 1,765 |
| 4 bed | 936 |
| 5 bed | 507 |
ADR by Property Tier
| Entire Home | $238 |
| Luxury | $379 |
| Professionally Managed | $260 |
Revenue by Dwelling Type
| Apartment | $1,452 |
| Entire Place | $2,027 |
| House | $2,322 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.2% |
| vrbo | 11.8% |
| both | 52% |
Investment Analysis
Glen’s investment profile is shaped by its position in the Mount Washington Valley, a destination with a documented history of strong post-pandemic demand (2020-2021 peaks) followed by gradual normalization. Annual average revenue was $3,952 in 2021 at the pandemic peak and has stabilized around $3,556 to $3,629 in 2024 and 2025, suggesting the current demand floor is significantly above pre-2020 levels ($2,280 to $2,444 in 2017 to 2019).
No housing snapshot data is available for Glen in the current dataset, so a gross yield calculation against typical home value is not possible. Investors should source current listing prices independently for any property-level underwriting. What the data supports is that the ADR trajectory has been consistently upward: $224 in 2017, $297 in 2024, $300 in 2025.
Tier differentiation is meaningful. Luxury-tier ADR averages $379 per night versus the market-wide $235, a 61% premium. Professionally managed properties average $260 per night, 11% above the market average, indicating that management companies in this market do hold higher-rated inventory. Houses generate $2,322 in monthly revenue versus $2,027 for entire-place listings broadly and $1,452 for apartment units. The presence of multiple established regional managers suggests a competitive but functional professional management ecosystem for new investors.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Glen guests book an average of 40.4 days in advance as of April 2026, approximately six weeks out. This is consistent with Mount Washington Valley’s mix of leisure travelers who plan weekend ski trips and summer vacation weeks. A six-week booking horizon gives operators adequate time for dynamic pricing adjustments before high-demand weekends.
Average length of stay is 3.07 nights, the shortest among the New Hampshire areas in this batch and reflecting the mix of weekend ski visits (2-3 nights) and slightly longer summer stays. At roughly 3 nights average, operators can expect approximately 10 guest cycles per month at full occupancy, with the associated cleaning and turnover frequency. This is higher than lake-destination markets where stay lengths typically run 4 to 5 nights.
For the winter season, ski-weekend demand tends to cluster around Friday-Sunday arrivals. Setting a 2-night minimum for non-holiday weekends while requiring 3-to-4 nights over holiday periods (Presidents Day weekend, Christmas-New Year) can maximize revenue and reduce single-night gap vacancies. The summer season, with longer average stays, allows more standard weekly turnaround pricing.
Short-Term Rental Regulations
Glen falls under the jurisdiction of the Town of Bartlett. As of June 2026, Bartlett has no adopted short-term-rental-specific ordinance. In February 2024, the Bartlett Planning Board unanimously declined to advance a proposed STR zoning amendment to a town vote, citing concerns about enforceability, legality, and fairness. That rejected proposal included a conditional-use-permit requirement, occupancy caps, and parking rules, but because it was not adopted, none of those provisions are currently in force.
STRs in Bartlett operate under general residential zoning. No permit is required, no owner-occupancy mandate applies, and no night-cap is in place. New Hampshire imposes a statewide Meals and Rooms (Rentals) Tax of 8.5% on rentals of 185 days or less, and operators must register with the NH Department of Revenue Administration. Major platforms typically collect and remit this tax.
Enforcement is currently rated light. Because Bartlett has actively considered and rejected tighter STR regulation, monitoring future town-meeting warrant articles is advisable, as proposals can return in subsequent years. The NH Mount Washington Valley region has seen STR supply grow substantially, and regulatory pressure at the town level may resurface.
Market Comparison
Glen’s April 2026 occupancy of 26.0% is below the US STR median of approximately 55%, reflecting the off-season timing for both ski and summer travel. The ADR of $235 is above the US median of roughly $220, consistent with a recognized New England mountain destination. RevPAR of $61.08 in April understates the market’s peak performance, where August and February both sustain RevPAR well above $150.
Vacasa leads by listing count with 256 listings and a 4.48 average rating across 10,615 reviews. Evolve operates 194 listings with a higher 4.74 rating and 10,874 reviews. Birch Hospitality, a regional specialist, runs 141 listings with a standout 4.91 rating across 4,642 reviews, the highest rating among the top five operators. Bretton Woods Vacations holds 135 listings at 4.81 and Loon Reservation operates 91 listings at 4.55. These five operators together account for 817 listings out of approximately 5,716 active, representing about 14.3% market share. The presence of strong regional operators (Birch Hospitality, Bretton Woods Vacations, Loon Reservation) alongside national platforms reflects a mature professional management market for this region.
Frequently Asked Questions About Glen, New Hampshire
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How has Glen's STR market trended over time?
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