Jasper, Arkansas Short-Term Rental Market
Jasper, AR STRs averaged $159/night at 44.0% occupancy in April 2026, gateway to the Buffalo National River's 1.7 million annual visitors.
Quick Answer: Jasper, Arkansas is an active short-term rental market. average occupancy is 44%. average monthly revenue is $1,962. average daily rate is $159. the top operator is Evolve with 434 listings. market score is 85/100 (grade A).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Jasper, AR is the seat of Newton County and the primary gateway town to the Buffalo National River, the nation’s first national river. The town’s permanent population of 531 is dwarfed by the 1,686,348 visitors who came to the Buffalo National River in 2024, its highest visitation on record and a figure that has exceeded 1 million for 19 consecutive years. Demand is driven almost entirely by outdoor recreation: floating, canoeing, hiking (Hawksbill Crag, Lost Valley Trail), wildlife watching of the roughly 600-elk Boxley Valley herd, and fall foliage travel from Arkansas, Missouri, Oklahoma, and Texas.
As of April 2026, the market recorded an average daily rate of $159 and occupancy of 44.0%, producing a RevPAR of $69.72. Year-over-year, occupancy rose 5.1 percentage points, ADR slipped 1.8%, and overall revenue grew 4.6%, a positive signal after occupancy declines in 2022 to 2024.
The supply base spans approximately 6,870 listings: 1,992 studios or one-bedrooms, 2,011 two-bedrooms, 1,922 three-bedrooms, 648 four-bedrooms, and 297 five-bedroom-plus units. One- through three-bedroom units are distributed nearly evenly, reflecting a mix of solo-traveler cabins and group-size retreats. Entire-place listings account for 6,656 of the total (97%), with 218 private rooms and 1 shared room. Airbnb dominates channel distribution: 3,055 listings are Airbnb-only, 600 are VRBO-only, and 3,220 are on both platforms.
The total market score is 85.10 out of 100, the highest of the three markets in this batch. Investability leads at 96.45, seasonality scores 83.05, and revenue growth scores 67.78.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 32% | $132 | $1,364 |
| Feb | 40% | $132 | $1,298 |
| Mar | 51% | $153 | $2,029 |
| Apr | 43% | $151 | $1,813 |
| May | 49% | $161 | $2,038 |
| Jun | 57% | $176 | $2,694 |
| Jul | 57% | $178 | $2,880 |
| Aug | 44% | $163 | $2,086 |
| Sep | 42% | $155 | $1,800 |
| Oct | 50% | $156 | $2,184 |
| Nov | 45% | $152 | $1,891 |
| Dec | 38% | $146 | $1,698 |
Top Short-Term Rental Operators in Jasper
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 434 | 17,314 | ★ 4.78 |
| 2 | Arkansas Vacation | 38 | 748 | ★ 4.75 |
| 3 | King Rhodes | 32 | 408 | ★ 4.74 |
| 4 | Buffalo Outdoor Center | 27 | 308 | ★ 4.91 |
| 5 | Ivy Vacations | 25 | 3,140 | ★ 4.91 |
What Kind of STR Should I Buy in Jasper?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,992 |
| 2 bed | 2,011 |
| 3 bed | 1,922 |
| 4 bed | 648 |
| 5 bed | 297 |
ADR by Property Tier
| Entire Home | $161 |
| Luxury | $295 |
| Professionally Managed | $198 |
Revenue by Dwelling Type
| Apartment | $1,365 |
| Entire Place | $1,988 |
| House | $2,091 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 44.4% |
| vrbo | 8.7% |
| both | 46.8% |
Investment Analysis
Jasper, AR carries the highest overall market score of the three markets covered here at 85.10 and the second-highest investability score at 96.45 out of 100. Entry cost is low relative to comparable outdoor-recreation STR markets. The typical home value as of April 2026 was $235,233, with a median list price of $373,483. The wide gap between typical home value and median list price reflects a thin resale market, with only 27 active for-sale listings reported.
At average monthly revenue of $1,962 in April 2026, annualized gross revenue projects to approximately $23,538, representing a gross yield of roughly 10.0% against the typical home value. This is a strong gross yield figure, though investors should note the regulatory risk: the city requires an STR permit and has enacted a temporary moratorium on new overnight residential rentals (reported in 2022). Current moratorium status must be confirmed before listing or purchasing.
Tier premiums are meaningful. The luxury-tier ADR of $295 is 86% above the all-listings average of $159. Professionally managed listings average $198, a 25% premium. The entire-home ADR of $161 is close to the market average, expected given that 97% of supply is already entire-place.
Occupancy has been recovering: after peaking at 54.4% in 2021 and dropping to 44.2% in 2024, the 2025 annual average recovered to 45.5%, and April 2026 shows continued occupancy gains at 5.1 points year-over-year. Revenue growth scores 67.78, consistent with this gradual recovery.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
April 2026 data shows an average booking lead time of 39.0 days and an average length of stay of 3.7 nights. The 39-day lead window indicates that outdoor recreation travelers, particularly floaters and hikers, plan roughly five to six weeks ahead. This is shorter than many comparable rural markets and may reflect the drive-market profile of visitors from nearby states who can book on shorter notice.
A 3.7-night average stay is shorter than many mountain cabin markets, reflecting a mix of weekend getaway guests and longer float-trip groups. At 44.0% occupancy and 3.7-night stays, operators see approximately 6 to 7 turnovers per month. Minimum-stay requirements of 2 to 3 nights during peak float season (March through June) can reduce turnover friction while maintaining occupancy.
Short-Term Rental Regulations
Jasper, AR requires STR operators to obtain a city short-term rental permit and business license before listing. The city enacted a temporary moratorium on new overnight residential rentals as of 2022, driven by concerns about investors buying local homes and shrinking the year-round population. Current moratorium status and permit fees are not published online and must be confirmed directly with the Jasper Revenue Office at 870-446-2215.
On taxes, operators face multiple layers. Arkansas levies a 2% state tourism tax on transient lodging, plus 6.5% state sales tax. Local additions bring the combined sales tax rate in Jasper to 9.5% (6.5% state plus 1% Newton County plus 2% city). Combined lodging-related taxes total approximately 11.5%. Airbnb and VRBO collect and remit Arkansas state sales tax and the 2% tourism tax automatically, but operators remain responsible for local permit compliance and any taxes not collected by platforms.
Newton County has no separate STR ordinance on record. Enforcement severity is rated moderate. Given the active moratorium concern and limited published guidance, investors should contact the city before purchasing or listing a property in Jasper.
Market Comparison
The US median STR occupancy is approximately 55%, and the national median ADR is approximately $220. Jasper’s April 2026 occupancy of 44.0% and ADR of $159 are both below national medians, reflecting the rural, seasonal character of this gateway market. However, the gross yield of approximately 10.0% against a $235,233 typical home value outperforms many coastal or urban markets where higher entry costs offset higher revenue.
Among top operators, Evolve leads with 434 listings and a 4.78 average rating across 17,314 reviews, representing roughly 6% of the estimated active listing base. Arkansas Vacation holds 38 listings with a 4.75 rating. King Rhodes operates 32 listings rated 4.74. Buffalo Outdoor Center manages 27 listings with the second-highest rating at 4.91, and Ivy Vacations holds 25 listings with a 4.91 rating. The top five total 556 listings, approximately 8% of the market. Beyond Evolve, the remaining top operators are small and local, indicating an owner-operated market with one dominant national platform manager.
Frequently Asked Questions About Jasper, Arkansas
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