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Richmond, Kentucky, attracts approximately 1.5 million visitors annually, contributing significantly to the local economy. The visitor demographics reveal a diverse mix, with a majority aged between 25 to 54 years, representing about 60% of the total visitors. Families and couples make up a substantial portion of the tourist base, with leisure travel being the primary purpose for 70% of visitors. The economic impact of tourism in Richmond is notable, generating over $100 million in revenue each year, supporting local businesses and creating jobs.

Key visitor statistics indicate that Richmond sees a steady influx of tourists, particularly during the summer months, with June through August being peak seasons. The average length of stay for visitors is around 2.5 nights, allowing ample time to explore the area’s attractions. The primary reasons for visiting include outdoor activities, cultural experiences, and historical sites, with the Richmond Battlefield Park and the Eastern Kentucky University campus being significant draws. According to the tourism bureau (https://visitrichmondky.com), the city’s rich history and vibrant arts scene are pivotal in attracting visitors. Additionally, the visitor statistics report (https://richmondky.gov/tourism) highlights that approximately 40% of visitors are repeat tourists, indicating a strong loyalty to the destination. Understanding these visitor demographics and travel patterns is essential for STR operators to tailor their offerings and marketing strategies effectively. By focusing on the needs and preferences of this diverse visitor base, businesses can enhance their services and capitalize on the growing tourism market in Richmond, Kentucky.