Stanley, Virginia Short-Term Rental Market
Quick Answer: Stanley, Virginia is an active short-term rental market. average occupancy is 53%. average monthly revenue is $3,923. average daily rate is $262. the top operator is Evolve with 130 listings. market score is 98/100 (grade A).
Market data reflects the Shenandoah Valley regional market, which includes Stanley. Regulations, taxes, and permit details below are specific to Stanley.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 39% | $215 | $2,496 |
| Feb | 43% | $216 | $2,398 |
| Mar | 45% | $202 | $2,614 |
| Apr | 52% | $209 | $2,926 |
| May | 51% | $225 | $3,065 |
| Jun | 54% | $227 | $3,383 |
| Jul | 60% | $223 | $3,688 |
| Aug | 58% | $220 | $3,593 |
| Sep | 49% | $215 | $2,836 |
| Oct | 57% | $228 | $3,647 |
| Nov | 50% | $223 | $3,105 |
| Dec | 45% | $223 | $2,911 |
Top Short-Term Rental Operators in Stanley
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 130 | 8,129 | ★ 4.69 |
| 2 | TripForth | 123 | 3,960 | ★ 4.62 |
| 3 | Bryce Mountain Escapes | 102 | 1,303 | ★ 4.71 |
| 4 | Be Still Getaways | 51 | 4,986 | ★ 4.92 |
| 5 | Vacay Away Vacation Rentals | 40 | 2,965 | ★ 4.53 |
What Kind of STR Should I Buy in Stanley?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,204 |
| 2 bed | 1,052 |
| 3 bed | 1,123 |
| 4 bed | 575 |
| 5 bed | 430 |
ADR by Property Tier
| Entire Home | $270 |
| Luxury | $424 |
| Professionally Managed | $289 |
Revenue by Dwelling Type
| Apartment | $2,101 |
| Entire Place | $4,069 |
| House | $4,300 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 43.2% |
| vrbo | 6.3% |
| both | 50.4% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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