Eufaula, Oklahoma Short-Term Rental Market
Eufaula, OK STRs averaged $161/night at 45.5% occupancy in April 2026, anchored by Lake Eufaula's 2 million annual visitors.
Quick Answer: Eufaula, Oklahoma is an active short-term rental market. average occupancy is 46%. average monthly revenue is $2,011. average daily rate is $161. the top operator is Evolve with 225 listings. market score is 89/100 (grade A).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Eufaula’s short-term rental market is built almost entirely on Lake Eufaula, the largest lake wholly within Oklahoma at 105,500 surface acres. The lake draws an estimated 2 million recreational visits annually, creating consistent seasonal demand for vacation rentals. In April 2026, the market recorded an average daily rate of $161 and occupancy of 45.5%, generating a RevPAR of $73.28. Average monthly revenue across all listing types was $2,011.
The market carries roughly 5,956 active channel-tracked listings. Entire-place rentals dominate at 5,693 units (96% of supply), reflecting the lake-cabin and lake-house character of the inventory. Private rooms account for 260 listings. Bedroom distribution skews toward larger units: 1-bedroom properties number 1,831, 2-bedroom 1,528, 3-bedroom 1,704, 4-bedroom 605, and 5-bedroom 265. Airbnb is the dominant channel with 3,137 Airbnb-only listings; 389 list exclusively on VRBO; and 2,430 appear on both platforms. Year-over-year, occupancy declined 0.43 percentage points, ADR fell 1.02%, and revenue dropped 2.63%, indicating modest softening from the 2021 peak but a broadly stable market through 2024-2025.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 35% | $120 | $1,310 |
| Feb | 42% | $120 | $1,276 |
| Mar | 50% | $148 | $1,907 |
| Apr | 44% | $144 | $1,743 |
| May | 50% | $159 | $2,034 |
| Jun | 55% | $178 | $2,612 |
| Jul | 56% | $183 | $2,842 |
| Aug | 46% | $162 | $2,149 |
| Sep | 43% | $155 | $1,821 |
| Oct | 46% | $155 | $2,008 |
| Nov | 45% | $153 | $1,870 |
| Dec | 40% | $143 | $1,700 |
Top Short-Term Rental Operators in Eufaula
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 225 | 8,391 | ★ 4.78 |
| 2 | LakeStay Vacation | 90 | 2,159 | ★ 4.87 |
| 3 | Stevens realty | 50 | 1,635 | ★ 4.10 |
| 4 | Ryan Busse | 40 | 1,113 | ★ 4.77 |
| 5 | Willow Springs Marina and Resort | 39 | 1,814 | ★ 4.81 |
What Kind of STR Should I Buy in Eufaula?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,831 |
| 2 bed | 1,528 |
| 3 bed | 1,704 |
| 4 bed | 605 |
| 5 bed | 265 |
ADR by Property Tier
| Entire Home | $164 |
| Luxury | $318 |
| Professionally Managed | $180 |
Revenue by Dwelling Type
| Apartment | $1,567 |
| Entire Place | $2,050 |
| House | $2,152 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.7% |
| vrbo | 6.5% |
| both | 40.8% |
Investment Analysis
Eufaula’s market scores signal strong investor suitability: total market score 88.87 out of 100, with an investability sub-score of 98.97. Rental demand scores 67.80 and revenue growth 69.75, reflecting a mature but steady market rather than a high-growth one.
Average monthly revenue in April 2026 was $2,011 across all listings. Entire-place units averaged $2,050 per month and houses $2,152 per month. The professionally managed tier commands a meaningfully higher ADR at $180 versus the all-listings average of $161, a 12% rate premium suggesting that quality management or higher-end inventory captures a rate advantage. Luxury-tier ADR reaches $318, indicating a thin premium segment exists.
No Zillow housing value data was available for Eufaula at the time of this publication, so a gross yield calculation cannot be confirmed. Investors should source local property valuations independently. The 2025 annual average revenue was approximately $2,159 per month, and the market has held the $2,000-$2,200 monthly revenue band steadily since 2024, indicating stable but not accelerating returns. The regulation score of 67.71 reflects a permit requirement (Special Use Permit from the Board of Adjustment) that adds a discretionary step to market entry but does not impose a blanket ban.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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In April 2026, average booking lead time for Eufaula STRs was 43 days. This means the typical guest books roughly six weeks in advance, giving operators a meaningful window to adjust pricing as the arrival date approaches. Lead time of 43 days is consistent with a regional drive market where guests plan lake weekends somewhat in advance but not months out.
Average length of stay was 3.77 nights, which sits between the weekend-trip norm and a full-week stay. This length drives moderate turnover frequency and positions cleaning and restocking as manageable but regular operational costs. Operators pricing by the night rather than requiring weekly minimums likely capture a broader range of bookings at this average stay length. For the peak summer weeks around July 4, imposing a 4-5 night minimum can reduce turnover while capturing the highest-demand dates at premium rates.
Short-Term Rental Regulations
Eufaula expressly permits short-term rentals under Section 12-224 of the city code (Residential Lodging / Air Bed and Breakfast and Other Rentals). STRs are allowed in any zoning district, which is more permissive than many municipalities, but operation is not by-right. Each property must obtain a Special Use Permit from the city’s Board of Adjustment, a discretionary property-by-property approval process. Operators must also hold a City of Eufaula business license.
The occupancy (lodging) tax rate is 9%. No owner-occupancy requirement and no primary-residence requirement were identified in the city code. No statutory cap on nights per year was found. Enforcement severity is rated moderate.
Permit cost was not published in the sources available; investors should contact Eufaula City Hall directly to confirm current Special Use Permit fees, business license fees, and the precise lodging tax breakdown (the 9% figure may blend city, county, and state components). No recent regulatory changes were reported.
Market Comparison
Eufaula’s April 2026 occupancy of 45.5% trails the U.S. STR median of approximately 55%, which is expected for a small-city lake market with strong seasonality and a January trough of 35.1%. The ADR of $161 is also below the national median of approximately $220, consistent with a rural Oklahoma leisure market. RevPAR of $73.28 reflects the combined effect of below-median occupancy and below-median rate.
The market’s total score of 88.87 and investability of 98.97 are notably high despite the modest absolute revenue figures, likely reflecting the low property acquisition cost relative to STR revenue potential in this region (though no Zillow benchmark is available to confirm).
Property management is moderately consolidated. Evolve leads with 225 listings and 8,391 reviews at a 4.78 rating. LakeStay Vacation holds 90 listings with a strong 4.87 rating and 2,159 reviews. Stevens Realty operates 50 listings. Together the top three operators account for 365 listings, approximately 6% of total supply, indicating the market remains largely self-managed with significant fragmentation.
Frequently Asked Questions About Eufaula, Oklahoma
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