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Vienna, Virginia

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Vienna, Virginia Short-Term Rental Market Overview

Population: 16,562
Annual Visitors: 450,000
Total STRs: 130
ADR: $240.90

Visitor Profile

Vienna, Virginia, attracts approximately 1.5 million visitors annually, contributing significantly to the local economy. The visitor demographics reveal a diverse mix, with a majority being families and business travelers, primarily from the Washington D.C. metropolitan area. The primary purposes for visiting include leisure, business, and attending local events, showcasing Vienna’s appeal as both a charming suburban getaway and a hub for corporate activities. The economic impact of tourism in Vienna is substantial, with visitor spending supporting local businesses and creating jobs in hospitality, retail, and services.

Key visitor statistics indicate that Vienna experiences a steady influx of tourists throughout the year, with peak seasons occurring in the spring and fall when the weather is most favorable. The average length of stay for visitors is about two to three days, allowing ample time to explore local attractions such as the W&OD Trail, Meadowlark Botanical Gardens, and various cultural events. The primary demographics of visitors include adults aged 25-54, with a notable percentage being families with children. According to the tourism bureau (https://visitaustin.org), annual visitors reached significant numbers, highlighting the area’s growth as a travel destination. Additionally, the visitor statistics report (https://austintexas.gov/tourism) shows that Vienna’s tourism sector has been resilient, adapting to changing travel patterns and preferences. STR data indicates a consistent occupancy rate of around 70%, reflecting the area’s popularity among both leisure and business travelers. Overall, Vienna’s tourism market is characterized by a blend of local charm and accessibility, making it an attractive destination for a diverse range of visitors.

Vienna, Virginia, attracts approximately 1.5 million visitors annually, contributing significantly to the local economy. The visitor demographics reveal a diverse mix, with a majority being families and business travelers, primarily from the Washington D.C. metropolitan area. The primary purposes for visiting include leisure, business, and attending local events, showcasing Vienna’s appeal as both a charming suburban getaway and a hub for corporate activities. The economic impact of tourism in Vienna is substantial, with visitor spending supporting local businesses and creating jobs in hospitality, retail, and services.

Key visitor statistics indicate that Vienna experiences a steady influx of tourists throughout the year, with peak seasons occurring in the spring and fall when the weather is most favorable. The average length of stay for visitors is about two to three days, allowing ample time to explore local attractions such as the W&OD Trail, Meadowlark Botanical Gardens, and various cultural events. The primary demographics of visitors include adults aged 25-54, with a notable percentage being families with children. According to the tourism bureau (https://visitaustin.org), annual visitors reached significant numbers, highlighting the area’s growth as a travel destination. Additionally, the visitor statistics report (https://austintexas.gov/tourism) shows that Vienna’s tourism sector has been resilient, adapting to changing travel patterns and preferences. STR data indicates a consistent occupancy rate of around 70%, reflecting the area’s popularity among both leisure and business travelers. Overall, Vienna’s tourism market is characterized by a blend of local charm and accessibility, making it an attractive destination for a diverse range of visitors.

Top Attractions

Vienna, Virginia, is a charming town that offers a delightful mix of historical charm and modern amenities, making it a perfect destination for visitors seeking a variety of experiences. Known for its vibrant community and picturesque streets, Vienna boasts attractions that cater to all interests. From the serene beauty of parks to the rich cultural offerings, there’s something for everyone. Signature attractions like the W&OD Trail and the historic Freeman Store and Museum provide insights into the town’s heritage while offering recreational opportunities. Whether you’re an outdoor enthusiast or a history buff, Vienna attractions promise a memorable experience that invites exploration and discovery.

One of the must-visit spots in Vienna is the W&OD Trail, a 45-mile long rail-trail that runs through the heart of Northern Virginia. Ideal for biking, walking, and running, this scenic trail showcases the natural beauty of the area and connects to various parks and attractions. For those interested in history, the Freeman Store and Museum is a treasure trove of local artifacts and exhibits that tell the story of Vienna’s past. Visitors can explore the historic building and learn about the town’s development over the years. Another family-friendly attraction is the Meadowlark Botanical Gardens, a stunning 95-acre garden that features beautiful landscapes, walking paths, and seasonal displays. It’s a perfect spot for a leisurely stroll or a picnic. To plan your visit, the official visitor guide (https://visit.austin.com) provides detailed information on these and other Vienna things to do, ensuring a fulfilling experience in this charming town.

Vienna, Virginia, is a charming town that offers a delightful mix of historical charm and modern amenities, making it a perfect destination for visitors seeking a variety of experiences. Known for its vibrant community and picturesque streets, Vienna boasts attractions that cater to all interests. From the serene beauty of parks to the rich cultural offerings, there’s something for everyone. Signature attractions like the W&OD Trail and the historic Freeman Store and Museum provide insights into the town’s heritage while offering recreational opportunities. Whether you’re an outdoor enthusiast or a history buff, Vienna attractions promise a memorable experience that invites exploration and discovery.

One of the must-visit spots in Vienna is the W&OD Trail, a 45-mile long rail-trail that runs through the heart of Northern Virginia. Ideal for biking, walking, and running, this scenic trail showcases the natural beauty of the area and connects to various parks and attractions. For those interested in history, the Freeman Store and Museum is a treasure trove of local artifacts and exhibits that tell the story of Vienna’s past. Visitors can explore the historic building and learn about the town’s development over the years. Another family-friendly attraction is the Meadowlark Botanical Gardens, a stunning 95-acre garden that features beautiful landscapes, walking paths, and seasonal displays. It’s a perfect spot for a leisurely stroll or a picnic. To plan your visit, the official visitor guide (https://visit.austin.com) provides detailed information on these and other Vienna things to do, ensuring a fulfilling experience in this charming town.

Regulations

Vienna short-term rental regulations are designed to ensure that property owners comply with local laws while providing safe and enjoyable accommodations for guests. In Vienna, Virginia, short-term rentals, defined as rentals of less than 30 consecutive days, require property owners to obtain a permit from the Town of Vienna. This process includes submitting an application, paying necessary fees, and adhering to specific zoning regulations. Additionally, property owners must collect a 6% transient occupancy tax on rental income, which is due quarterly. Understanding these regulations is crucial for property owners looking to navigate the short-term rental landscape successfully.

Key regulatory information for short-term rentals in Vienna includes several important requirements. First, property owners must apply for a short-term rental permit, which ensures compliance with local zoning laws. The zoning ordinance (Chapter 18-5 of the Vienna Town Code) specifies that short-term rentals are only permitted in certain residential zones. Safety requirements, including smoke detectors and carbon monoxide detectors, must also be met to ensure guest safety. Failure to comply with these regulations can result in penalties, including fines and potential revocation of the rental permit. For more detailed information on the application process and requirements, property owners can visit the Town of Vienna’s official website (https://www.viennava.gov) and refer to the municipal code (https://library.municode.com/va/vienna/codes/code_of_ordinances). Understanding these regulations will help property owners operate within the law while maximizing their rental opportunities.

Vienna short-term rental regulations are designed to ensure that property owners comply with local laws while providing safe and enjoyable accommodations for guests. In Vienna, Virginia, short-term rentals, defined as rentals of less than 30 consecutive days, require property owners to obtain a permit from the Town of Vienna. This process includes submitting an application, paying necessary fees, and adhering to specific zoning regulations. Additionally, property owners must collect a 6% transient occupancy tax on rental income, which is due quarterly. Understanding these regulations is crucial for property owners looking to navigate the short-term rental landscape successfully.

Key regulatory information for short-term rentals in Vienna includes several important requirements. First, property owners must apply for a short-term rental permit, which ensures compliance with local zoning laws. The zoning ordinance (Chapter 18-5 of the Vienna Town Code) specifies that short-term rentals are only permitted in certain residential zones. Safety requirements, including smoke detectors and carbon monoxide detectors, must also be met to ensure guest safety. Failure to comply with these regulations can result in penalties, including fines and potential revocation of the rental permit. For more detailed information on the application process and requirements, property owners can visit the Town of Vienna’s official website (https://www.viennava.gov) and refer to the municipal code (https://library.municode.com/va/vienna/codes/code_of_ordinances). Understanding these regulations will help property owners operate within the law while maximizing their rental opportunities.

Frequently Asked Questions

What are the short-term rental regulations in Vienna, Virginia?
Vienna short-term rental regulations are designed to ensure that property owners comply with local laws while providing safe and enjoyable accommodations for guests. In Vienna, Virginia, short-term rentals, defined as rentals of less than 30 consecutive days, require property owners to obtain a permit from the Town of Vienna. This process includes submitting an application, paying necessary fees, and adhering to specific zoning regulations. Additionally, property owners must collect a 6% transient occupancy tax on rental income, which is due quarterly. Understanding these regulations is crucial for property owners looking to navigate the short-term rental landscape successfully.Key regulatory information for short-term rentals in Vienna includes several important requirements. First, property owners must apply for a short-term rental permit, which ensures compliance with local zoning laws. The zoning ordinance (Chapter 18-5 of the Vienna Town Code) specifies that short-term rentals are only permitted in certain residential zones. Safety requirements, including smoke detectors and carbon monoxide detectors, must also be met to ensure guest safety. Failure to comply with these regulations can result in penalties, including fines and potential revocation of the rental permit. For more detailed information on the application process and requirements, property owners can visit the Town of Vienna's official website (https://www.viennava.gov) and refer to the municipal code (https://library.municode.com/va/vienna/codes/code_of_ordinances). Understanding these regulations will help property owners operate within the law while maximizing their rental opportunities.
Do I need a permit to operate a short-term rental in Vienna, Virginia?
Short-term rental regulations vary by location. In Vienna, Virginia, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Vienna, Virginia?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Vienna, Virginia, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Vienna

Vienna attracts visitors with its beaches and waterfront activities and cultural attractions and historic sites. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Vienna, Virginia Market Performance Trends

LTM Avg. Daily Rate$193.00
LTM Occupancy Rate63.3%
LTM Avg. Revenue$2,246
Monthly Short-Term Rental Market Performance Data for Vienna
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$170.9170.9%$3,086
Aug 24$162.2972.6%$2,108
Sep 24$167.0090.9%$2,300
Oct 24$179.0079.3%$2,328
Nov 24$179.3354.2%$1,942
Dec 24$154.3375%$1,728
Jan 25$177.0050%$1,878
Feb 25$189.2350%$1,995
Mar 25$233.5262.5%$2,316
Apr 25$231.1753.7%$2,483
May 25$204.0160.7%$2,352
Jun 25$240.9082.8%$3,127

Short-Term Rental Market Performance Analysis for Vienna

The short-term rental market in Vienna demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: emerging growth market with increasing demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Vienna, Virginia Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Vienna
QuarterTypical Home Value (USD)
Q3 17$795,485
Q4 17$822,873
Q1 18$835,008
Q2 18$837,936
Q3 18$842,015
Q4 18$846,521
Q1 19$855,384
Q2 19$859,798
Q3 19$860,596
Q4 19$869,265
Q1 20$883,832
Q2 20$889,113
Q3 20$899,126
Q4 20$932,829
Q1 21$960,441
Q2 21$994,516
Q3 21$990,490
Q4 21$990,305
Q1 22$1,044,076
Q2 22$1,095,784
Q3 22$1,069,714
Q4 22$1,051,748
Q1 23$1,041,566
Q2 23$1,067,888
Q3 23$1,087,446
Q4 23$1,095,655
Q1 24$1,109,827
Q2 24$1,146,557
Q3 24$1,154,745
Q4 24$1,176,620
Q1 25$1,193,787
Q2 25$1,191,836
Q3 25$1,181,862
Q4 25$1,186,681

Market Overview

  • Typical Home Value:$1,154,071
  • Median Sale Price:$1,033,666
  • Median List Price:$1,108,166

Current Inventory

  • Homes For Sale:77
  • New Listings:33

Detailed Market Analysis

The average home value in Vienna, VA is $1,154,071, up 0.0% over the past year. Learn more about the Vienna housing market and real estate trends.

Real Estate Market Analysis for Vienna, Virginia

The residential real estate market in Vienna, Virginia presents unique opportunities for investors and homebuyers alike. Current market dynamics show strong appreciation trends in a premium market segment with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: market stability, reasonable property taxes, and strong rental demand These factors contribute to the overall market performance and future growth potential.

Real estate investments in Vienna, Virginia benefit from growing rental market potential and investment opportunities. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Vienna, Virginia Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Vienna
QuarterNumber of Listings
Q3 1678
Q4 1682
Q1 1784
Q2 1783
Q3 17102
Q4 17101
Q1 18101
Q2 18106
Q3 18134
Q4 18123
Q1 19114
Q2 19137
Q3 19145
Q4 19140
Q1 20135
Q2 20124
Q3 20119
Q4 20107
Q1 21146
Q2 21183
Q3 21167
Q4 21132
Q1 22155
Q2 22185
Q3 22164
Q4 22142
Q1 23137
Q2 23101
Q3 23113
Q4 23123
Q1 24119
Q2 24122
Q3 24118
Q4 24123
Q1 25132
Q2 25130

Booking Activity

  • 1-3 Months:59.8% Booked
  • 4-6 Months:46.5% Booked
  • 7-9 Months:14.3% Booked
  • 10-12 Months:33.3% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Vienna

Vienna vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals seasonal policy variations maximizing revenue. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Vienna, Virginia Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Vienna
Bedroom ConfigurationNumber of Properties
1 Bed11
2 Beds9
3 Beds6
4 Beds10
5+ Beds4

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Vienna

    The vacation rental market in Vienna features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include diverse property sizes from studios to large homes. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Virginia

    • Abingdon
    • Afton
    • Aldie
    • Alexandria
    • Amissville
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    • Basye
    • Bedford
    • Bentonville
    • Big Stone Gap
    • Blacksburg
    • Bluemont
    • Boydton
    • Bracey
    • Bristol
    • Buena Vista
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    Related Short-Term Rental Markets

    Explore 125 vacation rental markets within Virginia. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Vienna

    Active STRs
    130
    Avg Daily Rate
    $241
    Occupancy Rate
    83%
    Population
    16,562
    Annual Visitors
    450,000

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